Brand - Publications - Faculty & Research

Innovation, a newsletter from HBS Publishing. “Barnes & Noble’s action indicates that within the publishing area, circumstances have changed, meaning that the power to capture value from a brand will increasingly shift from book... View Details

Keywords: Publishing Industries (except Internet); Information

20 Jul 2023
News

The Rising Value of Brand Valuation

26 Mar 2010
News

Forge ahead, and build your brand

15 Aug 2024
News

How AI Can Power Brand Management

09 Jul 2024
News

Non-Fungible Tokens (NFTs) and Brand Building

02 Mar 2009
News

Gender-Bending Brands an Easy Way to Increase Product Reach

02 Sep 2014
News

New Fashion Brand Honors Grandmother's Stylish Legacy

Keywords: Clothing and Clothing Accessories Stores; Retail Trade

20 Sep 2013
News

A Brand of Her Own: Estee Lauder: An Interview with Nancy Koehn

19 Feb 2010
News

Can the Tiger Woods brand be repaired?

24 Sep 2018
News

Why Bad “Plot Twists” Ruin Brand Stories

01 Dec 2014
News

Faculty Q&A: The New Brand Manager: You

Now that customers have more of a voice in the consumer-brand relationship, some brands have suffered loud criticism for recent business decisions. How can brands avoid that pitfall? I’m not sure consumer... View Details

Keywords: April White

18 May 2015
News

Advertisers Get Serious About Playing With Their Brands

16 Jan 2009
News

Obama inauguration rivals Super Bowl for some brands

24 May 2018
News

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The Evolution of Luxury Brand Porsche

Pricing Policies That Protect Your Brand

How Wayfair Built a Furniture Brand from Scratch

The perils of a tarnished brand

Brands under pressure to make a stand on racism

Jury out on how win might affect Patriots brand

Protecting against the Erosion of Brand Value