Filter Results:
(852)
Show Results For
- All HBS Web
(3,830)
- People (15)
- News (852)
- Research (2,115)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,495)
Show Results For
- All HBS Web
(3,830)
- People (15)
- News (852)
- Research (2,115)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,495)
Sort by
- 20 Jul 2023
- News
The Rising Value of Brand Valuation
- 29 Oct 2020
- News
How to Build a Digital Brand That Lasts
- 03 Feb 2015
- News
Jury out on how win might affect Patriots brand
- 02 Mar 2009
- News
Gender-Bending Brands an Easy Way to Increase Product Reach
- 02 Sep 2014
- News
New Fashion Brand Honors Grandmother's Stylish Legacy
- 20 Sep 2013
- News
A Brand of Her Own: Estee Lauder: An Interview with Nancy Koehn
- 19 Feb 2010
- News
Can the Tiger Woods brand be repaired?
- 24 Sep 2018
- News
Why Bad “Plot Twists” Ruin Brand Stories
- 26 Mar 2010
- News
Forge ahead, and build your brand
- 15 Aug 2024
- News
How AI Can Power Brand Management
- 09 Jul 2024
- News
Non-Fungible Tokens (NFTs) and Brand Building
- 19 Mar 2014
- News
A Brand Manager’s Guide to Losing Control
- 01 Dec 2014
- News
Faculty Q&A: The New Brand Manager: You
Now that customers have more of a voice in the consumer-brand relationship, some brands have suffered loud criticism for recent business decisions. How can brands avoid that pitfall? I’m not sure consumer... View Details
Keywords: April White
- 07 Mar 2019
- News
Smart Marketing Brings Rapid Growth to Latino Brands
accomplish that was to create their own distribution network. Therefore, we are able to control how the brand should look like, how the brand should be able to be established in the marketplace, and how that... View Details
- 07 Mar 2014
- News
A Brand Of Her Own: Estee Lauder
- 15 Dec 2010
- News
How to Build a Brand Like Corona
- 23 Jan 2020
- News
It has never been easier to launch a new brand
- 20 Sep 2021
- News
What Brands like Reebok Can Learn from Hollywood Reboots
- 13 May 2022
- News