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- All HBS Web
(522)
- People (1)
- News (169)
- Research (224)
- Multimedia (2)
- Faculty Publications (73)
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- 01 Dec 2008
- News
Designing Change
consultant.” It’s easy to see how students would relate to 35-year-old Kahn as he takes on CEO Bill Boyd’s challenge to help revitalize Muzak’s image with clients and its corporate culture on a budget of just $900,000. “Since Muzak’s name... View Details
Keywords: Julia Hanna
- 01 Mar 2017
- News
Lego Stays on Script
Dan Lin on what it takes to be a Hollywood producer on our new Skydeck podcast MORE Dan Lin on what it takes to be a Hollywood producer on our new Skydeck podcast Play is at the center of the Danish company’s ethos (the name Lego itself... View Details
Keywords: Julia Hanna
- 01 Sep 2009
- News
A Book by Its Cover
Courtesy Harlequin Packaging and branding fantasy as though it were detergent, one-time self-described Procter & Gamble “soap salesman” Larry Heisey (MBA ’54) “turned Harlequin from a niche purveyor of romance novels into a global giant,... View Details
- 01 Dec 2005
- News
Style Check
Benetton Brain Trust: After learning at the knee of his father, Luciano, Alessandro is taking the family business forward. Working for his family’s company, whose colorful sportswear and controversial advertising made it a brand of... View Details
- 18 Apr 2016
- News
Copy Success
(Xerox Corp.) (Xerox Corp.) Joe Wilson (MBA 1933) made Xerox a brand so recognizable its name is also an everyday verb. In the process Wilson, who passed away in 1971, turned around a dying company and left... View Details
- 01 Jun 2018
- News
Disrupting India’s Dental Market
with the new brand Clove Dental. The nascent chain took its name from a spice whose analgesic properties have made it a traditional Indian folk remedy for a toothache. The growth plan relied on clustering,... View Details
Keywords: Sasha Issenberg
- 01 Mar 2019
- News
3-Minute Briefing: Richard Edelman (MBA 1978)
Chicago in 1952. His biggest risk was putting me in charge of the New York office in 1981, when I was 27 years old. In five or six years, that office grew from 12 employees to 100. I didn’t know what I didn’t know. Part of what keeps me going is that my family View Details
- 19 Sep 2012
- News
On a Sound Track
headline “Mom? Dad? I’m home!” “You can imagine the ribbing I took from my classmates,” says Andrus, who still cringes when he tells the story even though he now has little to be embarrassed about. That’s because last year he was named... View Details
- 01 Jun 2001
- News
A Match Made in Heaven
he was named CEO. Intent on having Samuel Adams perceived as a world-class product, Roper wants to move Boston Beer beyond its image as a local craft-brewer. “We’re already distancing ourselves from that,” he observed. “We need to take... View Details
- 15 Dec 2024
- News
Editor's Letter
Illustration by Antonio Giovanni Pinna Illustration by Antonio Giovanni Pinna Change is hard. I am reminded of this every time I get a new laptop and there are new, generational expectations that require me to hunt down videos of overly caffeinated youths walking me... View Details
- 01 Jun 2014
- News
A Look at Olook
André Beisert's olook targets a very particular part of Brazil's new consumer market. "Our brand has a persona," Beisert (MBA 2009) says in his white brick office, which sits atop a small warehouse in the Vila Nova Conceição neighborhood... View Details
- 26 Jul 2011
- News
An Entrepreneur of the Arts
Sister Cities International. “Most importantly,” she says, “the OPM program inspired me to look for opportunities to grow and expand while leveraging my existing brand. My OPM classmates gave me a lot of inspiration and ideas as I was developing the concept for Growing... View Details
- 28 May 2019
- News
What I Do: Gordon Medenica (MBA 1979)
$1.5 billion. “The day before the big drawing, I think I did eight different interviews—Today, CBS, CNN, you name it,” he says. Most days, however, it’s behind-the-scenes work for Medenica, whose experience includes a five-year stint... View Details
- 01 Apr 2002
- News
HBS Press Books in Brief
Featuring all-star names in marketing such as Don Peppers, Martha Rogers, David Aaker, and Kevin Keller, this dynamic collection provides a diverse look at the field of marketing. From global branding to... View Details
- 01 Jun 2009
- News
The New “In” Crowd
was packed for the keynote address at 8:30 a.m. — well before the usual Sunday start time for most students. I was lured to the event in part by the buildup it had gotten in the press. Weeks beforehand, Forbes named it one of the top... View Details
- 01 Oct 2002
- News
Thinking Outside the Centerfold
Bacardi, Molson Beer, and Coca-Cola, CPB was named Adweek magazine's Agency of the Year for the Southeast region in 2001. Calling it “a year of maturation,” Hicks explained his firm's success by saying, “We uncovered a depth in the agency... View Details
- 01 Apr 2000
- News
Getting the Message
years and currently serves as faculty chair for the Managing Brand Meaning program in the Executive Education curriculum. He believes the future of Internet advertising depends on improvements in technology. "We won't really understand... View Details
Keywords: Susan Young
- 13 Jun 2016
- News
Brenda Bence (MBA 1991)
connected through shared experiences.” After scoring high on an aptitude test, Bence was urged by coaches from the School’s Career & Professional Development team to pursue marketing and then to apply for a brand management position at... View Details
- 22 Nov 2022
- News
Merlin Entertainments Taps Scott O’Neil as CEO
Photo credit: Philadelphia 76ers; Merlin Entertainments Scott O’Neil (MBA 1998), former CEO of Harris Blitzer Sports & Entertainment, was recently named CEO of the UK-based theme park company Merlin Entertainments, the Wall Street Journal... View Details
- 26 May 2016
- News
W. James McNerney Jr., MBA 1975
Download Jim McNerney profile Return to Alumni Achievement Awards main page TIMELINE 1949 Born, Providence, Rhode Island 1971 Earns BA, American Studies, Yale University 1975 Earns MBA 1975 Joins Procter & Gamble, Brand Manager 1978 Joins... View Details