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29 Jan 2008
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First Look: January 29, 2008

result in deterioration of financial performance. Fixed- and sunk-cost conventional wisdom confers an unfair advantage on challengers and shackles incumbent firms that attempt to respond to an attack. Executives in established companies, bemoaning the expense of... View Details

Keywords: Martha Lagace

17 Aug 2010
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First Look: August 17

display promotions away from smaller revenue brands toward larger ones following periods of poor financial performance. This indicates the behavior is determined by parties above brand managers in the firm.... View Details

Keywords: Martha Lagace

19 Jun 2007
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First Look: June 19, 2007

Download the paper: http://www.hbs.edu/research/pdf/07-036.pdf Cases & Course MaterialsAcademia Barilla Harvard Business School Case 507-001 Barilla, the world's largest pasta company, has introduced a new high-quality, high-priced product line that features a... View Details

Keywords: Martha Lagace

21 Jun 2011
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First Look: June 21

we define it (being whole and complete) is a purely positive proposition, 2) authenticity is also a purely positive proposition (being and acting consistent with who you hold yourself out to be for others and who you hold yourself to be... View Details

Keywords: Sean Silverthorne