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  • June 1999
  • Teaching Note

Best Buy TN

By: V. Kasturi Rangan and Balaji Chakravarthy
Teaching Note for (9-598-016). View Details
Keywords: Retail Industry
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  • October 1997 (Revised July 1999)
  • Case

Best Buy

By: V. Kasturi Rangan and Balaji Chakravarthy
Documents the evolution of Best Buy, an electronics retailer, from its founding in 1966 to its very successful "Concept 2" strategy in 1996, boosting its sales ($7.2 billion) past industry #1 Circuit City. Its CEO Richard Schulze offers a new vision (Concept 3) to... View Details
Keywords: History; Business Model; Competitive Strategy; Adaptation; Customer Focus and Relationships; Customization and Personalization; Retail Industry
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