Filter Results:
(105)
Show Results For
- All HBS Web
(640)
- People (6)
- News (105)
- Research (269)
- Multimedia (1)
- Faculty Publications (95)
Show Results For
- All HBS Web
(640)
- People (6)
- News (105)
- Research (269)
- Multimedia (1)
- Faculty Publications (95)
Sort by
- 13 Feb 2019
- News
We’re All Going to Get Hacked
cyber capabilities in that network. It’s very hard to understand a network these days. This was hard to understand 10 years ago, when the company was founded. But it’s eminently more complicated today because we have wires, we have WiFi,... View Details
- 01 Jun 2011
- News
Downtime
Assassinations, Aravind Adiga because I loved his Booker Prize–winning debut novel, The White Tiger. The Soul of Leadership, Deepak Chopra because he spoke about it when I was interviewing him for a case on the branding of yoga. Let My... View Details
- 01 Jun 2016
- News
Case Study: On the Table
infrastructure may be an unexpected burden, but it represents a strong opportunity to build entry barriers for future competitors. This is the story of Sabritas (Frito-Lay Mexico), Bimbo, and other power brands and billion-dollar firms in... View Details
- 01 Jun 2024
- News
Case Study: Ready for an Upgrade
brand awareness with users and buyers? The Answers: For a large enterprise build with distributed users, it will take too long to get a senior executive to purchase and mandate use, and there will likely be resistance from users. Buying... View Details
- 28 Feb 2020
- News
Kelly Campbell Named President of Hulu
Dia Dipasupil / Getty Images Dia Dipasupil / Getty Images Walt Disney Co. announced that it was promoting Kelly Campbell (MBA 2005) to president of the streaming service Hulu, the Los Angeles Times reports. With 30 million subscribers and a host of View Details
Keywords: Arts, Entertainment
- 01 Oct 1999
- News
Making the Case for Maine: HBS Club and State's CEO Discuss Business Issues
Lane-Merrill (MBA '82), marketing strategist and director of research at ViA Marketing & Design, a strategic brand management company based in Portland. President of the newly reinstated HBS Club of Maine, Lane-Merrill is one of three... View Details
Keywords: Janine Brunell Looker
- 25 Aug 2022
- News
Vision: To Go-Go
conventional restos by dealing strictly in virtual brands that rely on “ghost” or “cloud” kitchens, that is, standalone cooking facilities that lack physical dining spaces and serve customers exclusively through delivery apps. A single... View Details
- 01 Mar 2019
- News
In My Humble Opinion: Easy Rider
native knew an icon—and a challenge—when he saw one. In 2009 he stepped into the role of managing director, Harley-Davidson India. Entering the Indian market had plenty of challenges related to tariffs, accessibility, and brand... View Details
- 01 Mar 2015
- News
Cracking Conferences
New York’s World Business Forum? Margaret Molloy (MBA 2000), frequent conference-goer and global chief marketing officer and head of business development at Siegel+Gale, a global strategic branding firm, has developed a few go-to... View Details
- 02 Sep 2018
- News
Havana Rising
surprising to Gordon. For the past year, she’s been helping build out this Havana-based travel and consulting business with her husband and brother-in-law and is reliant on a rising network of Cuban entrepreneurs to deliver deep, curated... View Details
Keywords: Dan Morrell; photographed by Eve North
- 01 Aug 2002
- News
HBS Alumni Association Board of Directors: President's Report
welcoming them to our extraordinary and diverse network of alumni, all of whom are united by the shared experience of attending HBS. In late May, the board met in Boston to complete the efforts undertaken in the various working committees... View Details
- 04 Sep 2019
- News
Alumni and Faculty Books for September 2019
science’s greatest race amidst the chaos of World War I, and a love story as epic as the railways crossing Russia. Kellogg on Branding in a Hyper-Connected World edited by Alice Tybout and Tim Calkins (MBA 1991) Wiley Kellogg on View Details
- 01 Dec 2009
- News
Robert Goodwin
initial project is completed. What are your current projects? We have three formal projects in Rwanda, India, and Honduras. In Rwanda, we’re helping Mission Schools International, founded by Brendan Kennealey (MBA ’06), establish a View Details
- 10 Jul 2024
- News
Next Level
VentureBeat Lab, a new way for brand partners to collaborate through creating custom content, which grew sales and partnerships by 400 percent within six months of launch. She has established partnerships with major players such as... View Details
Keywords: Catherine O’Neill Grace
- 01 Apr 2002
- News
HBS Press Books in Brief
HBS Press Books in Brief Total Access: Giving Customers What They Want in an Anytime, Anywhere World. Regis McKenna, the renowned "father of high-tech marketing," sets forth a new marketing paradigm in which machines and networks do most... View Details
- 12 Jun 2014
- News
The First Five Years: Minal Mehta (MBA 2011)
strong community. As our base of instructors continues to grow, we are starting to see the network effect of BollyX gaining more brand awareness." What's it like to wear two very different hats at BollyX?... View Details
- 12 Apr 2012
- News
HBS Welcomes Eleven Alumni Startups
sponsorships to Fortune 500 companies trying to reach our network of millions of K-12 students and their parents. new england TrophoMax® is the brand name for patented agricultural seed and leaf inoculants... View Details
- 01 Jan 2008
- News
Anand G. Mahindra, MBA 1981
Nature, Purpose, and Practice of the Movie Business, by David Mamet “My penchant is for building brands that find a place in the customer’s mind and for developing businesses that live or die by how well they connect with the consumer.”... View Details
- 01 Apr 2000
- News
Getting the Message
years and currently serves as faculty chair for the Managing Brand Meaning program in the Executive Education curriculum. He believes the future of Internet advertising depends on improvements in technology. "We won't really understand... View Details
Keywords: Susan Young
- 01 Jun 2015
- News
Screen Grab
Union address in January. YouTube is the biggest, most visible platform for this shorter-form, nontraditional content, but other multichannel networks are springing up to offer a differentiated experience to win viewers. Jason Kilar (MBA... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment