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  • 27 Jun 2024
  • Research & Ideas

Gen AI Marketing: How Some 'Gibberish' Code Can Give Products an Edge

boundaries lie.” “Is a product getting ranked at the top because it genuinely has more desired features? Or is it just because I’m putting in some gibberish?” She says some of the urgency revolves around the fact that LLMs word their... View Details
Keywords: by Ben Rand; Technology
  • 30 Sep 2014
  • First Look

First Look: September 30

involved marketing tactic (Experiment 4). Further experiments explore boundary conditions and suggest that the benefit of cost transparency weakens as firms increase price relative to costs and when markups are made salient (Experiments... View Details
Keywords: Sean Silverthorne
  • 15 Apr 2017
  • News

Bringing Markets to Myanmar

sort of questions did they have? Brunell: Well first, there was a preliminary meeting with the head of the investment agency in Yangon. He told me his objective was to prepare a private sector development transition plan to accelerate and... View Details
Keywords: National Security and International Affairs; Government
  • 12 Apr 2016
  • First Look

April 12, 2016

abundance is allowing our species to develop, distribute, and profit from innovation in nearly every corner of civilization. Now key elements of the modern world such as the speed and connectedness of digital communication, the dynamic movement of capital, and the... View Details
Keywords: Sean Silverthorne
  • 20 Sep 2011
  • First Look

First Look: September 20

Publication:Journal of Consumer Psychology (forthcoming) Abstract In four studies in which consumers assembled IKEA boxes, folded origami, and built sets of Legos, we demonstrate and investigate boundary conditions for the IKEA effect-the... View Details
Keywords: Sean Silverthorne
  • 12 Feb 2008
  • First Look

First Look: February 12, 2007

primarily occurred for firms covered by financial analysts. Where Do Transactions Come From? Modularity, Transactions, and the Boundaries of Firms Author:Carliss Y. Baldwin Periodical:Industrial and Corporate Change 17 (February 2008):... View Details
Keywords: Martha Lagace
  • 23 Oct 2018
  • First Look

New Research and Ideas, October 23, 2018

By: Deller, Carolyn, and Tatiana Sandino Abstract—Using retail chain data, we study the effects of a tournament incentive plan based primarily on objective performance, but incorporating managerial discretion in the selection of winners.... View Details
Keywords: Dina Gerdeman
  • 24 Mar 2009
  • First Look

First Look: March 24, 2009

Using Excel 2007: A Step-by-Step Approach Harvard Business School Note 109-052 The objective of this note is to provide a set of easy, step-by-step guides for some analytical techniques that are useful in the analysis of cases discussed... View Details
Keywords: Martha Lagace
  • 13 Dec 2016
  • First Look

December 13, 2016

Conconi Abstract—In recent decades, advances in information and communication technology and falling trade barriers have led firms to retain within their boundaries and in their domestic economies only a subset of their production stages.... View Details
Keywords: Carmen Nobel
  • 06 Feb 2018
  • First Look

First Look at New Research and Ideas: February 6, 2018

diversity is seen to expand the range of views and ideas that teams can draw upon to innovate. Yet, case studies reveal that teaming across knowledge boundaries can be difficult in practice, and innovation is not always realized. Two... View Details
  • Web

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draw broader lessons. We often find that insights from private sector dealmaking inform public and not-for-profit sector negotiations and vice versa. The objective of this approach is to extract highly practical lessons from studying the... View Details
  • 14 Jan 2014
  • First Look

First Look: January 14

objectives in case method learning. One challenge for case method instructors is the assessment of students' class participation, particularly in large classes. This article offers a solution that mines the practices of peer-to-peer... View Details
Keywords: Sean Silverthorne
  • 13 Nov 2012
  • First Look

First Look: November 13

finds that academic commentary on the BSC often ignores its role in strategy execution. The paper discusses how the BSC can be used in public sector applications, as well as for companies that want to internalize environmental, social, and community View Details
Keywords: Sean Silverthorne
  • 04 Dec 2012
  • First Look

First Look: December 4

is best positioned to manage its own internal conflicts, often by pressing for deal terms that will overcome internal objections and by effectively "selling" the agreement to key constituencies. Far less frequently have analysts... View Details
Keywords: Carmen Nobel
  • 17 Apr 2012
  • First Look

First Look: April 17

develop the concept of interconnectedness as four conditions of an internal supply chain: a focus on system-rather than individual department-performance; routines within departments that are connected to current customers' needs; deliberate knowledge translation... View Details
Keywords: Carmen Nobel
  • 01 May 2007
  • First Look

First Look: May 1, 2007

possibility that the effects of FDI differ by sector. Second, we differentiate FDI based on objective qualitative industry characteristics including the average skill intensity and reliance on external capital. Third, we use a new dataset... View Details
Keywords: Sean Silverthorne
  • 16 Sep 2008
  • First Look

First Look: September 16, 2008

tendency towards negative recency when outcomes are experienced that disappears when the same outcomes are presented all at once. Experiment 2 examines a boundary condition where outcomes are presented sequentially in an automatic fashion... View Details
  • 10 Mar 2009
  • First Look

First Look: March 10, 2009

factors in the study of deceptive behavior. Download the paper: http://www.hbs.edu/research/pdf/09-096.pdf Modularity for Value Appropriation: Drawing the Boundaries of Intellectual Property Authors: Joachim Henkel and Carliss Baldwin... View Details
Keywords: Martha Lagace
  • 12 Apr 2010
  • Research & Ideas

One Report: Better Strategy through Integrated Reporting

going outside the company's boundaries to gather the necessary data. Different measurement methodologies will need to be used, including aggregating data from transactions (e.g., number of calls from whistleblowers), measurement of... View Details
Keywords: by Martha Lagace
  • 12 Feb 2019
  • First Look

New Research and Ideas, February 12, 2019

the current review integrates multiple streams of research relevant to brokerage and brokering—including those on structural holes, organizational innovation, boundary spanning, social and political skill, workplace gossip, third-party... View Details
Keywords: Dina Gerdeman