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  • February 1992 (Revised December 1994)
  • Case

Birds Eye and the U.K. Frozen Food Industry (A)

By: David J. Collis
Describes the forty-year evolution of the U.K. frozen food industry, and traces the emergence, dominance, and the decline of Birds Eye. Its success is as a vertically integrated producer, distributor, and marketer of frozen foods that pioneers the industry in the U.K.... View Details
Keywords: Business Growth and Maturation; Industry Growth; Vertical Integration; Food and Beverage Industry; United Kingdom
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Collis, David J. "Birds Eye and the U.K. Frozen Food Industry (A)." Harvard Business School Case 792-074, February 1992. (Revised December 1994.)
  • January 2004 (Revised March 2005)
  • Case

Valuation Ratios in the Restaurant Industry

By: Paul M. Healy and Krishna G. Palepu
Examines factors underlying differences in valuation multiples (price-earnings and price-to-book) across four firms in the restaurant industry. View Details
Keywords: Business Earnings; Valuation; Mathematical Methods; Food and Beverage Industry
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Healy, Paul M., and Krishna G. Palepu. "Valuation Ratios in the Restaurant Industry." Harvard Business School Case 104-066, January 2004. (Revised March 2005.)
  • August 1987 (Revised June 1992)
  • Case

Adolph Coors in the Brewing Industry

Describes a company that had traditionally followed a strategy quite distinct from its major competitors', its eventual decision to imitate them, and its subsequent performance. View Details
Keywords: Competitive Strategy; Performance; Food and Beverage Industry
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Ghemawat, Pankaj. "Adolph Coors in the Brewing Industry." Harvard Business School Case 388-014, August 1987. (Revised June 1992.)
  • December 2010 (Revised April 2013)
  • Case

Kepak and the Future of the Irish Beef Industry

By: David E. Bell, Damien P. McLoughlin and Mary Shelman
As Ireland's third largest beef processor, Kepak faces new opportunities as well as significant challenges from the collapse of the "Celtic Tiger." The government has identified food and agriculture as one way the country could significantly grow exports. However, the... View Details
Keywords: Animal-Based Agribusiness; Economic Sectors; Policy; Growth and Development Strategy; Marketing; Competition; Cooperation; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Republic of Ireland
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Bell, David E., Damien P. McLoughlin, and Mary Shelman. "Kepak and the Future of the Irish Beef Industry." Harvard Business School Case 511-070, December 2010. (Revised April 2013.)
  • February 2005
  • Teaching Note

Valuation Ratios in the Restaurant Industry (TN)

By: Paul M. Healy
Teaching Note to (9-104-066). View Details
Keywords: Food and Beverage Industry
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Healy, Paul M. "Valuation Ratios in the Restaurant Industry (TN)." Harvard Business School Teaching Note 105-056, February 2005.
  • December 1994 (Revised March 1996)
  • Case

Ciba Consumer Pharmaceuticals' Acutrim: Challenges and Opportunities in Today's Diet Industry

By: Nancy F. Koehn and Rebecca Voorheis
Since its introduction in 1983, Acutrim has been a major player in the U.S. appetite suppressant market and in the broader diet industry. This case focuses on the strategic, regulatory, marketing, and financial challenges this product and the rapidly changing diet... View Details
Keywords: Product Marketing; Market Design; Industry Structures; Public Ownership; Problems and Challenges; Opportunities; Food and Beverage Industry; Food and Beverage Industry; United States
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Koehn, Nancy F., and Rebecca Voorheis. "Ciba Consumer Pharmaceuticals' Acutrim: Challenges and Opportunities in Today's Diet Industry." Harvard Business School Case 795-043, December 1994. (Revised March 1996.)
  • June 2015
  • Case

The Coca-Cola Company's Case for Creative Transformation

By: Thales S. Teixeira and Elizabeth Anne Watkins
In 2013, the Coca-Cola Company was awarded Creative Marketer of the Year by the Cannes Lions Festival (known as the "Oscar of Advertising") for the first time ever in history and nearly 50 years after the Festival's inception. Just one year before that, Jonathan... View Details
Keywords: Attention Economics; Creating Connections; Digital Marketing; Marketing Innovations; Social Networks; Advertising Content; Networked Brand; Beverage Industry; Coca-Cola; Digital Innovation; Digital Transition; Marketing; Marketing Communications; Innovation Strategy; Social and Collaborative Networks; Advertising; Creativity; Consumer Products Industry
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Teixeira, Thales S., and Elizabeth Anne Watkins. "The Coca-Cola Company's Case for Creative Transformation." Harvard Business School Multimedia/Video Case 815-714, June 2015.
  • June 1991 (Revised April 2005)
  • Teaching Note

IBP and the U.S. Meat Industry (TN)

By: David J. Collis
Teaching Note for (9-391-006). View Details
Keywords: Food and Beverage Industry; United States
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Collis, David J. "IBP and the U.S. Meat Industry (TN)." Harvard Business School Teaching Note 391-268, June 1991. (Revised April 2005.)
  • 16 Jul 2020
  • Research & Ideas

Restaurant Revolution: How the Industry Is Fighting to Stay Alive

association as well as the food and beverage brands that supply them. We’ve invested in the industry and served as corporate board members and leaders of industry coalitions,... View Details
Keywords: by Michael S. Kaufman, Lena G. Goldberg, and Jill Avery; Food & Beverage
  • November 1987
  • Background Note

Note on Advertising Effectiveness in the Beer Industry

By: Malcolm S. Salter
Keywords: Advertising Campaigns; Performance Effectiveness; Food and Beverage Industry
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Salter, Malcolm S. "Note on Advertising Effectiveness in the Beer Industry." Harvard Business School Background Note 382-096, November 1987.
  • September 2019 (Revised May 2020)
  • Supplement

Keroche (D): Transforming the Core Business

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case describes Keroche co-founder Tabitha Karanja’s decision to exit the wine business following the Kenyan government’s 2007 increase in excise taxes on wine. In August 2007, Keroche introduced the vodka drink Viena Ice as a replacement for its fortified wines,... View Details
Keywords: Keroche; Alcohol; Alcoholic Beverages; Alcoholic Drinks; Beverages; Drinks; Wine Industry; Wine; Fortified Wine; Viena; Viena Ice; Beer; Beer Market; Premium Beer; Manufacturing; Summit Lager; Business Ventures; Business Exit or Shutdown; Business Growth and Maturation; Business Startups; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Safety; Social Issues; Poverty; Strategy; Competition; Manufacturing Industry; Manufacturing Industry; Kenya; Nairobi; Africa
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Casadesus-Masanell, Ramon, and Pippa Tubman Armerding. "Keroche (D): Transforming the Core Business." Harvard Business School Supplement 720-393, September 2019. (Revised May 2020.)
  • June 2013
  • Supplement

Jamba Juice (B)

By: J. Bruce Harreld and Christian Karega
James White, the new CEO of Jamba Juice, has successfully averted bankruptcy and must now decide the future path for Jamba Juice, the leader in the smoothie and fresh bar industry. This two-part case presents the various strategic options White is considering. It then... View Details
Keywords: Beverage Industry; Turnarounds; Strategic Change; Strategy Execution; Turnaround; Consumer Marketing; Franchising; Food Retail Franchising; Strategy; Leadership; Food and Beverage Industry; United States
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Harreld, J. Bruce, and Christian Karega. "Jamba Juice (B)." Harvard Business School Supplement 713-537, June 2013.
  • May 2007
  • Case

Free the Grapes--Direct-to-Consumer Shipping in the Wine Industry

By: Felix Oberholzer-Gee, Dennis A. Yao, Patricia Wu and Libby Cantrill
While wine tourism in the United States was booming, the majority of consumers who tasted a Cabernet Sauvignon in one of Napa Valley's tasting rooms were not permitted to ship the wine directly to their home. In 2002, direct-to-consumer shipping was either banned or... View Details
Keywords: Business Conglomerates; Governing Rules, Regulations, and Reforms; Lawsuits and Litigation; Agreements and Arrangements; Business and Government Relations; Corporate Strategy; Food and Beverage Industry; United States
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Oberholzer-Gee, Felix, Dennis A. Yao, Patricia Wu, and Libby Cantrill. "Free the Grapes--Direct-to-Consumer Shipping in the Wine Industry." Harvard Business School Case 707-472, May 2007.
  • October 1988
  • Case

Beef Industry Council: ""Beef--Real Food for Real People"" Campaign

By: Stephen A. Greyser
Keywords: Advertising Campaigns; Animal-Based Agribusiness; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry
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Greyser, Stephen A. Beef Industry Council: ""Beef--Real Food for Real People"" Campaign. Harvard Business School Case 589-059, October 1988.
  • February 1992 (Revised January 1996)
  • Supplement

Birds Eye and the U.K. Frozen Food Industry (B)

By: David J. Collis
Describes the change in strategy Birds Eye adopted in the 1980s in the face of declining profitability and eroding market share. Updates the (A) case. View Details
Keywords: Stock Shares; Adoption; Business Strategy; Corporate Strategy; Vertical Integration; Food and Beverage Industry; United Kingdom
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Collis, David J. "Birds Eye and the U.K. Frozen Food Industry (B)." Harvard Business School Supplement 792-078, February 1992. (Revised January 1996.)
  • 24 Sep 2019
  • Working Paper Summaries

The Impact of Regulation on Strategic Positioning: Self-Regulation in the RTE Cereal Industry

Keywords: by Young Hou and Dennis Yao; Food & Beverage
  • May 1979
  • Article

US National Dietary Goals: Food Industry Threat or Opportunity?

By: James E. Austin and J. A. Quelch
Keywords: Food; Goals and Objectives; Opportunities; Food and Beverage Industry
Citation
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Austin, James E., and J. A. Quelch. "US National Dietary Goals: Food Industry Threat or Opportunity?" Food Policy (May 1979).
  • February 1995 (Revised January 1996)
  • Teaching Note

Birds Eye and the U.K. Frozen Food Industry (A) TN

By: David J. Collis
Teaching Note for (9-792-074). View Details
Keywords: Food and Beverage Industry; United Kingdom
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Collis, David J. "Birds Eye and the U.K. Frozen Food Industry (A) TN." Harvard Business School Teaching Note 795-109, February 1995. (Revised January 1996.)
  • September 2019 (Revised May 2020)
  • Supplement

Keroche (F): Future Growth Plans

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case describes Keroche co-founder Tabitha Karanja’s 2012 decision to invest in additional production capacity. In November 2012, with a loan from Barclay’s bank, Keroche began constructing a new state-of-the-art beer brewery using German technology. The new plant,... View Details
Keywords: Keroche; Alcohol; Aloholic Beverages; Beer; Production Capacity; Growth; Business Ventures; Business Exit or Shutdown; Business Growth and Maturation; Business Startups; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Safety; Social Issues; Poverty; Strategy; Competition; Entrepreneurship; Manufacturing Industry; Manufacturing Industry; Kenya; Nairobi; Africa
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Casadesus-Masanell, Ramon, and Pippa Tubman Armerding. "Keroche (F): Future Growth Plans." Harvard Business School Supplement 720-395, September 2019. (Revised May 2020.)
  • January 1992
  • Teaching Note

Coca-Cola versus Pepsi Cola and the Soft Drink Industry TN

By: Francis Aguilar
Teaching Note for (9-391-179). View Details
Keywords: Food and Beverage Industry
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Aguilar, Francis. "Coca-Cola versus Pepsi Cola and the Soft Drink Industry TN." Harvard Business School Teaching Note 392-053, January 1992.
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