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  • 27 Mar 2007
  • First Look

First Look: March 27, 2007

imminent new product and pricing plans, as well as its existing brand power, could greatly hamper AMD's growth and thwart its new initiatives—which included opening up its architecture for end users to... View Details
Keywords: Martha Lagace
  • 07 Mar 2017
  • First Look

First Look at New Research, March 7

Between Architecture Coupling and Software Vulnerabilities: A Google Chrome Case By: Lagerström, Robert, Carliss Y. Baldwin, Alan MacCormack, Dan Sturtevant, and Lee Doolan Abstract—Employing software metrics, such as size and complexity,... View Details
Keywords: Sean Silverthorne
  • 14 Feb 2017
  • First Look

First Look at New Research: February 14

had recently launched several lifestyle brands (using brand names it had revived), which posed brand architecture issues. Lastly, the company had... View Details
Keywords: Sean Silverthorne
  • 10 May 2016
  • First Look

May 10, 2016

Management By: Rigby, Darrell K., Jeff Sutherland, and Hirotaka Takeuchi Abstract—No abstract available. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51051 January 2016 Journal of Brand Management The Corporate View Details
Keywords: Carmen Nobel
  • 24 Jul 2006
  • Research & Ideas

How Kayak Users Built a New Industry

kayak a good illustration of your model? A: There were three things that made rodeo kayaking an ideal test case for our model. First, it was a new sport, but not brand new, so we had a history of how the sport and the industry developed.... View Details
Keywords: by Sean Silverthorne; Entertainment & Recreation
  • 05 Jun 2012
  • First Look

First Look: June 5

present day. It covers early entrepreneurial attempts to develop solar energy, the use of passive solar in architecture before World War II, and the subsequent growth of the modern photovoltaic industry. It explores the role of... View Details
Keywords: Sean Silverthorne
  • 14 Aug 2018
  • First Look

First Look at New Research and Ideas, August 14, 2018

https://www.hbs.edu/faculty/Pages/item.aspx?num=54794 Harvard Business School Case 518-047 Armarium: Luxury Fashion Brands for Rent Armarium, a two-sided online platform that offered consumers the opportunity to rent the most coveted,... View Details
Keywords: by Sean Silverthorne
  • 02 Aug 2011
  • First Look

First Look: August 2

manufacturer to a world leader in R&D, marketing, and design, with a brand more valuable than Pepsi, Nike, or American Express. Fewer still would have predicted the success of the path it has taken. For two decades now, Samsung has... View Details
Keywords: Sean Silverthorne
  • 24 Apr 2006
  • Research & Ideas

Managing Alignment as a Process

architecture around which the alignment process can be executed. Following are the eight alignment checkpoints for corporate, business units, and support units of a typical multi-business organization to hit during the annual planning... View Details
Keywords: by Robert S. Kaplan & David P. Norton; Apparel & Accessories; Fashion; Consumer Products; Retail
  • 22 May 2007
  • First Look

First Look: May 22, 2007

Structure Matrices and Design Rule Theory Authors:Matthew J. LaMantia, Yuanfang Cai, Alan David MacCormack, and John Rusnak Abstract Designers often seek modular architectures to better accommodate expected changes and to enable parallel... View Details
Keywords: Martha Lagace
  • 07 Oct 2008
  • First Look

First Look: October 7, 2008

overstretch ARK's organizational capacity and risk failing to maintain the highest quality of delivery? Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=309036 Allston: Brand vs. View Details
Keywords: Martha Lagace
  • 22 Sep 2009
  • First Look

First Look: September 22

architecture and processes that characterize effective teams, begins by detailing the steps involved in designing a team, from diagnosing the complexity, interdependence, and objectives of the task to harnessing the key resources teams... View Details
Keywords: Martha Lagace
  • 16 Apr 2013
  • First Look

First Look: April 16

series that also comprises cases A, B, and D, and collectively covers JLL's evolution between the years 1999 and 2012. Purchase this case: http://hbr.org/search/113116-PDF-ENG Harvard Business School Case 113-117 Jones Lang LaSalle (2012): Integrated Services and the... View Details
Keywords: Sean Silverthorne
  • 25 Nov 2008
  • First Look

First Look: November 25, 2008

asked to consider whether entry into web services by Amazon, which had established its brand in retail, represented a prudent move by the company. The case provides an opportunity to highlight the benefits of AWS's variable pricing for... View Details
Keywords: Martha Lagace
  • 18 Dec 2012
  • First Look

First Look: December 18

novel proposals. Download the paper: http://ssrn.com/abstract=2184791 IP Modularity: Profiting from Innovation by Aligning Product Architecture with Intellectual Property Authors:Henkel, Joachim, Carliss Y. Baldwin, and Willy C. Shih... View Details
Keywords: Carmen Nobel
  • 14 Jan 2014
  • First Look

First Look: January 14

Square' Strategy As he gets ready to release 2nd quarter 2012 results, Ron Johnson, the new CEO of department store J.C. Penney, is reconsidering the dramatic changes he initiated for the business model and brand image of his company. A... View Details
Keywords: Sean Silverthorne
  • 15 Jan 2013
  • First Look

First Look: January 15

Architecture of Transaction Networks: A Comparative Analysis of Hierarchy in Two Sectors Authors:Luo, Jianxi, Carliss Y. Baldwin, Daniel E. Whitney, and Christopher L. Magee Publication:Industrial and Corporate Change Abstract Many... View Details
Keywords: Sean Silverthorne

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