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Show Results For
- All HBS Web
(3,832)
- People (15)
- News (852)
- Research (2,115)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,495)
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- 29 Oct 2020
- News
How to Build a Digital Brand That Lasts
- 01 Mar 2004
- News
Protecting against the Erosion of Brand Value
Innovation, a newsletter from HBS Publishing. “Barnes & Noble’s action indicates that within the publishing area, circumstances have changed, meaning that the power to capture value from a brand will increasingly shift from book... View Details
- 26 Mar 2010
- News
Forge ahead, and build your brand
- 15 Aug 2024
- News
How AI Can Power Brand Management
- 09 Jul 2024
- News
Non-Fungible Tokens (NFTs) and Brand Building
- 20 Jul 2023
- News
The Rising Value of Brand Valuation
- 02 Sep 2014
- News
New Fashion Brand Honors Grandmother's Stylish Legacy
- 02 Mar 2009
- News
Gender-Bending Brands an Easy Way to Increase Product Reach
- 20 Sep 2013
- News
A Brand of Her Own: Estee Lauder: An Interview with Nancy Koehn
- 19 Feb 2010
- News
Can the Tiger Woods brand be repaired?
- 24 Sep 2018
- News
Why Bad “Plot Twists” Ruin Brand Stories
- 01 Dec 2014
- News
Faculty Q&A: The New Brand Manager: You
Now that customers have more of a voice in the consumer-brand relationship, some brands have suffered loud criticism for recent business decisions. How can brands avoid that pitfall? I’m not sure consumer... View Details
Keywords: April White
- 23 Jan 2020
- News
It has never been easier to launch a new brand
- 19 Mar 2014
- News
A Brand Manager’s Guide to Losing Control
- 02 Jun 2015
- News
'Call Me Caitlyn' And The Jenner Brand
- 07 Mar 2014
- News
A Brand Of Her Own: Estee Lauder
- 10 Apr 2024
- News
Should Your Brand Hire a Virtual Influencer?
- 26 Feb 2012
- News
Can brand Mallya make Kingfisher Airlines fly?
- 15 Dec 2010
- News
How to Build a Brand Like Corona
- 07 Mar 2019
- News
Smart Marketing Brings Rapid Growth to Latino Brands
accomplish that was to create their own distribution network. Therefore, we are able to control how the brand should look like, how the brand should be able to be established in the marketplace, and how that... View Details