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Publications

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  • All HBS Web  (167)
    • News  (90)
    • Research  (54)
  • Faculty Publications  (36)

Show Results For

  • All HBS Web  (167)
    • News  (90)
    • Research  (54)
  • Faculty Publications  (36)
← Page 3 of 167 Results →
  • 24 Feb 2023
  • Blog Post

My Classroom Experience During Harvard Business School’s Summer Venture in Management Program

studies with vigor and enthusiasm in the dorm common areas; receiving the infamous “HBS cold call” from Professor Anita Elberse, or worse, from Lebron James, Beyoncé, LL Cool J, or the many other case protagonists she likes to “bring to life”; dashing with my... View Details
  • July 2022
  • Case

General Mills: Responding to the Killing of George Floyd (A)

By: Debora L. Spar and Alicia Dadlani
Jeff Harmening, CEO of General Mills, one of the world's largest manufacturers of breakfast cereals and packaged foods, was deeply disturbed and instantly aware that he and General Mills would need to respond. George Floyd, an African-American man who had been accused... View Details
Keywords: Race; Decisions; Social Issues; Corporate Social Responsibility and Impact; Consumer Products Industry; Food and Beverage Industry; Minneapolis; Minnesota; United States
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Spar, Debora L., and Alicia Dadlani. "General Mills: Responding to the Killing of George Floyd (A)." Harvard Business School Case 323-019, July 2022.
  • 22 Nov 2016
  • First Look

November 22, 2016

returns. Collectively, these findings provide new evidence on the explicit practice of RPE and their implications for corporate governance and firm performance. Harvard Business School Case 617-011 Breakfast at the Paramount The Paramount... View Details
Keywords: Sean Silverthorne
  • April 2012
  • Case

Introducing iSnack 2.0: The New Vegemite

By: Anat Keinan, Francis Farrelly and Michael Beverland
Vegemite is an iconic Australian breakfast spread and is often seen as a quintessential Australian product. This case focuses on Kraft's decision to revitalize brand performance through the introduction of a brand extension. Drawing on extensive social media analysis... View Details
Keywords: Food; Product Launch; Conflict and Resolution; Brands and Branding; Consumer Products Industry; Food and Beverage Industry
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Keinan, Anat, Francis Farrelly, and Michael Beverland. "Introducing iSnack 2.0: The New Vegemite." Harvard Business School Case 512-020, April 2012.
  • February 2025
  • Case

Managing Complexity at mymuesli

By: Thomas Graeber and Stacy Straaberg
In April 2009, direct-to-consumer e-commerce muesli brand mymuesli faced a flood of customer questions. The breakfast cereal startup enabled users to order personalized muesli on its website by choosing from 75 organic ingredients for a total of 566 quadrillion... View Details
Keywords: Customer Satisfaction; Decisions; Food; Product Marketing; Product Positioning; Product Launch; Problems and Challenges; Behavior; Competitive Advantage; Customization and Personalization; Segmentation; Internet and the Web; Food and Beverage Industry; Europe; Germany
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Graeber, Thomas, and Stacy Straaberg. "Managing Complexity at mymuesli." Harvard Business School Case 925-008, February 2025.
  • 2017
  • Working Paper

Cellophane, the New Visuality, and the Creation of Self-Service Food Retailing

By: Ai Hisano
This working paper examines how innovations in transparent packaging, specifically cellophane in the mid-twentieth century United States, helped retailers create full self-service merchandising systems, including selling perishable food. While self-service stores began... View Details
Keywords: Food; Product Marketing; Business History; Food and Beverage Industry; United States
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Hisano, Ai. "Cellophane, the New Visuality, and the Creation of Self-Service Food Retailing." Harvard Business School Working Paper, No. 17-106, May 2017.
  • 03 Oct 2023
  • Research Event

Build the Life You Want: Arthur Brooks and Oprah Winfrey Share Happiness Tips

benefited from that thing. And what I learned from that Beloved experience, because at the time that it bombed and I went into depression about it, my former depression was eating macaroni and cheese for breakfast every morning. For real.... View Details
Keywords: by HBS Staff
  • Web

Latin America - Global

expanding equity ownership, poverty alleviation, and fostering deeper community collaborations. October 2024 EVENT Entrepreneurship Event in Mexico City LARC hosted a breakfast in Mexico City, bringing together a diverse group of social... View Details
  • 21 Jun 2018
  • Blog Post

Living in a Dorm at HBS

once and is always there to greet you in the morning/afternoon. The McCulloch dorm is under a pilot this year to develop more of a community feel. We host snack time once every other week and breakfast once on the other week. This has... View Details
  • 18 Jul 2023
  • News

The First Five Years: Brooke Biederman (MBA 2019)

early and listen to a podcast during a morning walk, either industry-oriented, like Matt Belloni’s The Town or Kim Masters’s The Business, or focused on content, like Sean Fennessy & Amanda Dobbins’s The Big Picture or The A24 Podcast. -I watch something over View Details
Keywords: Robert Bochnak
  • 05 May 2022
  • Research & Ideas

Why Companies Raise Their Prices: Because They Can

School. Despite the steady increase, shoppers still bought their favorite breakfast cereals, paper towels, and other consumer goods during the decade and a half before the pandemic began, write MacKay, Georgetown University’s Nathan... View Details
Keywords: by Rachel Layne
  • Web

Skydeck - Alumni

approach to business My First Job Alumni share stories, strategies, and lessons learned from their first jobs—from golf club caddy to lobster shack waitress. The Lessons of All-Day Breakfast McDonald’s SVP Kristy Cunningham (MBA 1998) ,... View Details
  • 01 Sep 2023
  • News

Action Plan: In Context

New Guinea, Taiwan, Britain, and the United States. She had already been dispensing advice informally to Chinese acquaintances who wanted to know, for instance, what would happen at an American breakfast meeting. Despite this desire for... View Details
Keywords: April White; communication; manners; business; entrepreneurship; China; human behavior
  • Web

2023 Reunion Presentations - Alumni

your years at HBS including yearbooks, course catalogs, photographs, issues of the HarBus and other materials from the HBS Archives. Saturday, June 3 8:30 am Community Conversation Breakfasts | 8:30 am – 9:30 am Batten Hives + More Info –... View Details
  • 17 Dec 2020
  • News

Making Club History in Japan; Startup Accelerator Case Goes Virtual in Atlanta

challenges that emerged,” says Tim Dodson (MBA 1994), vice president of the club’s Leadership Breakfast Series. “Attendees were very interested in how an accelerator works and many said they were inspired by the presentation.” While... View Details
Keywords: Margie Kelley
  • 11 Mar 2024
  • Blog Post

A Day in the Life: Ben Hsieh

long-distance partner, Shaye, and making myself breakfast (an egg, mushroom, and cheese sandwich on toast). I typically leave one of my cases to read in the morning, since my brain works best at this time. 9:00 AM: I bike to campus and... View Details
  • 16 Jul 2020
  • Research & Ideas

Restaurant Revolution: How the Industry Is Fighting to Stay Alive

consumer needs and habits will also affect restaurant usage. Restaurants located in or near office complexes suffered as office occupancy reduced, and will continue to feel the negative impact. Consumers heading to offices may have now grown accustomed to coffee or... View Details
Keywords: by Michael S. Kaufman, Lena G. Goldberg, and Jill Avery; Food & Beverage
  • 16 May 2023
  • Blog Post

Celebrating Asian American and Pacific Islander Heritage Month at HBS (part 2)

these sentiments made sense. After all, it was enough that I already looked different and didn’t go to church on Sundays. It was enough that I had rice for breakfast and therefore couldn’t answer what my favorite type of View Details
  • Web

HBS Entrepreneurship Summit - Alumni

Registration and Continental Breakfast 8:30–9:00 a.m. Opening Remarks Jodi Gernon (MBA 1991), Director, Arthur Rock Center for Entrepreneurship Maggie Sanchez (MBA 1990), Project Director, Equity & Entrepreneurship 9:00–10:15 a.m.... View Details
  • 23 Sep 2022
  • Research & Ideas

8 Strategies to Sustain Business Innovation

navigating from DVDs by mail to creating content. The venerable cereal company Kellogg has been shifting from breakfast food to snacks. McDonald says the big question is whether a company can use those moments to chart a path to improved... View Details
Keywords: by Lane Lambert
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