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  • October 2004 (Revised November 2004)
  • Case

Mavens & Moguls: Creating a New Business Model

By: Myra M. Hart, Victoria Winston and Kristin Lieb
Mavens & Moguls is a "virtual" marketing-consulting firm of approximately 40 professionals. Examines the processes by which its founder, Paige Arnof-Fenn, learns the business, builds a power network of industry experts and potential customers, and uses this expertise... View Details
Keywords: Internet and the Web; Values and Beliefs; Work-Life Balance; Organizational Structure; Organizational Culture; Operations; Networks; Business Model; Growth Management; Business Growth and Maturation; Entrepreneurship; Growth and Development Strategy; Consulting Industry
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Hart, Myra M., Victoria Winston, and Kristin Lieb. "Mavens & Moguls: Creating a New Business Model." Harvard Business School Case 805-050, October 2004. (Revised November 2004.)
  • October 2023
  • Article

Finding New Business and Developing Relevant Sales Capabilities

By: Frank V. Cespedes
There are few alternatives to growth for most companies. It’s the rare firm whose goal involves getting smaller and, for employees, there is a strong correlation between their company’s growth rate, promotion opportunities, and job satisfaction. But a growth strategy... View Details
Keywords: Growth and Development Strategy; Sales
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Cespedes, Frank V. "Finding New Business and Developing Relevant Sales Capabilities." Top Sales Magazine (October 2023), 24–25.
  • 14 Nov 2011
  • Research & Ideas

Creating a Global Business Code

the same crucial questions as phase 2, but across a stratified sample of employees at several multinational companies. The researchers wanted the impressions of frontline workers as well as corporate executives. The goal was to develop a... View Details
Keywords: by Carmen Nobel
  • June 12, 2019
  • Article

Business as Usual Will Not Save the Planet

By: Mark R. Kramer, Rishi Agarwal and Aditi Srivinas
The United Nations’ 17 sustainable development goals (SDGs) were explicitly designed to engage the private sector in addressing the world’s most pressing challenges. Four years into the UN’s 15-year timeline, the question is whether companies are advancing serious... View Details
Keywords: Sustainable Development; Environmental Sustainability; Goals and Objectives; Corporate Social Responsibility and Impact; Planning
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Kramer, Mark R., Rishi Agarwal, and Aditi Srivinas. "Business as Usual Will Not Save the Planet." Harvard Business Review Digital Articles (June 12, 2019).
  • 21 Feb 2005
  • Op-Ed

Is Business Management a Profession?

Repeated and, as of this writing, ongoing revelations of corporate wrongdoing over the past two years have eroded public trust in business institutions and executives to levels not seen in decades. A recent Gallup poll indicates that... View Details
Keywords: by Rakesh Khurana, Nitin Nohria & Daniel Penrice
  • 10 Apr 2014
  • Research & Ideas

John Kotter’s Plan to Accelerate Your Business

To succeed in today's fast-moving economy, traditional corporate structures are holding back companies, even great companies, from being creative enough and speedy enough to compete effectively. What's needed, argues Harvard Business... View Details
Keywords: by Kim Girard
  • October 2024
  • Article

On Why Women-owned Businesses Take More Time to Secure Microloans

By: Goran Calic, Moren Lévesque and Anton Shevchenko
Examining gender differences in business financing reveals important dimensions on which women- and men-owned businesses differ. Although considerable progress has been made in understanding gender differences in mobilizing resources, the role of time in business... View Details
Keywords: Microfinance; Gender; Financing and Loans; Equality and Inequality; Risk and Uncertainty; Decision Choices and Conditions; Entrepreneurship
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Calic, Goran, Moren Lévesque, and Anton Shevchenko. "On Why Women-owned Businesses Take More Time to Secure Microloans." Small Business Economics 63, no. 3 (October 2024): 917–938.
  • 21 Feb 2007
  • Op-Ed

What a U.N. Partnership with Big Business Could Accomplish

for a local business to flourish, it must invariably be connected to world markets, credit, and technology. That's why multinational corporations must play a critical role. The goal of poverty reduction will... View Details
Keywords: by George C. Lodge & Craig Wilson
  • 30 Nov 2021
  • In Practice

What's the Role of Business in Confronting Climate Change?

The 26th annual United Nations Climate Change Conference of the Parties, also known as COP26, ended with a hard-fought pact that called on businesses and governments to meet their climate change goals faster. The event followed an August report by the Intergovernmental... View Details
Keywords: by Lynn Schenk and Dina Gerdeman
  • June 2015
  • Case

B Lab: Can it Scale Business as a Force for Good?

By: Christopher Marquis and Matthew Lee
To achieve its goal of redefining success in business, B Lab recognizes it needs to scale. Its strategy to do so requires B Lab to depend heavily on new partners, venture into new markets, influence new audiences, and to strike a balance between standards and... View Details
Keywords: Organizational Change and Adaptation; Expansion; Social Entrepreneurship
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Marquis, Christopher, and Matthew Lee. "B Lab: Can it Scale Business as a Force for Good?" Harvard Business School Case 415-080, June 2015.
  • September 2019 (Revised May 2020)
  • Supplement

Keroche (D): Transforming the Core Business

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case describes Keroche co-founder Tabitha Karanja’s decision to exit the wine business following the Kenyan government’s 2007 increase in excise taxes on wine. In August 2007, Keroche introduced the vodka drink Viena Ice as a replacement for its fortified wines,... View Details
Keywords: Keroche; Alcohol; Alcoholic Beverages; Alcoholic Drinks; Beverages; Drinks; Wine Industry; Wine; Fortified Wine; Viena; Viena Ice; Beer; Beer Market; Premium Beer; Manufacturing; Summit Lager; Business Ventures; Business Exit or Shutdown; Business Growth and Maturation; Business Startups; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Safety; Social Issues; Poverty; Strategy; Competition; Manufacturing Industry; Food and Beverage Industry; Kenya; Nairobi; Africa
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Casadesus-Masanell, Ramon, and Pippa Tubman Armerding. "Keroche (D): Transforming the Core Business." Harvard Business School Supplement 720-393, September 2019. (Revised May 2020.)
  • August 2006 (Revised July 2007)
  • Background Note

Governance of the Family Business Owners

By: John A. Davis
Reviews the principal ways in which the owners of a family business achieve their governance objectives of a suitable identity and sensible direction and the discipline to achieve these. Covers the responsibilities and rights of owners, plus governance procedures,... View Details
Keywords: Family Business; Corporate Governance; Governing Rules, Regulations, and Reforms; Goals and Objectives; Family Ownership
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Davis, John A. "Governance of the Family Business Owners." Harvard Business School Background Note 807-021, August 2006. (Revised July 2007.)
  • 11 Aug 2014
  • HBS Case

The Business of Behavioral Economics

choices, those efforts should be enough to change your behavior. If you know the consequences but still get fat, you must want to be overweight. “Losing $100 is more painful than gaining $100 is pleasurable” Of course not, say Leslie John and Michael Norton, professors... View Details
Keywords: by Michael Blanding; Food & Beverage; Health
  • May 25, 2016
  • Comment

How Consumers and Businesses are Reshaping Public Health

By: John A. Quelch
Healthcare and education are two issues in which citizens around the world, rich and poor, are passionately interested. It has long been appreciated that the way that a society treats its youngest and oldest members says much about its moral maturity. Economic... View Details
Keywords: Healthcare; Consumer Power; Innovation In Healthcare Delivery; Mobile Healthcare; Transition; Transformation; Trends; Customer Satisfaction; Customer Value and Value Chain; Health Care and Treatment; Information; Collaborative Innovation and Invention; Independent Innovation and Invention; Innovation and Management; Innovation Leadership; Management; Marketing; Markets; Planning; Problems and Challenges; Biotechnology Industry; Chemical Industry; Consumer Products Industry; Distribution Industry; Fashion Industry; Food and Beverage Industry; Green Technology Industry; Health Industry; Insurance Industry; Medical Devices and Supplies Industry; Pharmaceutical Industry; Public Administration Industry; South America; North and Central America; Middle East; Europe; Asia
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Quelch, John A. "How Consumers and Businesses are Reshaping Public Health." Harvard Business School Working Knowledge (May 25, 2016).
  • 14 May 2008
  • Research & Ideas

Getting Down to the Business of Creativity

business world. Yet any entrepreneur can attest to the creative power required to build an organization where none existed before. "Look, I made a hat /Where there never was a hat," sings Georges Seurat in the musical Sunday in... View Details
Keywords: by Julia Hanna; Retail; Apparel & Accessories; Fashion; Entertainment & Recreation
  • 16 Mar 2020
  • Research & Ideas

How the Coronavirus Is Already Rewriting the Future of Business

With COVID-19 cases growing worldwide, business leaders are scrambling to deal with a wide variety of problems, from slumping sales and stalling supply chains to keeping employees healthy and making sure they can continue working. We... View Details
Keywords: by Dina Gerdeman
  • July 1995
  • Background Note

Managerial Duties and Business Law

By: Joseph L. Badaracco Jr. and Jerry Useem
Consists of excerpts from Principles of Corporate Governance, a set of legal guidelines that enumerates the principal duties of corporate managers and directors, including fiduciary duty, duty of care, and duty of fair dealing. Also addresses legal obligations relating... View Details
Keywords: Ethics; Corporate Governance; Retention; Common Law; Business or Company Management; Goals and Objectives; Managerial Roles
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Badaracco, Joseph L., Jr., and Jerry Useem. "Managerial Duties and Business Law." Harvard Business School Background Note 395-244, July 1995.
  • 15 Jan 2018
  • Research & Ideas

A Better Business Model for Fighting Cancer

initiative was founded with the goal of optimizing the business plan in precision medicine to accelerate new therapies to oncology patients,” says co-chair Kathy Giusti, adding that much of that work has... View Details
Keywords: by Julia Hanna; Health; Pharmaceutical
  • 09 Jul 2014
  • Research & Ideas

How Business Leaders Can Strengthen American Schools

Business has long recognized the connection between an effective school system and a qualified workforce—by some estimates, the private sector invests $4 billion annually in efforts intended to improve public education. So why isn't that... View Details
Keywords: by Julia Hanna; Education
  • 19 Oct 2015
  • Research & Ideas

Business Research that Makes for Smarter Public Policy

Academic business research typically travels one-way. From government agencies, scholars gather and process data—say on workplace safety or environmental pollution—perform analysis, and publish the results. Rarely, however, do they take... View Details
Keywords: by Michael Blanding
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