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- 02 Apr 2001
- Research & Ideas
Not All M&As Are Alike—and That Matters
however. The thousands of deals that academics, consultants, and businesspeople lump together as mergers and acquisitions actually represent very different strategic activities. Acquisitions occur for five reasons: to deal with... View Details
Keywords: by Joseph L. Bower
- March 2012
- Article
The New Science of Viral Ads
By: Thales Teixeira
It's the holy grail of digital marketing: the viral ad, a pitch that large numbers of viewers decide to share with family and friends. Several techniques derived from new technology can help advertisers attain this. In our research, two colleagues and I use... View Details
Keywords: Digital Marketing; Information Technology; Research; System; Marketing; Emotions; Television Entertainment
Teixeira, Thales. "The New Science of Viral Ads." Harvard Business Review 90, no. 3 (March 2012): 25–27.
- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
of five characteristics. First, nerves of steel are critical: Any manager who executes a blockbuster strategy will have to be willing to make big moves that, if they don't work out as planned, could really... View Details
- Article
Creating High-Impact Coalitions: CEOs Can Lead the Charge on Society’s Biggest Problems
By: Rosabeth M. Kanter and Tuna Cem Hayirli
Traditionally, responses to crises and societal problems—the COVID-19 pandemic, natural disasters, racial inequities—are considered the responsibility of the public sector and NGOs. But addressing the world’s most critical problems requires leadership, resources, and... View Details
Keywords: Coalition; Change; Problem Solving; Organization; Boundaries; Evolution; Mission; Moral Leadership; Balance; "Solutions Approach; Society; Problems and Challenges; Organizations; Mission and Purpose; Leading Change; Trust
Kanter, Rosabeth M., and Tuna Cem Hayirli. "Creating High-Impact Coalitions: CEOs Can Lead the Charge on Society’s Biggest Problems." Harvard Business Review 100, no. 2 (March–April 2022).
- 16 Dec 2011
- Research & Ideas
Reintroducing Intellectual Ambition to the Study of Business History
historians to move beyond incremental additions to the literature and instead return to tackling big subjects with major importance to the future of business. "Rehashing past controversies is not a sign of a vibrant discipline, but... View Details
Keywords: by Geoffrey Jones & Walter Friedman
- 25 Mar 2021
- Research & Ideas
Steer Clear of the Blind Spots That Derail Experiments
experiments for second-year MBA students and in his 2020 book, The Power of Experiments: Decision-Making in a Data-Driven World, co-written with Max H. Bazerman, the Jesse Isidor Straus Professor of Business Administration at HBS. Five... View Details
Keywords: by Danielle Kost
- 25 Oct 2017
- Research & Ideas
Will Machine Learning Make You a Better Manager?
data programmers on staff and everyone else.” Where we are going next? The next step in sentiment analysis, says Teodorescu, is into consumer products. “In the next five years, this will be available in your Fidelity account,” Teodorescu... View Details
- 22 Aug 2006
- First Look
First Look: August 22, 2006
Working PapersCartels and Competition: Neither Markets nor Hierarchies Author:Jeffrey Fear Abstract This article provides an overview on the rise and fall of cartels since the late 19th century when the modern cartel movement properly arrived with the rise of View Details
Keywords: Martha Lagace
- 26 Feb 2018
- Research & Ideas
The Airbnb Effect: Cheaper Rooms for Travelers, Less Revenue for Hotels
traditionally earned their biggest margins when rooms were scarce and customers were forced to pay higher rates—such as in Midtown Manhattan on New Year's Eve. And it's good news for travelers who don't have to pay through the roof to get a roof over their heads during... View Details
- October 2008
- Article
Evaluating the CEO
By: Stephen P. Kaufman
This article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. After Kaufman became a CEO, he was struck by how perfunctory the board was in its... View Details
Keywords: Decision Choices and Conditions; Governing and Advisory Boards; Leadership; Managerial Roles; Performance Evaluation; Motivation and Incentives
Kaufman, Stephen P. "Evaluating the CEO." First Person. Harvard Business Review 86, no. 10 (October 2008).
- 18 Apr 2005
- Research & Ideas
Tips to Reinvent the Department Store
these stores are all the same. At Bloomingdale's, Chadwick said, "we have spent the last five years rebranding ourselves and separating ourselves from what we call the department store, because we thought that we were going down the... View Details
- October 2015
- Article
Global Teams That Work
By: Tsedal Neeley
Many companies today rely on employees around the world, leveraging their diversity and local expertise to gain a competitive edge. However, geographically dispersed teams face a big challenge: physical separation and cultural differences can create social distance, or... View Details
Keywords: Globalized Firms and Management; Groups and Teams; Performance; Cross-Cultural and Cross-Border Issues
Neeley, Tsedal. "Global Teams That Work." Harvard Business Review 93, no. 10 (October 2015): 74–81.
- 17 Mar 2015
- Research & Ideas
Where Did My Shopping Mall Go?
going to make the food space more vulnerable in the next five years. There is going to be enormous change, both because of the way people eat and because new models are starting to come into the equation that will erode the... View Details
- 18 Jun 2001
- Research & Ideas
When In-House Research Isn’t Enough
application of that work to the company's own products." Now a provider to multiple vendors, Big Blue has become eager to be part of the solution to a problem rather than determined to be the only solution. Long a leading... View Details
Keywords: by Jim Aisner
- 16 Jul 2001
- Research & Ideas
How to Compete Like a Judo Strategist
Several best practices, as explained by past and current masters of judo strategy, can help you reach the top of your game. While there are no substitutes for mastering the concepts of judo strategy and carefully studying your industry and your competition, keeping... View Details
Keywords: by David B. Yoffie & Mary Kwak
- 08 Jul 2024
- Research & Ideas
The Critical Computer Science Principles Every Strategic Leader Needs to Know
do in recognizing and then communicating the user’s commands. Understanding the various levels can help managers focus on the big concepts without getting mired in minutiae. Technology systems consist of View Details
- 17 Jun 2014
- First Look
First Look: June 17
paper discusses five trends in technology-enabled transportation innovation: connected vehicles; connected roads; big data analytics in air transportation; Intelligent Transportation Systems; and innovation... View Details
Keywords: Sean Silverthorne
- 22 Aug 2005
- Research & Ideas
Balancing the Future Against Today’s Needs
"we built a new team to develop and grow the midmarket because I knew the existing team would want to continue to pursue the big deals" even if they were charged with going after smaller ones as well. He's taking a similar... View Details
Keywords: by Paul Michelman
- November 2012
- Article
Does Management Really Work?
By: Nicholas Bloom, Raffaella Sadun and John Van Reenen
HBR's 90th anniversary is a sensible time to revisit a basic question: Are organizations more likely to succeed if they adopt good management practices? The answer may seem obvious to most HBR readers, but these three economists cast their net much wider than that. In... View Details
Keywords: Best Practices; Consulting Firms; Corporations; Cost Control; Employee Training; Executive Ability (Management); Executives—training Of; Hospitals—administration; Industrial Management—research; Productivity Incentives; School Management Teams; Work Environment; Management; Research
Bloom, Nicholas, Raffaella Sadun, and John Van Reenen. "Does Management Really Work?" Harvard Business Review 90, no. 11 (November 2012).
- 07 Oct 2014
- First Look
First Look: October 7
marketplaces. Rothman had five food delivery startup options to choose from, a philosophy on how to analyze marketplace businesses, and a few weeks to make his first ever investment as a Partner at Greylock. Purchase this case:... View Details
Keywords: Sean Silverthorne