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- All HBS Web
(458)
- People (1)
- News (103)
- Research (282)
- Multimedia (1)
- Faculty Publications (58)
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- 05 Nov 2013
- News
Start-Ups Get a Start in New Orleans
of effort on his part. Wilkins moved to the Crescent City four years ago from Boston with his wife, New Orleans native Ginny Wise, and three sons. Prior to his arrival, he had been a brand manager for Proctor & Gamble, a marketing vice... View Details
- 26 May 2022
- News
Northern California Club Honors Noom; LGBTQ Alumni Share HBS Stories
dinners were well-attended networking events that attracted many luminaries in Silicon Valley and helped raise the profile of HBS in the Silicon Valley. Due to COVID, we shifted to an all-virtual model to honor Noom. While we didn’t get... View Details
Keywords: Margie Kelley
- 01 Dec 2008
- News
Innovation as P&G’s Key
many pages. But more recent triumphs are also instructive, such as how the tired Herbal Essences brand was revived in part by pouring it into a curvaceous, nestable bottle intended to appeal to Gen-Y women. The Game-Changer is rich with... View Details
- 01 Sep 2014
- News
Case Study: Declawing the Competition
in subscriber growth and customer feedback. However, the lucrative market opportunity ($8 billion, growing at 4 percent year-over-year) and the low costs of entry are attracting new competition. New cat-focused subscription boxes have... View Details
- 01 Dec 2014
- News
Case Study: Growing the Family Business
commitment from local employers whose staff would use our center. We would locate in the same building or very near a large employer to facilitate ease of use by their employees. The benefit to the employer was staff retention and recruiting. We would also solicit a... View Details
- 01 Sep 2010
- News
Fair Trade
advertised as “The Soap of the Beautiful Woman.” Just as soap was transformed from being about hygiene to being about beauty, so toothpaste brands increasingly emphasized their ability to make their users more View Details
- 12 Jan 2017
- News
Personalizing Women’s Path to Success
child-rearing hiatus. Lisa Skeete Tatum (MBA 1998) has designed what she calls the ideal “playbook” for those situations, and more, with Landit, a technology startup that offers personal brand and network building, skill development,... View Details
Keywords: Jill Radsken
- 01 Mar 2012
- News
Alumni Book Briefs
'75) ((Amazon Digital Services)) Frank Batten: The Untold Story of the Founder of the Weather Channel by Connie M. Sage ((University of Virginia Press)) Smarter Branding without Breaking the Bank: Five Proven Marketing Strategies You Can... View Details
- 01 Jan 2006
- News
Ann S. Moore, MBA 1978
and culture. This is what attracted Ann Moore. As a brand-new Harvard MBA in 1978, she had received thirteen job offers, but accepted the one with the lowest salary. "People were astounded that I chose to go to Time Inc.," says Moore.... View Details
- 01 Apr 2001
- News
Beyond Accommodation
thought it would allow me to have a direct impact for a while.” The interesting business model that attracted Gibbons to NIB was also the organization’s weak point only a few years earlier. As a nonprofit organization established by the... View Details
- 01 Feb 2000
- News
The Future Is Now: 21st-Century Business Pondered at HBS Forum
prison" and becomes easily accessible by less complicated means and is accepted "as just being out there, like the electricity system." As for achieving commercial success through the Internet, writer and computer industry observer Esther Dyson noted that it's one... View Details
- 01 Jun 1997
- News
HBS Cyberposium Brings Online Future into Focus
student volunteers from the Communications, Media, and Computing Ventures Club who organized seven provocative panel discussions and a number of leading-edge product demonstrations and entrepreneurial workshops. The two-day event View Details
Keywords: Meg Gardner
- 14 Oct 2020
- News
Sewn with Love
could one company or brand do?” she wondered. Photos courtesy VPL Photos courtesy VPL Hanazawa also understood the fashion-industry network is powerful and has the potential for wider impact. In 2011, she tapped fellow industry leaders... View Details
Keywords: Maureen Harmon
- 01 Dec 2013
- News
Faster, Bigger, Stronger: Supersizing the NFL
headquarters in New York, one of the executives charged with growing the league's reach and revenues is Peter O'Reilly (MBA 2002), vice president, fan strategy & marketing. "My focus is on strengthening our year-round calendar for our more than 185 million fans, while... View Details
- 14 Nov 2019
- News
Keeping Red Lobster Fresh
bringing it back to profitability in 100 days. His next stop was Burger King, where he helped relaunch the brand and turnaround same store sales. Lopdrup first joined Red Lobster as president in 2004, and led a company that was facing... View Details
- 01 Oct 2001
- News
Q&A: Orin Smith
drinks that would win the brand international recognition. Smith liked the café concept and the enthusiastic workers behind the counter; he took a substantial cut in pay to sign on as EVP and CFO. Today, the company operates approximately... View Details
- 01 Jun 2014
- News
Case Study: A Souped-Up Strategy
model is more local than expected and that it's working in small and medium markets. Getting to a strong brand awareness and consideration level will be cheaper and easier in these markets, which will be critical for local business. Since... View Details
- 01 Jun 2015
- News
Screen Grab
veteran of the company. “It’s a matter of thinking about how to take all of this wonderful entertainment and news programming and make it available to different consumers at different price points. That’s an endlessly challenging puzzle. I think it’s part of what has... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
- 01 Jun 2017
- News
Supercharged
batteries, the most expensive component of EVs. GM has already begun rolling out the Bolt, a hatchback that can travel 238 miles on a single charge and costs around $30,000—a combination of range and affordability that promises for the first time to make electric cars... View Details
- 01 Mar 2007
- News
Daniel Vasella
years the growth rate of the vaccine industry will be between 15 and 20 percent, making it a very attractive industry. The margins are, again, not as high as in patented, branded products, but they still are... View Details