Boeing - Publications - Faculty & Research

20 Mar 2019
News

Boeing Brings 100 Years Of History To Its Fight To Restore Its Reputation

September 1999 (Revised December 2000)
Case

Boeing Company's Accounting for Executive Stock Compensation, The

By: Paul M. Healy and Jacob Cohen

Executive stock options are experiencing increased use and the Financial Accounting Standards Board is proposing changes in accounting in the United States. View Details

Keywords: Executive Compensation; Stock Options; Financial Reporting; United States

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October 2019
Supplement

Airbus vs. Boeing (K): New Partnerships (2018)

By: Ramon Casadesus-Masanell and Karen Elterman

This case describes Airbus’ partnership with the Montreal-based aircraft manufacturer Bombardier beginning in 2017. The two companies partnered on the C Series of aircraft (later named the A220 Family), which consisted of small aircraft with 100–150 seats. The case... View Details

Keywords: Product Development; Air Transportation; Projects; Competition; Partners and Partnerships; Joint Ventures; Manufacturing Industry; Air Transportation Industry; United States; Europe; Canada; Brazil

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October 2019
Supplement

Airbus vs. Boeing (L): Discontinuing the A380 (February 2019)

By: Ramon Casadesus-Masanell and Karen Elterman

This case describes Airbus’ February 2019 announcement that it was ending production of the A380, with the last delivery scheduled for 2021. The announcement followed an order cancellation by Emirates, a major customer of the A380. The A380 had faced significant... View Details

Keywords: Product Development; Air Transportation; Projects; Competition; Air Transportation Industry; Manufacturing Industry; United States; Europe

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September 2006 (Revised February 2010)
Supplement

Airbus vs. Boeing (C): Developments from 1996 to 1999

By: Ramon Casadesus-Masanell, Erich Alexander Voigt and Jordan Mitchell

Keywords: Business Model; Air Transportation Industry

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24 Jun 2009
News

Boeing 787's design glitch comes as no surprise

March 2022
Case

Boeing Commercial Airplanes: Industry Leadership Lost (Four Key Decisions)

By: Richard L. Nolan and Robert D Austin

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April 2001
Teaching Note

Boeing Company's Accounting for Executive Stock Compensation, The

By: Paul M. Healy

Teaching Note for (9-100-031). View Details

Keywords: United States

Citation

May 1988 (Revised November 1990)
Supplement

Airbus vs. Boeing (C): Steps Toward Dispute Resolution

By: Malcolm S. Salter

Presents partial resolution of problem. Cites points still to be resolved in trade dispute between U.S. aircraft manufacturers and Airbus Industrie. To be used as a handout after discussion of the case. View Details

Keywords: Trade; Problems and Challenges; Conflict and Resolution; Aerospace Industry; United States

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24 Jun 2013
News

Boeing Boss Pilots a Path to the Future

Keywords: Air Transportation; Transportation

August 2023
Supplement

Airbus vs. Boeing (O): Aiming towards Carbon-Free Flying (June 2023)

By: Ramon Casadesus-Masanell and Jordan Mitchell

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June 1988
Supplement

Boeing 767: PTQ (""Put Together Quick""), Moods in Flight, Video

By: David A. Garvin

Keywords: Air Transportation; Air Transportation Industry

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02 Dec 2019
What Do You Think?

How Does a Company like Boeing Respond to Intense Competitive Pressure?

Andreas Haas How Does an Organization Like Boeing Coordinate Work Under Intense Competitive Pressure? Our case study on Boeing this month unfolded in real time, leading up to a second critical glitch on one... View Details

Keywords: by James Heskett; Air Transportation

October 2019
Supplement

Airbus vs. Boeing (I): Airbus Introduces the A350 (2015)

By: Ramon Casadesus-Masanell and Karen Elterman

This case describes the introduction of Airbus’ A350XWB (Xtra Wide Body) in 2015. It also describes Airbus and Boeing’s current endeavors in 2015, including Airbus’ development of the A330neo (new engine option) , Boeing’s work on the 737 MAX, and Boeing’s announcement... View Details

Keywords: Product Development; Air Transportation; Projects; Competition; Manufacturing Industry; Air Transportation Industry; United States; Europe

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