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- All HBS Web
(908)
- News (114)
- Research (698)
- Events (2)
- Multimedia (1)
- Faculty Publications (261)
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- 01 Jun 2016
- News
Prima Datarina
dynamic pricing is twofold: to maximize revenue, but also to encourage ticket-buying behavior that is beneficial to the arts organization and, importantly, to its customers. Customers are more likely to buy... View Details
Keywords: Julia Hanna
- 01 Jun 2014
- News
Screen Saver
chances. "Moviegoing is embedded in the American social fabric," he says during a conversation at AMC's Theatre Support Center (the company's corporate headquarters) in Leawood, a suburb of Kansas City, Missouri. "We provide the opportunity to escape the daily routine.... View Details
- 01 Sep 2018
- News
The True Value of a Tweet
challenge for all advertising is to connect the dots all the way to sales. Sales are a function of advertising but also price and the quality of a product, so you can’t blame or credit advertising for everything. And how do you ever... View Details
Keywords: Jen McFarland Flint
- 01 Jun 2025
- News
Venture: A Welcome Assist
40 percent of issues. For the other 60 percent, either you work with us, you work with your own team, or you hire consultants to help you get there,” Bervell says. “If we can’t get you compliant within the first month, then you get your money back.” The View Details
- 01 Dec 2007
- News
Where Are the Innovators in Health Care?
party — a government or an insurance company — not only sets the prices but goes so far as to specify procedures and even the kinds of patients to be covered. Lately, payers are even telling doctors how to practice medicine, and those who... View Details
- 01 Jun 2014
- News
Case Study: A Souped-Up Strategy
interests, and then reserve their spot. Hosts set the price of their meals, and Bookalokal earns a commission on each meal. Soon after launching the site, however, Bookalokal's market expanded. It turns out that local diners—especially... View Details
- 01 Mar 2009
- News
Letters to the Editor
further objective is to support economic growth, with “affordable” prices for energy and avoidance of supply interruptions. The conflicts among these are apparent. ANWR drilling (Alaska) would be economical and reduce foreign oil... View Details
- 01 Dec 2007
- News
Baker Bell Dedication Rings in HBS Centennial
antireligious Stalinist regime. The Moscow City Council priced them as scrap metal, and Crane donated the set to Harvard University. Seventeen were hung in the tower of Lowell House, a Harvard undergraduate residence. One came to HBS,... View Details
- 01 Dec 2020
- News
New News
deeply interests me in this space. But let’s talk about pricing. Snigdha, the price point you chose was about $3.99 a month, correct? SS: Yes, if you’re on the annual plan it’s a little less than $1 a week. BA: And Michael, yours is $5.99... View Details
- 01 Jun 2009
- News
The Maestro and the Market
learn about marketing from a business owner who says he doesn’t care whether or not customers like his product? HBS assistant professor Michael Norton’s interest in what motivates seemingly irrational consumer behavior has found a perfect... View Details
- 01 Mar 2009
- News
Gazprom Goes Global
price to maximize profits. Ukraine responded by telling Gazprom that it would refuse to pay the increase, and furthermore, it intended to charge Gazprom more to use Ukraine’s pipelines to transit gas to Europe. Russia waited until the... View Details
- 01 Sep 2014
- News
Ask the Expert: Byte-Testing Bitcoin
at around $450 for months). I don’t expect volatility to go away anytime soon, as it is still highly speculative, highly concentrated and doesn’t have enough liquidity yet. Most people think gold and silver have always been extremely stable; but looking back between... View Details
- 01 Dec 2014
- News
Case Study: Growing the Family Business
centers profitable more quickly. — Bob Poulin (MBA 1985) The premium in the hourly rates is well deserved, but you are giving too much value away by not covering fixed/setup costs. I believe the source of funds to finance the expansion is in your View Details
- 21 Dec 2022
- News
HBS Community Comes Together in Wake of Ukraine Invasion
part of Harvard's “American Secretaries of State Project” that Sebenius and Mnookin have co-directed since 2014 with Nicholas Burns (now U.S. Ambassador to the People’s Republic of China). War in Ukraine: Soaring Gas Prices and the Return... View Details
- 15 Oct 2019
- News
Understanding Challenges Across the Supply Chain
to port.” Because of world events, the country is also seeing great opportunity. Alvarez explains that Argentina and Brazil have become beneficiaries of the trade war between China and the United States. “China needs soybeans for its pork industry. There has been a big... View Details
- 01 Feb 1997
- News
Leading the Way In Negotiation and Decision Making
real-life scenarios. These simulations build from the simple - two parties negotiating a one-shot price deal for headlamps - to the complex-- many parties in a long-term relationship seeking agreement on the myriad issues involved in a... View Details
Keywords: Judith A. Ross
- 01 Oct 2001
- News
¡Vamos al Cine!
will control 51 percent of the cinemas in Mexico City, one of the world's most-populated urban areas. To reach the working poor, Heyman decided to cut ticket prices by about half in low-income neighborhoods while building the same... View Details
- 01 Sep 2012
- News
Hierarchy's Last Stand
meeting with critics. One CEO of the new, humbler variety published a dialogue with a customer who questioned high prices in the company newsletter, replete with pointed attacks, some of which he admitted he couldn’t answer well. Status... View Details
- 01 Dec 2003
- News
Selling Digital Privacy
marketing companies to sell it. Consumers, he asserts, have much to gain — be it money, price discounts, better customer service, or products tailored specifically to their needs. In the current system, information that is gathered about... View Details
- 24 Mar 2022
- News
Well Said
companies, like Master Class. Duolingo had popularized this idea of high-quality learning but through the use of technology, really lowering the price point and adding a layer of fun and gamification. So what we did was we started working... View Details