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Show Results For
- All HBS Web
(3,830)
- People (15)
- News (852)
- Research (2,115)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,495)
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- 01 Feb 2017
- News
The Hot New Brand of Higher Education
- 09 Dec 2016
- News
How Wayfair Built a Furniture Brand from Scratch
- 09 Jun 2020
- News
Brands under pressure to make a stand on racism
- 23 Jun 2010
- News
The perils of a tarnished brand
- 29 May 2024
- News
Harvard Professor Scott Kominers on NFTs and Brands
- 04 Mar 2025
- News
The Evolution of Luxury Brand Porsche
- 29 Oct 2020
- News
How to Build a Digital Brand That Lasts
- 03 Feb 2015
- News
Jury out on how win might affect Patriots brand
- 01 Mar 2004
- News
Protecting against the Erosion of Brand Value
Innovation, a newsletter from HBS Publishing. “Barnes & Noble’s action indicates that within the publishing area, circumstances have changed, meaning that the power to capture value from a brand will increasingly shift from book... View Details
- 20 Jul 2023
- News
The Rising Value of Brand Valuation
- 15 Aug 2024
- News
How AI Can Power Brand Management
- 02 Mar 2009
- News
Gender-Bending Brands an Easy Way to Increase Product Reach
- 24 Sep 2018
- News
Why Bad “Plot Twists” Ruin Brand Stories
- 20 Sep 2013
- News
A Brand of Her Own: Estee Lauder: An Interview with Nancy Koehn
- 19 Feb 2010
- News
Can the Tiger Woods brand be repaired?
- 20 Sep 2021
- News
What Brands like Reebok Can Learn from Hollywood Reboots
- 01 Dec 2014
- News
Faculty Q&A: The New Brand Manager: You
something precious in the meaning of that brand that they’re willing to fight for. Imagine if I changed my brand logo and no one noticed. That might mean that no one cared... View Details
Keywords: April White
- 07 May 2024
- News