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  • 2024
  • Working Paper

Consumer Inertia and Market Power

By: Alexander MacKay and Marc Remer
We study the pricing decisions of firms in the presence of consumer inertia. Inertia, which can arise from habit formation, brand loyalty, and switching costs, generates dynamic pricing incentives. These incentives mediate the impact of competition on market power in... View Details
Keywords: Consumer Inertia; Market Power; Dynamic Competition; Demand Estimation; Consumer Behavior; Markets; Performance; Competition; Price
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  • Article

Brand (In)fidelity: When Flirting with the Competition Strengthens Brand Relationships

By: Irene Consiglio, Daniella Kupor, Francesca Gino and Michael I. Norton
We document the existence and consequences of brand flirting: a short-lived experience in which a consumer engages with and/or indulges in the alluring qualities of a brand without committing to it. We propose that brand flirting is exciting and that when consumers... View Details
Keywords: Consumer Behavior; Brands and Branding; Emotions
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  • 2020
  • Working Paper

Consumers Punish Firms That Cut Employee Pay in Response to COVID-19

By: Bhavya Mohan, Serena Hagerty and Michael Norton
Two experiments, including one incentive compatible study, examine the impact of cutting pay for executives versus employees in response to COVID-19 on consumer behavior. Study 1 explores the effect of announcing cuts or no cuts to CEO and employee pay, and shows that... View Details
Keywords: Employee Furloughs; CEO Pay Cuts; Pay Ratios; Purchase Intention; Health Pandemics; Employees; Wages; Executive Compensation; Consumer Behavior
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  • Article

Seeker Beware: The Interpersonal Costs of Ignoring Advice

By: Hayley Blunden, Jennifer M. Logg, Alison Wood Brooks, Leslie John and Francesca Gino
Prior advice research has focused on why people rely on (or ignore) advice and its impact on judgment accuracy. We expand the consideration of advice-seeking outcomes by investigating the interpersonal consequences of advice seekers’ decisions. Across nine studies, we... View Details
Keywords: Advice; Advice Seeking; Expertise; Impression Management; Wisdom Of Crowds; Interpersonal Communication; Relationships; Behavior; Experience and Expertise; Perception; Judgments; Outcome or Result
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  • Article

The Functional Alibi

By: Anat Keinan, Ran Kivetz and Oded Netzer
Spending money on hedonic luxuries often seems wasteful, irrational, and even immoral. We propose that adding a small utilitarian feature to a luxury product can serve as a functional alibi, justifying the indulgent purchase and reducing indulgence guilt. We... View Details
Keywords: Consumer Behavior; Product Marketing
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  • Article

Brand Tourists: How Non-Core Users Enhance the Brand Image by Eliciting Pride

By: Silvia Bellezza and Anat Keinan
This research examines how core consumers of selective brands react when non-core users obtain access to the brand. Contrary to the view that non-core users and downward brand extensions pose a threat to the brand, this work investigates the conditions under which... View Details
Keywords: Consumer Behavior; Attitudes; Brands and Branding
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  • Research Summary

Institutions and Corporate Lobbying

“Institutions and Make-or-Buy Decision of Lobbying: The Role of Sociopolitical Legitimacy on Foreign MNEs’ Lobbying Internalization”

In this study, I examine how legitimacy comes into play in foreign MNEs’ make-or-buy decisions... View Details

Keywords: Institutions; Make V. Buy; Lobbying; Legitimacy; Corruption; Culture; Multinational Enterprise; United States
  • 2024
  • Working Paper

The Revised-Is-Quality Heuristic: Why Consumers Prefer Products Labeled as Revised

By: Ximena Garcia-Rada, Leslie K. John, Ed O’Brien and Michael I. Norton
From downloading never-ending updates to tracking ever-newer releases, consumers today are surrounded by revised products that purport to have improved upon their predecessors. Seven experiments examine when and why consumers rely on a “revised-is-quality”... View Details
Keywords: Product Change; Versioning; Expectancy Effects; Heuristics; Intuitive Processing; Product Marketing; Change; Perception; Consumer Behavior
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  • Web

Curriculum - MBA

in the processes and pathways that are introduced. Behavioral Pharmacology Introduction to behavioral pharmacology of CNS drugs (e.g., psychomotor stimulants, antischizophrenics, opioid analgesics,... View Details
  • 16 Dec 2014
  • First Look

First Look: December 16

money-maximizing evaluation procedure. Our findings are compatible with a behavioral model of information processing and with the System 1/System 2 distinction in behavioral decision research where people... View Details
Keywords: Sean Silverthorne
  • Article

Signaling When Nobody Is Watching: A Reputation Heuristics Account of Outrage and Punishment in One-shot Anonymous Interactions

By: Jillian J. Jordan and David G. Rand
Moralistic punishment can confer reputation benefits by signaling trustworthiness to observers. However, why do people punish even when nobody is watching? We argue that people often rely on the heuristic that reputation is typically at stake, such that reputation... View Details
Keywords: Signaling; Morality; Trustworthiness; Anger; Third-party Punishment; Moral Sensibility; Behavior; Trust; Reputation
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  • 19 Feb 2019
  • First Look

New Research and Ideas, February 19, 2019

forthcoming Journal of Political Economy CEO Behavior and Firm Performance By: Bandiera, Oriana, Stephen Hansen, Andrea Prat, and Raffaella Sadun Abstract— We measure the behavior of 1,114 CEOs in six... View Details
Keywords: Sean Silverthorne
  • 14 Feb 2012
  • First Look

First Look: February 14

undeniable ethical failure, people experience ethical dissonance between their moral values and their behavioral misconduct. Our findings indicate that to reduce ethical dissonance, individuals use a double-distancing mechanism. Using an... View Details
Keywords: Carmen Nobel
  • 05 Sep 2017
  • First Look

First Look at New Research and Ideas, September 5, 2017

forthcoming Journal of Financial Economics The Effects of Media Slant on Firm Behavior By: Baloria, Vishal P., and Jonas Heese Abstract—The media can impose reputational costs on firms because of its important role as an information... View Details
Keywords: Sean Silverthorne
  • Web

Technology & Innovation - Faculty & Research

effect of a unique mediated funding scheme that combines project grants with active facilitation and conflict management on firm performance, comparing the likelihood of bankruptcy and employee count as well as patent count, publication... View Details
  • 26 Mar 2019
  • First Look

New Research and Ideas, March 26, 2019

March 2019 Organizational Behavior and Human Decision Processes Thin Slices of Workgroups By: Satterstrom, Patricia, Jeffrey T. Polzer, Lisa Kwan, Oliver P. Hauser, Wannawiruch Wiruchnipawan, and Marina Burke Abstract—In this paper, we... View Details
Keywords: Dina Gerdeman
  • 23 Jun 2015
  • First Look

First Look: June 23, 2015

  Publications Forthcoming National Bureau of Economic Research Innovation Policy and the Economy, Volume 16 By: Lerner, Josh, and Scott Stern Abstract—No abstract available. Publisher's link: http://papers.nber.org/books/lern15-1 2015 International Encyclopedia of the... View Details
Keywords: Sean Silverthorne
  • 12 Nov 2013
  • First Look

First Look: November 12

series of studies demonstrates that people confer higher status and competence to nonconforming rather than conforming individuals. These positive inferences derived from signals of nonconformity are mediated by perceived autonomy and... View Details
Keywords: Sean Silverthorne
  • 28 May 2013
  • First Look

First Look: May 28

learn the unvarnished truth from relevant stakeholders about how the design and behavior of the organization is misaligned with its goals and strategy. The Strategic Fitness Process (SFP) was designed to enable leaders to overcome... View Details
Keywords: Sean Silverthorne
  • 05 May 2015
  • First Look

First Look: May 5

Concealment: The Roots of Dishonest Behavior How Moral Flexibility Constrains Our Moral Compass By: Gino, F. Abstract—Cheating, fraud, deception, uncooperative actions, and many other forms of unethical View Details
Keywords: Carmen Nobel