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Show Results For
- All HBS Web
(33,140)
- People (86)
- News (11,080)
- Research (13,664)
- Events (154)
- Multimedia (1,390)
- Faculty Publications (10,923)
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MBA Elective Curriculum Business Marketing and Sales
Business markets differ from consumer markets in important ways. Typically, the buying process is more complex, the buying units and purchase criteria differ, and marketing decisions are more closely interrelated with firm-wide strategic choices. In addition,... View Details
- 2018
- Book
Driving Digital Strategy: A Guide to Reimagining Your Business
By: Sunil Gupta
Disruption and transformation get a lot of hype and for good reason. Digital technologies have disrupted entire industries and incumbents have often struggled in this new world. Typical approaches used by legacy players such as using technology to improve efficiency,... View Details
Keywords: Marketing; Information Technology; Transformation; Strategy; Competitive Advantage; Value Creation; Customer Focus and Relationships; Organizational Structure; Digital Strategy
Gupta, Sunil. Driving Digital Strategy: A Guide to Reimagining Your Business. Boston: Harvard Business Review Press, 2018.
- 2017
- Working Paper
Emerging Markets and the Future of Business History
By: Gareth Austin, Carlos Dávila and Geoffrey Jones
This working paper suggests that the business history of emerging markets should be seen as an alternative business history rather than merely adding new settings to explore established core debates. The discipline of business history evolved around the corporate... View Details
Austin, Gareth, Carlos Dávila, and Geoffrey Jones. "Emerging Markets and the Future of Business History." Harvard Business School Working Paper, No. 18-012, August 2017.
- April 2017
- Article
The Responsibilities and Role of Business in Relation to Society: Back to Basics?
By: Nien-he Hsieh
In this address, I outline a back-to-basics approach to specifying the responsibilities and role of business in relation to society. Three “basics” comprise the approach. The first is arguing that basic principles of ordinary morality, such as a duty not to harm,... View Details
Keywords: Business And Society; Corporate Responsibility; Harm; Human Rights; Institutions; Pareto Efficiency; Corporate Social Responsibility and Impact; Moral Sensibility; Society; Rights
Hsieh, Nien-he. "The Responsibilities and Role of Business in Relation to Society: Back to Basics?" Business Ethics Quarterly 27, no. 2 (April 2017): 293–314.
- March 2019 (Revised March 2020)
- Case
Choosing the Right Esports Business Model
By: David Collis and Alexander MacKay
Two esports entrepreneurs must choose on which business model to focus their time and money. After successfully launching an online esports coaching platform, a number of new opportunities emerge in the rapidly growing esports space that now has close to one billion... View Details
Keywords: Entrepreneurial Ecosystems; Business Development; Esports; Business Ventures; Entrepreneurship; Business Model; Management; Strategy; Sports; Entertainment and Recreation Industry; Information Technology Industry; Media and Broadcasting Industry; Sports Industry; Video Game Industry; North and Central America; Europe; Asia
Collis, David, and Alexander MacKay. "Choosing the Right Esports Business Model." Harvard Business School Case 719-459, March 2019. (Revised March 2020.)
- October 2014
- Module Note
Market Design in Online Businesses (Abridged)
By: Peter Coles and Benjamin Edelman
The purpose of this note is to characterize the challenges entrepreneurs may face in creating a well-functioning ecosystem of users, and to equip entrepreneurs with tools to overcome these obstacles. The note is meant to accompany the final module of the "The Online... View Details
Keywords: Platform Design; Network Effects; Market Design; Information Technology Industry; Information Industry; Advertising Industry
Coles, Peter, and Benjamin Edelman. "Market Design in Online Businesses (Abridged)." Harvard Business School Module Note 915-016, October 2014.
- June–July 2007
- Article
Building Business in Foreign Markets
By: Blythe J. McGarvie
McGarvie, Blythe J. "Building Business in Foreign Markets." Shattered: Breaking the Glass Ceiling (June–July 2007).
- March 2020
- Module Note
Business Model Transformation in the Platform Age
By: Feng Zhu
Although some digital platforms are highly successful, most firms today are still traditional product- or service-based firms. To take advantage of the opportunities created by platform business models, traditional firms can work with existing platforms to become their... View Details
Keywords: Platforms; Platform Businesses; Platform Disruption; Internet and the Web; Business Model; Transformation; Digital Platforms
Zhu, Feng. "Business Model Transformation in the Platform Age." Harvard Business School Module Note 620-109, March 2020.
- June 2014
- Teaching Plan
Riverview Law: Applying Business Sense to the Legal Market
By: Heidi K. Gardner and Silvia Hodges Silverstein
- 2014
- Chapter
Business History and the Impact of MNEs on Host Economies
By: Geoffrey Jones
Business history has long been recognized as providing an important dimension in international business studies. Much of this historical work has focused on mapping historical growth patterns of multinationals and exploring the determinants of their growth. However,... View Details
Keywords: Multinational; International Business; Business History; Culture; Globalization; History; Africa; Asia; Europe; Latin America; North and Central America
Jones, Geoffrey. "Business History and the Impact of MNEs on Host Economies." In Multidisciplinary Insights from New AIB Fellows. Vol. 16, edited by Jean J. Boddewyn, 177–198. Research in Global Strategic Management. Bingley, UK: Emerald Group Publishing, 2014.
- June 2016
- Case
Macy's Reinvents Its Millennial Business
By: Boris Groysberg and Sarah L. Abbott
Molly Langenstein, Macy’s executive vice president for fashion and new business development, and members of Macy’s senior team were rethinking the company’s approach to serving millennial customers, customers born between the years of 1980 and 2000. To tackle this... View Details
Keywords: Marketing; Marketing Strategy; Age; Organizational Structure; Organizational Culture; Business Processes; Fashion Industry; Retail Industry
Groysberg, Boris, and Sarah L. Abbott. "Macy's Reinvents Its Millennial Business." Harvard Business School Case 416-020, June 2016.
- March 2019
- Case
DayTwo: Going to Market with Gut Microbiome
By: Ayelet Israeli and David Lane
DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals. After a first year of trial rollout in... View Details
Keywords: Start-up Growth; Startup; Positioning; Targeting; Go To Market Strategy; B2B2C; B2B Vs. B2C; Health ＆ Wellness; AI; Machine Learning; Female Ceo; Female Protagonist; Science-based; Science And Technology Studies; Ecommerce; Applications; DTC; Direct To Consumer Marketing; US Health Care; ＂USA,＂; Innovation; Pricing; Business Growth; Segmentation; Distribution Channels; Growth and Development Strategy; Business Startups; Science-Based Business; Health; Innovation and Invention; Marketing; Information Technology; Business Growth and Maturation; E-commerce; Applications and Software; Health Industry; Technology Industry; Insurance Industry; Information Technology Industry; Food and Beverage Industry; Israel; United States
Israeli, Ayelet, and David Lane. "DayTwo: Going to Market with Gut Microbiome." Harvard Business School Case 519-010, March 2019.
- 2023
- Working Paper
The Benefits of Revealing Race: Evidence from Minority-owned Local Businesses
By: Abhay Aneja, Michael Luca and Oren Reshef
Is there latent demand to support Black-owned businesses? To explore, we analyze a new feature
that made it easier to identify Black-owned restaurants on a large online platform. We find that
labeling restaurants as “Black-owned” increased customer engagement and... View Details
Keywords: Black-owned Businesses; Race; Prejudice and Bias; Ownership; Knowledge Dissemination; Digital Platforms; Consumer Behavior; Food and Beverage Industry
Aneja, Abhay, Michael Luca, and Oren Reshef. "The Benefits of Revealing Race: Evidence from Minority-owned Local Businesses." Harvard Business School Working Paper, No. 23-042, January 2023. (Revised September 2023.)
- 2013
- Tool
Harvard Business Review's Go to Market Tools: Customer Lifetime Value
By: Thomas Steenburgh and Jill Avery
How much are your customers worth? Has your marketing budget been slashed? Need to figure out the best place to invest your time and effort to reach your growth target? HBR's Go to Market Tool helps calculate your customer's lifetime value, allowing you to prioritize... View Details
Keywords: Quantitative Analysis; Tools; Customer Lifetime Value; Customer Defection; CRM; Customer Relationship Management; Marketing; Marketing Strategy; Customer Focus and Relationships
Steenburgh, Thomas, and Jill Avery. Harvard Business Review's Go to Market Tools: Customer Lifetime Value. Tool. Harvard Business Review Press, 2013. Electronic.
- Fall 2020
- Article
Climate in the Boardroom: Struggling to Reconcile Business as Usual and the End of the World as We Know It
How does one witness to businesspeople about climate change? Climate change is a problem for the collective and the long term, whereas business often requires a ruthless focus on the individual and the quarter. Climate change is an ethical catastrophe whose solution... View Details
Keywords: Sustainable Business; Climate Change; Corporate Social Responsibility and Impact; Environmental Sustainability
Henderson, Rebecca. "Climate in the Boardroom: Struggling to Reconcile Business as Usual & the End of the World as We Know It." Special Issue on Witnessing Climate Change. Daedalus 149, no. 4 (Fall 2020): 118–124.
- January 2014 (Revised December 2014)
- Case
GenapSys: Business Models for the Genome
By: Richard G. Hamermesh, Joseph B. Fuller and Matthew Preble
GenapSys, a California-based startup, was soon to release a new DNA sequencer that the company's founder, Hesaam Esfandyarpour, believed was truly revolutionary. The sequencer would be substantially less expensive—potentially costing just a few thousand dollars—and... View Details
Keywords: DNA Sequencing; Life Sciences; Business Model; Innovation ＆ Entrepreneurship; Health Care and Treatment; Genetics; Business Strategy; Biotechnology Industry; Pharmaceutical Industry; Technology Industry; Health Industry; Medical Devices and Supplies Industry; United States
Hamermesh, Richard G., Joseph B. Fuller, and Matthew Preble. "GenapSys: Business Models for the Genome." Harvard Business School Case 814-050, January 2014. (Revised December 2014.)
- November 2018
- Supplement
Corruption and Business in Emerging Markets
By: Geoffrey Jones
Jones, Geoffrey. "Corruption and Business in Emerging Markets." Harvard Business School Multimedia/Video Supplement 319-702, November 2018. (Click here for Educator’s access at HBP.)
- 2013
- Tool
Harvard Business Review's Go to Market Tools: Pricing for Profit
By: Thomas Steenburgh and Jill Avery
What price is right? Figuring out the best price for your product or service can be nerve-wracking. Your new product launch or marketing campaign's success—perhaps even your career advancement—may hinge on the price you choose. So how do you select a price that's... View Details
Keywords: Quantitative Analysis; Tools; Pricing; Profitability Analysis; Pricing Strategy; Marketing Strategy; Marketing
Steenburgh, Thomas, and Jill Avery. Harvard Business Review's Go to Market Tools: Pricing for Profit. Tool. Harvard Business Review Press, 2013. Electronic.
- March 2014 (Revised January 2017)
- Case
From Beijing Jeep to ASC Fine Wines: The Story of an American Family Business in China
By: William C. Kirby and Erica M. Zendell
In 1985, Don St. Pierre Sr. became President of Beijing Jeep, the troubled joint venture between American Motor Corporation and the Chinese government to build Jeep Cherokees in China. Just over a decade later in 1996, leveraging contacts from his time in the... View Details
Keywords: Entrepreneurship In Emerging Markets; China; Joint Ventures; Wine Industry; International Entrepreneurship; International Business; Exports; Chinese Manufacturing; Business And Government Relations; Ownership Stake; Strategy; Operations; Auto Industry; Food and Beverage Industry; China
Kirby, William C., and Erica M. Zendell. "From Beijing Jeep to ASC Fine Wines: The Story of an American Family Business in China." Harvard Business School Case 314-053, March 2014. (Revised January 2017.)
- 2022
- Working Paper
Capitalism and Global Governance in Business History: A Roundtable Discussion
By: Sabine Pitteloud, Grace Ballor, Patricia Clavin, Nicolás M. Perrone, Neil Rollings and Quinn Slobodian
This working paper brings together a diverse group of scholars to discuss the historiography of capitalism, business history and global governance and lay the foundations for further research in this area. Grace Ballor and Sabine Pitteloud open the discussion with a... View Details
Keywords: Capitalism; Business History; Multinational Corporation; Business And Government Relations; Business And Society; Business And The Environment; International Relations; Regulation; Business Interest Association; Lobbying; Private Governance; State-business Relations; Political Risk; Neo-Liberalism; Governance; Globalized Firms and Management; Government and Politics
Pitteloud, Sabine, Grace Ballor, Patricia Clavin, Nicolás M. Perrone, Neil Rollings, and Quinn Slobodian. "Capitalism and Global Governance in Business History: A Roundtable Discussion." Harvard Business School Working Paper, No. 22-081, June 2022.