Business Marketing - Publications - Faculty & Research

15 Oct 2013
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Study: Digital Marketing Industry Worth $62 Billion

07 Jul 2020
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SmileDirectClub Looks Beyond Direct-to-Consumer Marketing

27 Mar 2014
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From Marx to Marketing

the time a partner at the Athens-based Ulysses Commission Trading Company, an agency company representing foreign manufacturers in the Greek market, watched those dramatic days in late 1989 with mixed feelings. "I knew that the decades-long View Details

13 Oct 2008
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European Markets Imitate American

01 Jun 2018
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Disrupting India’s Dental Market

late 2010. He was satisfied with the quality of his care until, hovering above the spittoon, he spotted black fungal algae encircling the drain. Something about the entire business struck Singh, an entrepreneur with experience in... View Details

Keywords: Sasha Issenberg

15 Apr 2017
News

Bringing Markets to Myanmar

different way to talk about this. So I interrupted the whole formality of the conversation, and in a respectful way I said, Mr. Minister, you have a noble dream. It involves radical change from where things are now in Myanmar. And it's going to mean a very, very... View Details

Keywords: National Security and International Affairs; Government

01 Dec 2013
News

To Market, to Market

donor), the Blavatnik Biomedical Accelerator identifies early-stage, highly promising technologies developed by Harvard University faculty, then helps those selected navigate the early stages of development so that they can go to market... View Details

Keywords: Scientific Research and Development Services

08 Aug 2013
News

Cause Marketing Gets Personal

says. A natural at fundraising and policy-making, Langer excelled at establishing cause-related marketing at NABCO. "I used to think I'd be terrible at marketing, until I realized how different it is to sell something your heart is in,... View Details

Keywords: Jill Radsken; Health, Social Assistance; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services

05 Mar 2015
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Wayfair CEO: Marketing investment working

07 Dec 2010
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Innovations from Emerging Markets

Keywords: Professor Tarun Khanna; Administration of Economic Programs; Government; Social Assistance; Health, Social Assistance

06 Mar 2008
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Marketing Can Serve Citizens as Well as Consumers

26 Sep 2014
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How to market brand Beyoncé

14 Jan 2013
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Why Money Market Funds Are Still Safe Investments

25 May 2011
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Online grocery market reaches maturity

16 Dec 2014
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The Power of Market Creation

20 May 2022
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Infant Formula Crisis Teaches Lesson about Market Concentration

01 Jun 2007
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Students Top Marketing Contest

In January, Melissa Lau, Yanlin Liu, and Deena Malkina (all HBS ’08) took home top honors in Rice University’s seventh annual Marketing Case competition, besting student teams from nine other business... View Details

Keywords: Computer and Electronic Product Manufacturing; Manufacturing