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Publications

Publications

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  • All HBS Web  (888)
    • News  (131)
    • Research  (698)
    • Events  (2)
    • Multimedia  (1)
  • Faculty Publications  (262)

Show Results For

  • All HBS Web  (888)
    • News  (131)
    • Research  (698)
    • Events  (2)
    • Multimedia  (1)
  • Faculty Publications  (262)
← Page 3 of 888 Results →
  • 2009
  • Working Paper

Altruistic Dynamic Pricing with Customer Regret

By: Julio J. Rotemberg
A model is considered where firms internalize the regret costs that consumers experience when they see an unexpected price change. Regret costs are assumed to be increasing in the size of price changes and this can explain why the size of price increases is less... View Details
Keywords: Inflation and Deflation; Price; Marketing; Consumer Behavior; Mathematical Methods
Citation
Related
Rotemberg, Julio J. "Altruistic Dynamic Pricing with Customer Regret." NBER Working Paper Series, No. 14933, April 2009.
  • 05 Jul 2006
  • Working Paper Summaries

The Framing Effect of Price Format

Keywords: by Marco Bertini & Luc R. Wathieu
  • Research Summary

Consumer Decision Making and Behavioral Research

By: John T. Gourville

John Gourville’s research focuses on consumer behavior, especially in the areas of pricing and consumer decision making. In the area of pricing, for instance, he has looked at the role of time on how consumers interpret and react to product costs and prices.... View Details

  • 2008
  • Simulation

Pricing Simulation: Universal Car Rental

By: John T. Gourville
This web-based simulation presents an engaging context in which students develop their knowledge of pricing by managing a rental car operation (Universal) in Florida and improve regional performance by developing a pricing strategy. The simulation involves three... View Details
Keywords: Competition; Consumer Behavior; Price; Profit; Renting or Rental; Auto Industry; Service Industry; Miami; Orlando; Tampa
Citation
Related
Gourville, John T. "Pricing Simulation: Universal Car Rental." Simulation and Teaching Note. Harvard Business School Publishing, 2008. Electronic.
  • Awards

Whitebox Grant for Research in the Behavioral Sciences

By: George Serafeim
Runner-up for the 2013 Whitebox Grant for Research in the Behavioral Sciences for the paper with Mozaffar Khan and Leonid Kogan, "Mutual Fund Trading Pressure: Firm-Level Stock Price Impact and Timing of SEOs" (Journal of Finance, 2012). View Details
  • October 1988 (Revised December 1989)
  • Case

Siemens Electric Motor Works (B): Pricing Interdivisional Sales

Examines Siemens' policy for pricing products transferred between the manufacturing and sales divisions of their Electric Motor Works, where both are profit centers. It is unique in that the organizational linkage between the product costing system and the transfer... View Details
Keywords: Production; Price; Organizational Structure; Profit; Business Processes; Manufacturing Industry
Citation
Educators
Purchase
Related
Wruck, Karen. "Siemens Electric Motor Works (B): Pricing Interdivisional Sales." Harvard Business School Case 189-090, October 1988. (Revised December 1989.)
  • Web

Behavioral Finance & Financial Stability

Bubbles for Fama By: Robin Greenwood , Andrei Shleifer & Yang You FEB 2017 Authors Greenwood, Shleifer, and You evaluate Eugene Fama's claim that stock markets do not exhibit price bubbles using US and international stock return data.... View Details
  • 29 Aug 2013
  • Working Paper Summaries

X-CAPM: An Extrapolative Capital Asset Pricing Model

Keywords: by Nicholas Barberis, Robin Greenwood, Lawrence Jin & Andrei Shleifer
  • March 2022 (Revised March 2024)
  • Case

Hometown Foods: Changing Price amid Inflation

By: Julian De Freitas, Jeremy Yang and Das Narayandas
During the early part of the 2021 Covid-19 pandemic, Hometown Foods, a large seller of flour-based products, thrived as consumers hoarded baked goods and took up baking to pass the time and find comfort. Then, amid growing shortages in commodities, a vaccine arrived,... View Details
Keywords: COVID-19 Pandemic; Consumer Behavior; Supply Chain; Inflation and Deflation; Spending; Price Bubble; Price; Volatility; Food and Beverage Industry
Citation
Educators
Purchase
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De Freitas, Julian, Jeremy Yang, and Das Narayandas. "Hometown Foods: Changing Price amid Inflation." Harvard Business School Case 522-087, March 2022. (Revised March 2024.)
  • September 2012 (Revised January 2013)
  • Case

J.C. Penney's 'Fair and Square' Pricing Strategy

By: Elie Ofek and Jill Avery
As a he gets ready to release 2nd quarter 2012 results, Ron Johnson, the new CEO of department store J.C. Penney, is reconsidering the dramatic changes he initiated for the business model and brand image of his company. A new pricing scheme he put in place in February,... View Details
Keywords: Change Management; Consumer Behavior; Management Teams; Business Model; Marketing Strategy; Price; Brands and Branding; Decision Making; Retail Industry; United States
Citation
Educators
Purchase
Related
Ofek, Elie, and Jill Avery. "J.C. Penney's 'Fair and Square' Pricing Strategy." Harvard Business School Case 513-036, September 2012. (Revised January 2013.)
  • 12 Oct 2018
  • News

The ‘Amazon Effect’ Can Drive Prices Up, Too

  • 17 Jan 2012
  • Working Paper Summaries

Expectations, Network Effects and Platform Pricing

Keywords: by Andrei Hagiu & Hanna Hałaburda; Entertainment & Recreation
  • 05 Jul 2006
  • Working Paper Summaries

Information Dispersion and Auction Prices

Keywords: by Pai-Ling Yin; Technology; Web Services
  • 15 Dec 2014
  • Research & Ideas

Deconstructing the Price Tag

When a company sets a price for a product, shoppers typically have no idea what it costs to produce that item. But it turns out that consumers reward efforts to lay out these figures—to deconstruct the price... View Details
Keywords: by Dina Gerdeman; Retail
  • 17 Jan 2024
  • HBS Case

Psychological Pricing Tactics to Fight the Inflation Blues

businesses today will need to lean hard on psychological pricing strategies to convince customers to overcome their reluctance to spend, according to recent research by Elie Ofek, the Malcolm P. McNair Professor of Marketing at Harvard... View Details
Keywords: by Jay Fitzgerald; Consumer Products; Retail
  • 2008
  • Chapter

Corporate Honesty and Business Education: A Behavioral Model

By: Rakesh Khurana and Herbert Gintis
Since the mid-1970s neoclassical economic theory has dominated business school thinking and teaching in dealing with the nature of human motivation. However valuable in understanding competitive product and financial markets, neoclassical economic theory employs an... View Details
Keywords: Business Education; Ethics; Managerial Roles; Corporate Social Responsibility and Impact; Organizational Culture; Business and Shareholder Relations; Mathematical Methods; Behavior
Citation
Related
Khurana, Rakesh, and Herbert Gintis. "Corporate Honesty and Business Education: A Behavioral Model." In Moral Markets: The Critical Role of Values in the Economy, edited by Paul J. Zak. Princeton University Press, 2008.
  • February 2005
  • Article

Do Behavioral Biases Affect Prices?

By: Joshua D. Coval and Tyler Shumway
Keywords: Behavior; Prejudice and Bias; Price
Citation
Find at Harvard
Read Now
Related
Coval, Joshua D., and Tyler Shumway. "Do Behavioral Biases Affect Prices?" Journal of Finance 60, no. 1 (February 2005): 1–34. (Winner of Smith Breeden Prize. Best Paper For the best finance research paper published in the Journal of Finance presented by Smith Breeden Associates, Inc.​)
  • 30 May 2018
  • Research & Ideas

Should Retailers Match Their Own Prices Online and in Stores?

The line gets blurry for shoppers when retailers won't honor their online prices in-store. (Kwangmoozaa) While shopping for my 10-year-old daughter’s Halloween costume last October, I pulled out my smartphone and hopped online to see if... View Details
Keywords: by Dina Gerdeman; Retail
  • 16 Jun 2008
  • Research & Ideas

Seven Tips for Managing Price Increases

discard your existing customer segmentation assumptions and segment consumers around product usage behavior and price sensitivity. You must get out into the marketplace yourself and talk to consumers... View Details
Keywords: by John Quelch
  • Web

Research - Behavioral Finance & Financial Stability

U.S. checks appear to have increased retail buying and share prices of retail-dominated portfolios. The Hong Kong payments increased overall market turnover and share prices in Hong Kong and mainland Chinese... View Details
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