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Show Results For
- All HBS Web
(1,901)
- People (3)
- News (247)
- Research (1,359)
- Multimedia (8)
- Faculty Publications (907)
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- 01 Dec 2023
- News
Case Study: Staking a Claim
Surround’s niche but results can be a little all over the place, Terry acknowledges, and the organic content is probably better for top-of-the-funnel awareness. As a small startup with no brand awareness, Surround needs more activity at... View Details
- 01 Sep 2023
- News
Global Outposts Expand HBS’s Intellectual Footprint
Since taking over as CEO of Tata Steel in 2013, T. V. Narendran had sought to transform India’s oldest steel manufacturing firm to ready it for a rapidly evolving business world. He instilled financial discipline, acquired new businesses, and launched digital... View Details
Keywords: Jennifer Gillespie
- 01 Sep 2023
- News
Case Study: The Home Team
prioritize scale for short-term losses. When I look at the top 10 proptech IPOs from the last five years, many touted big data as a unique advantage but have share prices today 90 percent down from their IPO. Venture investors and public markets no longer favor the... View Details
- 05 Feb 2019
- News
The First Five Years: Karan Shah (MBA 2016)
our growth strategy to diversify the business portfolio. One of my key responsibilities is to ensure that everything we do has a well-documented system and process. A day at work could involve any or all of the activities I mentioned... View Details
- 12 Mar 2021
- News
My Favorite Case
lifelong lessons about personal priorities and career ambitions, humility, and confidence—and the incomparable kinship (and long memories) of sectionmates. “Suzuki Samurai” Suzuki and advertising agency executives are debating the product positioning and copy View Details
- 01 Dec 2023
- News
Alumni and Faculty Books and Podcasts
story about managing government agencies that—in submarine parlance—are deep underwater, then provides solutions to help them and the overall government surface. Talent Disruption: People Are the Brands By Alexander Mirza (MBA 1997)... View Details
Keywords: podcasts
- 22 Feb 2022
- News
Breaking News
the profession. Journalists are asking, Whom do we serve? How do we know what people think is important? Any good reader-revenue strategy has to be built around a real understanding of the audience and what motivates people to consume... View Details
- 01 Sep 2003
- News
Larry Murphy
a $1.5 billion operation — as chief strategic officer. Responsible for strategy, acquisitions, business development, and the Disney brand on a global basis, Murphy helped grow the firm to a $60 billion enterprise by the time he and the... View Details
- 29 Aug 2023
- News
Helping Consumers Decarbonize their Purchases
should be paying. In the cases when companies are paying them, then the customer sees that their own offset subscription is less expensive and that's true in the app today. If they're buying from these brands that have taken... View Details
- 01 Dec 2022
- News
Full Court Press
delivers down the road.” Video Embed Victor Williams on the personal meaning of his work with NBA Africa Forging local business partnerships also can offer the league singular insight into new markets that a global corporation might not have. Of course, global View Details
Keywords: Dan Morrell
- 01 Oct 1998
- News
Dinh Thi Hoa: Up from the Ashes of War
her first year out of HBS working as the Oil of Olay brand manager for Procter & Gamble (P & G) in Bangkok, Hoa returned to Hanoi to found Galaxy. With clients such as P&G, Motorola, and Boeing, she has established a foothold in one of... View Details
Keywords: Dun Gifford, Jr. (MBA 1992)
- 01 Jun 2024
- News
Alumni and Faculty Books
Edited by Margie Kelley Alumni Books Debunking Teenagers: 200 Research-Based Parenting Strategies to Help Your Adolescent Successfully Navigate the “Tempteen” Years By Daphne Adler (MBA 2004) Independently Published Why are teenagers constantly tempted to behave... View Details
- 01 Jun 2025
- News
Barbie: Reviving a Cultural Icon at Mattel
ones they brought out in the movie, which went further than just saying, ‘Let’s put out a Barbie that’s more curvy or one that’s not as tall.’” Model Barbie “There’s the question about whether this new strategy of making View Details
- 01 Jun 2003
- News
Alumni Bookshelf
How to Grow When Markets Don't by Adrian Slywotzky (MBA '80) and Richard Wise (Warner Books) Slywotzky brings his expertise in global strategy consulting to his sixth book, which examines the difficulties of sustainable growth and offers... View Details
- 01 Jun 2004
- News
Luxe Redux
Cashing in on the $60 billion global luxury goods market has never been tougher — or more rewarding. Competition is keen. And consumer preferences are constantly shifting, causing the concept of luxury itself to change over time. As a result, the market’s most... View Details
- 04 Sep 2019
- News
Action Plan: A New ’Cue
sketch out Pork & Mindy’s—the fast-casual barbecue brand that will have 65 locations in the West and Midwest by the end of 2019, along with a growing retail line. On that white board Corsello identified three obstacles. Two were... View Details
Keywords: April White
- 01 Jun 2008
- News
Understanding the Digital Frontier
LI AND BERNOFF: Executives can’t afford to turn their backs on social networking. Nothing gives CEOs and marketers instant heartburn more than seeing their hard-won brand equity hijacked by forces beyond their control — too often by... View Details
- 01 Mar 2017
- News
Lego Stays on Script
fanatics. “Getting under the skin of the brand made it much easier to understand the right stories to tell and the right people to bring on to our team,” he says. The movie’s success was “gratifying on both a personal and a View Details
Keywords: Julia Hanna
- 01 Oct 1999
- News
Q & A: Jeanne P. Jackson: A New Regime at Banana Republic
President and CEO of Banana Republic since 1995, Jeanne Jackson (MBA '78) has been credited with transforming the faltering safari clothing brand into one of the nation's leaders in - and definers of - casual attire. In 1998, Business... View Details
- 01 Dec 2012
- News
Alumni Book Briefs
Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks by Tim Calkins (MBA 1991) (Palgrave Macmillan) Calkins, a professor at the Kellogg School of Management, shows business leaders how to... View Details