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- All HBS Web (105)
- Faculty Publications (18)
Show Results For
- All HBS Web (105)
- Faculty Publications (18)
- 13 Apr 2016
- Research & Ideas
Why Your Company Wants to be a 'Cognitive Referent' (Hint: SpaceX)
wanted something better. “These stories ended up being a real kind of consistent touchpoint throughout their history that they tried to share as often as possible. The nice thing about it is it not only conveys authenticity and why these... View Details
- 01 Dec 2023
- News
Alumni and Faculty Books and Podcasts
story about managing government agencies that—in submarine parlance—are deep underwater, then provides solutions to help them and the overall government surface. Talent Disruption: People Are the Brands By Alexander Mirza (MBA 1997)... View Details
Keywords: podcasts
- Web
Courses by Faculty Unit - Course Catalog
Solutions for the Poor (Global and Local) (also listed under General Management and Entrepreneurial Management) Kash Rangan Benjamin N. Roth Natalia Rigol Fall 2025 Q1Q2 3.0 Creating Brand Value Julian de Freitas Spring 2026 Q3 1.5... View Details
- 21 Apr 2021
- Research & Ideas
The Pandemic Conversations That Leaders Need to Have Now
of local leadership: An individual manager can be an authentic communicator even if their organization is not. Jennifer Petriglieri’s colleague and husband, Gianpiero Petriglieri, recommends that leaders “tell your people what will happen... View Details
- 03 May 2010
- Research & Ideas
What Is the Future of MBA Education?
and inspire. That takes skill and practice. MBAs need to ask themselves, "How do I engage people to accomplish a task while I remain in the background?" At HBS, the Authentic Leadership Development course aims to teach these skills in... View Details
- 01 Jun 2008
- News
Understanding the Digital Frontier
LI AND BERNOFF: Executives can’t afford to turn their backs on social networking. Nothing gives CEOs and marketers instant heartburn more than seeing their hard-won brand equity hijacked by forces beyond their control — too often by... View Details
- Profile
Jeremy Andrus
Warped Tour; local skate, snow, and music events. We are continually building authenticity in the brand by going to the places where our consumers love to be and by identifying our products with the sports... View Details
- 01 Sep 2003
- News
Alumni Bookshelf
Authentic Leadership by William W. (“Bill”) George (MBA ’66) (Jossey-Bass) Drawing from a decade of experience as CEO and chairman of medical technology company Medtronic, George analyzes the causes of the current crisis in corporate... View Details
- 19 Sep 2012
- News
On a Sound Track
them in grassroots environments, such as the US Open of Surfing; the Vans Warped Tour; local skate, snow, and music events. We are continually building authenticity in the brand by going to the places where... View Details
- 12 PM – 1 PM EDT, 30 Sep 2014
- Webinars: Trending@HBS
Building a Global Brand: Why You Aren't Buying Venezuelan Chocolate
Building a Global Brand: Why you arent buying Venezuelan chocolate
The next wave of global challengers will be firms from emergent market countries like Brazil, China, and India. Who are these companies and what are the barriers they are trying to overcome? View Details
- 01 Sep 2017
- News
3-Minute Briefing: Jeetendr Sehdev (MBA 2004)
freedom to live your life, your way. I look at celebrities through a stark business lens. Instead of agreeing that Beyoncé is one of the most influential people in the world because Time magazine said so, or because she has the most Twitter followers, I measure... View Details
- 22 Jan 2019
- Blog Post
Balancing the Ideal with the Real: Conveying Corporate Culture to Candidates
done.” Similarly, Restaurant Brands International (RBI), home of Tim Hortons, Popeyes, and Burger King, “has a very meritocratic, performance-based culture,” says Naira Saeed (HBS MBA 2017), Tim Hortons’ Director of Operations for Central... View Details
Keywords: Consumer Products / Retail
- 15 Oct 2015
- Blog Post
Why We Recruit: Medallia
Organization:Ursela Knezevic, University Programs, MBA Talent Outreach, Medallia Describe your organization in three to five sentences. Medallia is the fastest growing Customer Experience Management Company in the world. We give leading View Details
Keywords: Technology
- 01 Jun 2016
- News
Ask the Expert: Barreling Ahead
faculty research on brand authenticity and maintaining brand identity post-merger. Or, read what thought leaders have to say regarding best practices on integration... View Details
- 10 Nov 2014
- HBS Case
How Restaurants in Lima and Copenhagen Became Best in the World
or mission you have—and both creators found different answers to that. Acurio was maybe more pragmatic and found a way [that would] allow him through these separate brands to do his high-end restaurant but also appeal to different dining... View Details
- 09 Jan 2020
- Blog Post
Navigating Grey in the Ever-Evolving Tech Community
was directing and executive producing that year’s HBS Show; my IP evolved into a reflection of the intersection of business and art, as well as my experience navigating both creative and business leadership. I learned a lot about myself, flaws and all, that semester. I... View Details
- 01 Dec 2017
- News
Yoga Inc.
have been crucial for brand success. Likewise, yoga is more authentic if, for example, you use Sanskrit names for the asanas, or poses. But others find what they hear as “Sanskrit mumbo jumbo” off-putting,... View Details
Keywords: Deborah Halber
- 15 Mar 2021
- Blog Post
Be Unapologetically Yourself: Interview with Singer-Songwriter and Banking Strategist Andrea Mendoza
point for Mendoza and she began to build a personal brand around performing while at HBS. She noted “For the first time I thought ‘Maybe these two things can coexist. Maybe I don’t need to be just one thing.’” Bringing View Details
- 01 Mar 2019
- News
In My Humble Opinion: Easy Rider
native knew an icon—and a challenge—when he saw one. In 2009 he stepped into the role of managing director, Harley-Davidson India. Entering the Indian market had plenty of challenges related to tariffs, accessibility, and brand... View Details
- 31 Jan 2023
- News
Female Founders' Dilemmas; UK Tech Startups
Saigal (MBA 2014), founder and CEO of Kudos, a sustainable diaper company, and Sarina Siddhanti Garg (MBA 2015), founder of the South Asian formal clothing retailer Riya Collective. The women shared their startup journeys with guest moderator Sowmya Pelluru, director... View Details
Keywords: Margie Kelley