Brand Revitalization - Publications - Faculty & Research

12 Jan 2010
First Look

First Look: Jan. 12

their portfolio of brands. Results show firms shifting display promotions away from smaller revenue brands toward larger ones following periods of poor financial performance. This indicates the behavior is determined by parties above... View Details

Keywords: Martha Lagace

01 Sep 2015
News

The Business of Love

inspiration boards with images ranging from playful to sexy to Brooklyn, to get a better sense of the brand Jess Deckinger describes as “warm and fuzzy,” and “a cooler way to do dating.” As the meeting ends, one designer sums up the... View Details

Keywords: April White

02 Mar 2015
Research & Ideas

Retail Reaches a Tipping Point—Which Stores Will Survive?

Alvarez, and research associate Dan Greenberg (Harvard MBA 2012). Their new book Retail Revolution: Will Your Brick-and-Mortar Store Survive?, predicts, among many other things, the continuing decline of major brick and mortar brands... View Details

Keywords: by Sean Silverthorne; Retail

17 Jul 2012
First Look

First Look: July 17

Sebenius and Kimberlyn LearyHarvard Business School Case 912-017 The Abraham Path Initiative board faces strategic and negotiating challenges in revitalizing a route of Middle East cultural tourism following Abraham's path 4000 years ago.... View Details

Keywords: Sean Silverthorne

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Courses by Faculty Unit - Course Catalog

(Global and Local) (also listed under General Management) Kash Rangan Benjamin N. Roth Natalia Rigol Fall 2025 Q1Q2 3.0 Creating Brand Value Julian de Freitas Spring 2026 Q4 1.5 Digital Marketing & AI Workshop Jacob Cook Fall 2025 Q1 1.5... View Details

01 Mar 2017
News

Alumni and Faculty Books for March 2017

not photoshopped to perfection but are flawed, vulnerable, and in-your-face. This total transparency generates a level of authenticity and intimacy with audiences that traditional marketing tactics cannot match. He also discusses the people, products, and View Details

09 Apr 2019
First Look

New Research and Ideas, April 9, 2019

collectors, auction house operators, and other actors who played active roles as either institutional entrepreneurs or guardians in shaping the revitalization of the industry. We find these entrepreneurs and guardians initially espoused... View Details

Keywords: Dina Gerdeman

01 Apr 1997
News

Facing the Music

assets to an even greater degree in the future," says Bond. "By creating major, multimedia release campaigns and using both traditional and alternative distribution channels, we'll be taking full advantage of Motown's worldwide artist and View Details

Keywords: Marguerite Rigoglioso

01 Dec 2016
News

Alumni Books of 2016

and extraordinarily detailed maps. Leading YOU: The Power of Self-Leadership to Build your Executive Brand and Drive Career Success by Brenda Bence (MBA 1991) (Global Insight Communications, LLC) The most important driver of overall... View Details

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Print View - Course Catalog

Behavior Leslie Perlow Fall 2025 Q1Q2 3.0 Creating Brand Value Marketing Julian de Freitas Spring 2026 Q4 1.5 Creating Value Through Corporate Restructuring Finance Stuart C. Gilson Spring 2026 Q3Q4 3.0 Creating Value in Business and... View Details

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Past Issues - Alumni

crest. Complete Table of Contents September 2021 Growing Home Yoshito Hori is revitalizing his hometown—and hoping to inspire other entrepreneurs to do the same My Pandemic Pivot Alumni share the personal and professional changes they’ve... View Details

Publications