Bottling - Publications - Faculty & Research

March 2012
Article

A 2-phase Labeling and Choice Architecture Intervention to Improve Healthy Food and Beverage Choices

By: Anne Thorndike, Lilian Sonnenberg, Jason Riis, Susan Barraclough and Douglas E. Levy

Objectives: We assessed whether a 2-phase labeling and choice architecture intervention increased sales of healthy food and beverages in a large hospital cafeteria. Methods: Phase 1 was a 3-month color-coded labeling intervention (red="unhealthy" yellow="less healthy"... View Details

Keywords: Health; Sales; Change; Food and Beverage Industry

Citation

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Article

Isolating the Symbolic Implications of Employee Mobility: Price Increases after Hiring Winemakers from Prominent Wineries

By: Peter W. Roberts, Mukti Khaire and Christopher I. Rider

When a skilled employee moves from one organization to another, the effects on the hiring organization can be substantive (i.e., changes in actual outcomes) and symbolic (i.e., changes in expectations or valuations and therefore prices). We theorize that strong or even... View Details

Keywords: Employees; Organizations; Performance Expectations; Price; Competency and Skills; Quality; Management Analysis, Tools, and Techniques; Selection and Staffing; Valuation; Food and Beverage Industry

Citation

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05 May 2022
Research & Ideas

Why Companies Raise Their Prices: Because They Can

category, including private-label products. The data included unit sales and revenue by universal product code, or UPC, for each week and physical store. Products included everything from cereal, bottled water, paper towels, and... View Details

Keywords: by Rachel Layne

10 Jan 2024
Research & Ideas

Technology and COVID Upended Tipping Norms. Will Consumers Keep Paying?

the average price of a bottle is $15, you’ll think the wine should cost $15. "Many people don’t want to be perceived as under-tipping or be perceived as cheap." “We see those framing effects in practice when we go to checkout using apps... View Details

Keywords: by Anna Lamb, Harvard Gazette

19 Apr 2010
Research & Ideas

The History of Beauty

strove to create a brand that symbolized style and elegance, he got his first order by smashing a bottle of his perfume on the floor of a prominent Parisian department store, in a successful gambit to get customers to smell it. He created... View Details

Keywords: by Sean Silverthorne; Beauty & Cosmetics

27 Feb 2019
Research & Ideas

The Hidden Cost of a Product Recall

manufacturing processes and stem reputational damage. In one of the costliest recalls in history, Johnson & Johnson spent more than $100 million in 1982 (more than $260 million in today’s dollars) to recall 31 million bottles of... View Details

Keywords: by Danielle Kost; Manufacturing; Consumer Products; Auto; Medical Devices & Supplies

04 Feb 2002
Research & Ideas

How a Juicy Brand Came Back to Life

City in the late 1970s. At the time, there was no shortage of upstart brands competing for the dollars of young, health-conscious New Yorkers, but Snapple stood out from the rest by virtue of an endearing artlessness. The labels on its View Details

Keywords: by John Deighton; Food & Beverage

02 Aug 2022
Research & Ideas

6 Strategies for Building Socially Responsible—and Profitable—Companies

A dozen years ago, Harvard Business School Professor George Serafeim wondered why some companies operated with an eye toward the greater good, while most did not. Back then, he always got the same response: Corporate leaders thought social and environmental practices... View Details

Keywords: by Lane Lambert

24 Jul 2017
Research & Ideas

People Have an Irrational Need to Complete 'Sets' of Things

hold six. No matter that your favorite craft beer store permits you buy bottles one at a time. Chances are you’d still buy six, just to fill all six spaces in the box. “People really don’t like to leave things incomplete,” says Kate... View Details

Keywords: by Carmen Nobel

18 Jun 2018
Research & Ideas

Warning: Scary Warning Labels Work!

Marketers can make a bottle of sugar water look like golden elixir. Can health advocates sour the taste for consumers? (SteveDF) San Francisco is in a three-year battle with the American Beverage Industry over whether soda companies can... View Details

Keywords: by Dina Gerdeman; Advertising; Public Relations

10 Sep 2012
HBS Case

HBS Cases: Branding Yoga

larger audience," Deshpandé says. Creating Value "Branding Yoga" is one of five branding cases Deshpandé uses in his classes to explore how companies create brands that are differentiated and worthy of a price premium. In addition to yoga, he cites the... View Details

Keywords: by Kim Girard; Entertainment & Recreation

22 May 2017
Lessons from the Classroom

A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders

bottle of Veuve Clicquot Rose Champagne, courtesy of Kay.) The winning teams distinguished themselves, Brown explained, not only by considering the aesthetic tastes and aspirations of their customer base, but also by coming up with truly... View Details

Keywords: by Carmen Nobel; Beauty & Cosmetics; Apparel & Accessories; Auto; Tourism

15 Dec 2003
Research & Ideas

The New Global Business Manager

environment to drive innovation." Out of that commitment came SK-II, a skin care product that sells for about $120 a bottle and has moved them into a whole new range. Now this prestige line is being rolled out globally. So the... View Details

Keywords: by Cynthia Churchwell

15 Oct 2007
Research & Ideas

Businesses Beware: The World Is Not Flat

indigenizing inputs and modernizing bottling operations, and upgraded logistics and distribution, especially rurally. And the official boundaries between the U.S. and international organizations have been restored-recognizing the fact... View Details

Keywords: by Martha Lagace

30 Apr 2001
Research & Ideas

Big Companies, Big Opportunities—Big Questions

marketplace," de Brito said. For example, his company tried to sell the standard 600-milliliter bottle it sold in Brazil rather than the one-liter bottle that was standard in Argentina. Market research... View Details

Keywords: by Julie Jette

07 Dec 1999
Research & Ideas

Henry Heinz and Brand Creation in the Late Nineteenth Century

to be made to appreciate the intangible aspects of a good—the associations and expectations that they attached to it. Heinz knew from selling bottled horseradish that men and women would not buy a completely new product, especially a good... View Details

Keywords: by Nancy F. Koehn

17 Jun 2013
Research & Ideas

Advertising Symbiosis: The Key to Viral Videos

It probably won't shock you that the most popular YouTube video in the past month was "Gentleman," the latest hit from South Korean rapper PSY, whose "Gangnam Style" is the most-watched video of all time. More surprising: among the other most-watched videos was an... View Details

Keywords: by Carmen Nobel; Advertising

23 Sep 2013
Research & Ideas

Status: When and Why It Matters

today. Looking at grand cru-classified wines of the vintages from 1991 to 2008, Malter found that the wines from the first class earned three times as much as wines from the second class, holding constant the quality of the focal bottle... View Details

Keywords: by Dina Gerdeman

13 May 2008
First Look

First Look: May 13, 2008

Sponsor of the 2008 Olympic Games in Beijing and the Official dairy supplier of the games, it is betting that the brand can go further beyond China. Will the day that tykes from Topeka have a bottle of Yili milk in their hands be coming... View Details

Keywords: Martha Lagace

28 Apr 2009
First Look

First Look: April 28, 2009

funds in reserve in the event that the FDA requests further data. Purchase this case: http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=709002 VOSS Artesian Water from Norway Harvard Business School Case 509-040 VOSS is a Norwegian View Details