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19 Jun 2007
First Look

First Look: June 19, 2007

Download the paper: http://www.hbs.edu/research/pdf/07-036.pdf Cases & Course MaterialsAcademia Barilla Harvard Business School Case 507-001 Barilla, the world's largest pasta company, has introduced a new high-quality, high-priced product line that features a... View Details

Keywords: Martha Lagace

26 Jan 2016
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January 26, 2016

travelers who sought a more authentic and local experience than a typical upscale hotel might provide. onefinestay's brand had been "hacked" together quickly during the company's early years. After... View Details

Keywords: Sean Silverthorne

15 May 2018
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New Research and Ideas, May 15, 2018

Under Armour finds itself with a new record to beat: making the leap from $5 to $10 billion in sales—a feat only accomplished to date by competitors Nike and Adidas. At the heart of this challenge is how Under Armour can maintain its brand’s View Details

Keywords: Dina Gerdeman

29 Jan 2008
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First Look: January 29, 2008

result in deterioration of financial performance. Fixed- and sunk-cost conventional wisdom confers an unfair advantage on challengers and shackles incumbent firms that attempt to respond to an attack. Executives in established companies, bemoaning the expense of... View Details

Keywords: Martha Lagace