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  • March 2000 (Revised April 2004)
  • Case

VacationSpot.com & Rent-A-Holiday: Negotiating a Trans-Atlantic Merger of Start-Ups

Describes a potential trans-Atlantic merger between two young companies in the Internet space. VacationSpot.com, based in Seattle, and Rent-A-Holiday, based in Brussels, both offer online listings and reservations for independent leisure lodging (i.e., villas,... View Details
Keywords: Negotiation; Valuation; Internet and the Web; Mergers and Acquisitions; Business Startups; Cross-Cultural and Cross-Border Issues; Travel Industry; United States; Brussels
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  • 24 Feb 2023
  • Blog Post

My Classroom Experience During Harvard Business School’s Summer Venture in Management Program

studies with vigor and enthusiasm in the dorm common areas; receiving the infamous “HBS cold call” from Professor Anita Elberse, or worse, from Lebron James, Beyoncé, LL Cool J, or the many other case protagonists she likes to “bring to life”; dashing with my... View Details
  • July 2022
  • Case

General Mills: Responding to the Killing of George Floyd (A)

By: Debora L. Spar and Alicia Dadlani
Jeff Harmening, CEO of General Mills, one of the world's largest manufacturers of breakfast cereals and packaged foods, was deeply disturbed and instantly aware that he and General Mills would need to respond. George Floyd, an African-American man who had been accused... View Details
Keywords: Race; Decisions; Social Issues; Corporate Social Responsibility and Impact; Consumer Products Industry; Food and Beverage Industry; Minneapolis; Minnesota; United States
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  • 22 Nov 2016
  • First Look

November 22, 2016

returns. Collectively, these findings provide new evidence on the explicit practice of RPE and their implications for corporate governance and firm performance. Harvard Business School Case 617-011 Breakfast at the Paramount The Paramount... View Details
Keywords: Sean Silverthorne
  • April 2012
  • Case

Introducing iSnack 2.0: The New Vegemite

By: Anat Keinan, Francis Farrelly and Michael Beverland
Vegemite is an iconic Australian breakfast spread and is often seen as a quintessential Australian product. This case focuses on Kraft's decision to revitalize brand performance through the introduction of a brand extension. Drawing on extensive social media analysis... View Details
Keywords: Food; Product Launch; Conflict and Resolution; Brands and Branding; Consumer Products Industry; Food and Beverage Industry
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  • February 2025
  • Case

Managing Complexity at mymuesli

By: Thomas Graeber and Stacy Straaberg
In April 2009, direct-to-consumer e-commerce muesli brand mymuesli faced a flood of customer questions. The breakfast cereal startup enabled users to order personalized muesli on its website by choosing from 75 organic ingredients for a total of 566 quadrillion... View Details
Keywords: Customer Satisfaction; Decisions; Food; Product Marketing; Product Positioning; Product Launch; Problems and Challenges; Behavior; Competitive Advantage; Customization and Personalization; Segmentation; Internet and the Web; Food and Beverage Industry; Europe; Germany
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  • 2017
  • Working Paper

Cellophane, the New Visuality, and the Creation of Self-Service Food Retailing

By: Ai Hisano
This working paper examines how innovations in transparent packaging, specifically cellophane in the mid-twentieth century United States, helped retailers create full self-service merchandising systems, including selling perishable food. While self-service stores began... View Details
Keywords: Food; Product Marketing; Business History; Food and Beverage Industry; United States
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  • 03 Oct 2023
  • Research Event

Build the Life You Want: Arthur Brooks and Oprah Winfrey Share Happiness Tips

benefited from that thing. And what I learned from that Beloved experience, because at the time that it bombed and I went into depression about it, my former depression was eating macaroni and cheese for breakfast every morning. For real.... View Details
Keywords: by HBS Staff
  • Web

Latin America - Global

expanding equity ownership, poverty alleviation, and fostering deeper community collaborations. October 2024 EVENT Entrepreneurship Event in Mexico City LARC hosted a breakfast in Mexico City, bringing together a diverse group of social... View Details
  • 21 Jun 2018
  • Blog Post

Living in a Dorm at HBS

once and is always there to greet you in the morning/afternoon. The McCulloch dorm is under a pilot this year to develop more of a community feel. We host snack time once every other week and breakfast once on the other week. This has... View Details
  • 18 Jul 2023
  • News

The First Five Years: Brooke Biederman (MBA 2019)

What inspired you to launch Forby Entertainment Partners? I started working on film and TV shoots in New York City during college. My first boss, an executive producer, recommended Edward Jay Epstein’s book, The Hollywood Economist: The Hidden Financial Reality Behind... View Details
Keywords: Robert Bochnak
  • 01 Sep 2023
  • News

Action Plan: In Context

Sara Jane Ho (MBA 2012) knows that many people think of etiquette as outdated, nothing more than “stuffy, stuffy old manners.” She has made a career—and now a Netflix series, Mind Your Manners—out of updating this old-fashioned perspective. “I see etiquette as the... View Details
Keywords: April White; communication; manners; business; entrepreneurship; China; human behavior
  • 05 May 2022
  • Research & Ideas

Why Companies Raise Their Prices: Because They Can

School. Despite the steady increase, shoppers still bought their favorite breakfast cereals, paper towels, and other consumer goods during the decade and a half before the pandemic began, write MacKay, Georgetown University’s Nathan... View Details
Keywords: by Rachel Layne
  • Web

Skydeck - Alumni

Breakfast McDonald’s SVP Kristy Cunningham (MBA 1998) , who helped lead the company’s wildly successful all-day breakfast initiative, talks about what the global icon learned from the experience—and what it... View Details
  • Web

2023 Reunion Presentations - Alumni

your years at HBS including yearbooks, course catalogs, photographs, issues of the HarBus and other materials from the HBS Archives. Saturday, June 3 8:30 am Community Conversation Breakfasts | 8:30 am – 9:30 am Batten Hives + More Info –... View Details
  • 16 Jul 2020
  • Research & Ideas

Restaurant Revolution: How the Industry Is Fighting to Stay Alive

consumer needs and habits will also affect restaurant usage. Restaurants located in or near office complexes suffered as office occupancy reduced, and will continue to feel the negative impact. Consumers heading to offices may have now grown accustomed to coffee or... View Details
Keywords: by Michael S. Kaufman, Lena G. Goldberg, and Jill Avery; Food & Beverage
  • 11 Mar 2024
  • Blog Post

A Day in the Life: Ben Hsieh

long-distance partner, Shaye, and making myself breakfast (an egg, mushroom, and cheese sandwich on toast). I typically leave one of my cases to read in the morning, since my brain works best at this time. 9:00 AM: I bike to campus and... View Details
  • 17 Dec 2020
  • News

Making Club History in Japan; Startup Accelerator Case Goes Virtual in Atlanta

challenges that emerged,” says Tim Dodson (MBA 1994), vice president of the club’s Leadership Breakfast Series. “Attendees were very interested in how an accelerator works and many said they were inspired by the presentation.” While... View Details
Keywords: Margie Kelley
  • 16 Jun 2023
  • News

On the Move: Adam Laitsas (MBA 2016)

weights), followed by eating breakfast (typically black coffee, oatmeal, fruit, and egg whites) while I plot out my deliverables for the day and listen to sports news in the background. I aim to get all of this done before 8 a.m. View Details
Keywords: marketing; career changes; mixed martial arts; sports; MENA; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 16 May 2023
  • Blog Post

Celebrating Asian American and Pacific Islander Heritage Month at HBS (part 2)

these sentiments made sense. After all, it was enough that I already looked different and didn’t go to church on Sundays. It was enough that I had rice for breakfast and therefore couldn’t answer what my favorite type of View Details