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      • June 1999
      • Teaching Note

      Best Buy TN

      By: V. Kasturi Rangan and Balaji Chakravarthy
      Teaching Note for (9-598-016). View Details
      Keywords: Retail Industry
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      Rangan, V. Kasturi, and Balaji Chakravarthy. "Best Buy TN." Harvard Business School Teaching Note 599-115, June 1999.
      • October 1997 (Revised July 1999)
      • Case

      Best Buy

      By: V. Kasturi Rangan and Balaji Chakravarthy
      Documents the evolution of Best Buy, an electronics retailer, from its founding in 1966 to its very successful "Concept 2" strategy in 1996, boosting its sales ($7.2 billion) past industry #1 Circuit City. Its CEO Richard Schulze offers a new vision (Concept 3) to... View Details
      Keywords: History; Business Model; Competitive Strategy; Adaptation; Customer Focus and Relationships; Customization and Personalization; Retail Industry
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      Rangan, V. Kasturi, and Balaji Chakravarthy. "Best Buy." Harvard Business School Case 598-016, October 1997. (Revised July 1999.)
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