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  • August 2018 (Revised April 2019)
  • Case

Chateau Winery (A): Unsupervised Learning

By: Srikant M. Datar and Caitlin N. Bowler
This case follows Bill Booth, marketing manager of a regional wine distributor, as he applies unsupervised learning on data about his customers’ purchases to better understand their preferences. Specifically, he uses the K-means clustering technique to identify groups... View Details
Keywords: Clustering; Data Science; Analytics and Data Science; Customers; Marketing; Analysis
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  • September 2013
  • Exercise

An Exercise in Designing a Travel Coffee Mug

By: Elie Ofek and Michael Norris
In recent years design has emerged as a critical factor in the success of many new products. This case exercise provides a hands-on way to experience the design process and offers a structured approach for incorporating key considerations that can aid in effective... View Details
Keywords: New Product Development; Innovation; Market Research; Competitive Positioning; Design; Product Development; Consumer Products Industry
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  • 2008
  • Simulation

Everest Leadership and Team Simulation

By: Michael A. Roberto and Amy C. Edmondson
This item is currently not available for purchase on this site. To order, please contact Customer Service - (800) 545-7685 or (617) 783-7600. **REVISED AUGUST 2009!** This web-based simulation uses the dramatic context of a Mount Everest expedition to reinforce student... View Details
Keywords: Cooperation; Decision Choices and Conditions; Groups and Teams; Knowledge Sharing; Leadership
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  • January 2008 (Revised December 2011)
  • Case

Inner Mongolia Yili Group: China's Pioneering Dairy Brand

By: Regina M. Abrami, William C. Kirby, F. Warren McFarlan and Tracy Yuen Manty
Setting up the goal to become one of the top 20 enterprises in the world dairy industry by 2010, the Inner Mongolia Yili Group had ambitious plans. As one of China's biggest national dairy companies, its main challenge was competing as a local company against... View Details
Keywords: Global Strategy; Globalized Markets and Industries; Growth and Development Strategy; Brands and Branding; Competition; Agriculture and Agribusiness Industry; China
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  • 19 Apr 2011
  • First Look

First Look: April 19

  PublicationsWhat to Ask the Person in the Mirror: The Seven Tests of Highly Effective Leaders Authors:Robert Steven Kaplan Publication:Harvard Business Publishing, forthcoming Abstract Successful leaders know that leadership is less often about having all the... View Details
Keywords: Sean Silverthorne
  • March 2012
  • Article

A 2-phase Labeling and Choice Architecture Intervention to Improve Healthy Food and Beverage Choices

By: Anne Thorndike, Lilian Sonnenberg, Jason Riis, Susan Barraclough and Douglas E. Levy
Objectives: We assessed whether a 2-phase labeling and choice architecture intervention increased sales of healthy food and beverages in a large hospital cafeteria. Methods: Phase 1 was a 3-month color-coded labeling intervention (red="unhealthy" yellow="less healthy"... View Details
Keywords: Health; Sales; Change; Food and Beverage Industry
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  • Article

Isolating the Symbolic Implications of Employee Mobility: Price Increases after Hiring Winemakers from Prominent Wineries

By: Peter W. Roberts, Mukti Khaire and Christopher I. Rider
When a skilled employee moves from one organization to another, the effects on the hiring organization can be substantive (i.e., changes in actual outcomes) and symbolic (i.e., changes in expectations or valuations and therefore prices). We theorize that strong or even... View Details
Keywords: Employees; Organizations; Performance Expectations; Price; Competency and Skills; Quality; Management Analysis, Tools, and Techniques; Selection and Staffing; Valuation; Food and Beverage Industry
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    John A. Quelch

    John A. Quelch is Executive Vice Chancellor and Distinguished Professor of Social Science at Duke Kunshan University. He is also John DeButts Professor at Duke University's Fuqua School of Business.  Between 2017 and 2023 he was the Leonard M. Miller University... View Details

    Keywords: advertising; broadcasting; consumer products; e-commerce industry; fashion; fast food; federal government; financial services; food; food processing; health care; high technology; marketing industry; media
    • Web

    Great American Business Leaders of the 20th Century - Leadership

    Communications, 1969–Present Peter B. Lewis The Progressive Corporation, 1965–2000 Reginald F. Lewis TLC Group, 1983–1993 Edmund D. Libbey Owens Bottle Company, 1903–1925 Louis K. Liggett United Drug Company, 1904–1943 Eli Lilly II Eli... View Details
    • Web

    FAQs - Alumni

    that finalized menus may be impacted by supply chain disruptions and product availability. Water stations in high traffic break areas on the Schwartz Common will replace bottled water. Eliminate check-in packets by providing on demand... View Details
    • 01 Sep 2023
    • News

    Returning to the Roots

    company’s wines (which range from $18 for a bottle of Ardèche Chardonnay to $350 for a bottle of Corton-Charlemagne) accessible to a new generation of consumers. “It’s an issue that’s common to the business... View Details
    Keywords: Julia Hanna; wine; entrepreneurship; family business; innovation; climate change; Beverage and Tobacco Product Manufacturing; Manufacturing
    • Web

    Founders & Investors - Entrepreneurship

    Technologies MBA 2005 Zameer Kassam Zameer Kassam Fine Jewelry LLC MBA 2007 Julia Kastner Eva & Paul Denim MBA 2012 Sarah Kauss S'well bottle MBA 2003 John F. Keane, Sr. Keane MBA 1954 Michael Keating Scoot Networks MBA 2007 Peter B.... View Details
    • 05 May 2022
    • Research & Ideas

    Why Companies Raise Their Prices: Because They Can

    category, including private-label products. The data included unit sales and revenue by universal product code, or UPC, for each week and physical store. Products included everything from cereal, bottled water, paper towels, and... View Details
    Keywords: by Rachel Layne
    • 01 Dec 2023
    • News

    3-Minute Briefing: Nathaniel Fick (MBA/MPA 2008)

    As a Marine, I led some of the first units in Afghanistan and Iraq. What I loved about that experience was the intersection of a mission with building and leading teams. I came to HBS to develop the tools around that work, but in a very different context. On the... View Details
    Keywords: Julia Hanna
    • 10 Jan 2024
    • Research & Ideas

    Technology and COVID Upended Tipping Norms. Will Consumers Keep Paying?

    the average price of a bottle is $15, you’ll think the wine should cost $15. "Many people don’t want to be perceived as under-tipping or be perceived as cheap." “We see those framing effects in practice when we go to checkout using apps... View Details
    Keywords: by Anna Lamb, Harvard Gazette
    • 19 Apr 2010
    • Research & Ideas

    The History of Beauty

    strove to create a brand that symbolized style and elegance, he got his first order by smashing a bottle of his perfume on the floor of a prominent Parisian department store, in a successful gambit to get customers to smell it. He created... View Details
    Keywords: by Sean Silverthorne; Beauty & Cosmetics
    • 27 Feb 2019
    • Research & Ideas

    The Hidden Cost of a Product Recall

    manufacturing processes and stem reputational damage. In one of the costliest recalls in history, Johnson & Johnson spent more than $100 million in 1982 (more than $260 million in today’s dollars) to recall 31 million bottles of... View Details
    Keywords: by Danielle Kost; Manufacturing; Consumer Products; Auto; Medical Devices & Supplies
    • 15 Dec 2023
    • News

    Exploring Business Opportunities in Africa; Alumni Grapple with Plastic Waste Problem

    Clubs News Clubs News Webinar illuminates broad array of business opportunities across Africa On December 5th, the HBS African-American Alumni Association (HBSAAA) hosted ‘Doing Business in Africa: From Opportunity to Action’, a webinar panel of HBS alumni who shared... View Details
    Keywords: Margie Kelley
    • Portrait Project

    Jada Haynes

    “If you deliver them now, they will wear coke bottle glasses and likely not attend Harvard,” the doctor bleakly warned. After enduring several miscarriages, my mother’s long-awaited blessing was threatened by premature contractions.... View Details
    • 12 Oct 2022
    • Blog Post

    11 Stories from HBS PRIDE for National Coming Out Day

    attached to my best friend but couldn’t articulate physical and romantic attraction towards him. I was scared of facing myself so I bottled all these thoughts deep down. In 2019, when he started dating his now wife, it felt wrong. I... View Details