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  • 18 Apr 2017
  • First Look

First Look at New Ideas, April 18

De Beers Group: Exploring the Diamond Reselling Opportunity In September 2014, Tom Montgomery (SVP of strategic initiatives at the De Beers Group) and his team launched a pilot program in the United States... View Details
Keywords: by Sean Silverthorne
  • 29 May 2013
  • Blog Post

It’s going to be a beautiful summer…

This past weekend I was at a BBQ where techie entrepreneurs from around the valley mingled over beers and hot dogs. Someone would approach, and ask me what I did, to which I would reply that I am a business school student currently... View Details
Keywords: Consumer Products / Retail
  • April 2021
  • Teaching Note

Drinkworks: Home Bar by Keurig

By: Sunil Gupta and Jonathan Levav
Teaching Note for HBS Case No. 521-010. In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch... View Details
Keywords: Marketing; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Markets; Bids and Bidding; Demand and Consumers; Consumer Behavior; Market Design; Distribution; Distribution Channels; Product; Product Design; Product Development; Business Model; Customers; Customer Value and Value Chain; Decision Making; Decisions; Goods and Commodities; Innovation and Invention; Technological Innovation; Business or Company Management; Growth and Development Strategy; Research; Research and Development; Strategy; Adoption; Competitive Advantage; Segmentation; Information Technology; Information Infrastructure; Value; Value Creation; Food and Beverage Industry; Consumer Products Industry; North and Central America; United States
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  • September 1991 (Revised December 1991)
  • Case

G. Heileman Brewing Co. (A): Power Failure At PowerMaster

By: Stephen A. Greyser
In June 1991, Heileman announced plans to introduce a high-alcohol malt liquor under the name PowerMaster (PM). Although the company claimed PM would be positioned as an upscale product and marketed on the basis of its superior taste, minority advocates and alcohol... View Details
Keywords: Advertising Campaigns; Ethics; Lawfulness; Brands and Branding; Product Positioning; Demand and Consumers; Market Entry and Exit; Food and Beverage Industry
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  • September 2019 (Revised May 2020)
  • Supplement

Keroche (C): The Excise Tax Increase

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case discusses the Kenyan government’s decision to increase excise taxes on wines in 2007. The tax increase would cause an average increase in price of 367% on Keroche’s fortified wines. Meanwhile, Keroche’s competitor EABL had effectively lobbied the government... View Details
Keywords: Keroche; Alcohol; Alcoholic Drinks; Alcoholic Beverages; Beverages; Drinks; Wine Industry; Wine; Fortified Wine; Business Ventures; Business Exit or Shutdown; Business Growth and Maturation; Business Startups; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Safety; Social Issues; Poverty; Strategy; Competition; Entrepreneurship; Manufacturing Industry; Food and Beverage Industry; Kenya; Nairobi; Africa
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  • September 2006 (Revised November 2006)
  • Supplement

SUN Brewing (A) (CW)

The Khemka family of India--founders, managers, and majority owners of Russia-based SUN Brewing--faces a difficult decision in 1998. Following the ruble's massive devaluation in August 1998, the stock price of SUN brewing, which is publicly listed on the Luxemburg... View Details
Keywords: Financial Crisis; Emerging Markets; Family Business; Financing and Loans; Capital Markets; Decision Choices and Conditions; Food and Beverage Industry; India; Russia
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  • August 2006 (Revised June 2010)
  • Case

SUN Brewing (A)

The Khemka family of India, founders, managers, and majority owners of Russia-based SUN Brewing, faces a difficult decision in 1998. Following the rouble's massive devaluation in August 1998, the stock price of SUN Brewing, which is publicly listed on the Luxemburg... View Details
Keywords: Family Business; Decision Choices and Conditions; Capital Markets; Financing and Loans; Emerging Markets; India; Russia
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  • 22 Sep 2020
  • News

Divine Decadence or Business Turnaround? The Case of Venezuelan Chocolate

  • February 2024
  • Teaching Note

AB InBev: Brewing Up Forecasts during COVID-19

By: Mark Egan and C. Fritz Foley
Teaching Note for HBS Case No. 224-020. In July 2021, the CEO of AB InBev's European operations and his team strategized to position the company for success post-pandemic. As the world's largest beer company, boasting over 500 brands, revenue of $46 billion, and a... View Details
Keywords: Forecasting; Investor Relations; Beverage Industry; Corporate Finance; Decisions; Forecasting and Prediction; Health Pandemics; Analytics and Data Science; Digital Transformation; Crisis Management; Business Model; Food and Beverage Industry; United States; Europe
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  • 05 Feb 2008
  • First Look

First Look: February 5, 2008

markets. Behind such corporations was a market for capital in which entrepreneurs had to attract investors to buy either debt or equity. This paper examines the investor protections included in corporate bylaws that enabled corporations... View Details
Keywords: Martha Lagace
  • 30 Apr 2001
  • Research & Ideas

Big Companies, Big Opportunities—Big Questions

rivalries. "Argentines and Brazilians don't get along that well," he said, "especially when soccer is the issue. So we decided not to market our beer as a Brazilian View Details
Keywords: by Julie Jette
  • 28 May 2013
  • First Look

First Look: May 28

to corrupt behavior.   Working Papers Carry Trade, Reserve Accumulation, and Exchange-Rate Regimes By: Alfaro, Laura, and Fabio Kanczuk Abstract—Carry-trade activity and foreign participation in local-currency-bond markets in emerging... View Details
Keywords: Sean Silverthorne
  • November 2011
  • Case

Celeritas, Inc.: Leadership Challenges in a Fast-Growth Industry

By: Michael Beer and Ingrid Vargas
In 2011, Celeritas is a leading data communications company in the crowded, highly competitive, and ever-evolving enterprise-network optimization market. Having experienced rapid growth since its founding in 2003, Celeritas has recently seen sales decline and has begun... View Details
Keywords: Technology; Morale; Conflict; Organizational Change; Team Building; Organizational Change and Adaptation; Information Technology; Leadership; Communication; Groups and Teams; Attitudes; Conflict and Resolution; Information Technology Industry; Communications Industry
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  • 09 Apr 2019
  • First Look

New Research and Ideas, April 9, 2019

capital and demonstrates how technology—novel data sources, artificial intelligence, machine learning—will transform the small business lending market. This market has been plagued by frictions: it is hard for a lender to determine which... View Details
Keywords: Dina Gerdeman
  • Web

Podcast - Business & Environment

Marketing and Communications Officer, Harvard Business School and host of Cold Call. Gunnar Trumbull, Phillip Caldwell Professor of Business Administration at Harvard Business School. Paula Kovarsky, Vice President of Strategy &... View Details
  • Web

Named Fellowship Funds - Alumni

management, core investment, and portfolio committees. He has been in the private equity industry since earning his JD/MBA at HLS and HBS. Ellen is the director of marketing for Gong Cha Global, a bubble tea franchisor; she previously... View Details
  • Web

Faculty & Research - Leadership

organizations respond to new opportunities, technological changes, or unexpected market shifts that threaten to upend their current business model. This process, which I call reinvention, may occur... September–October 2024 Article... View Details
  • Web

Leadership - Faculty & Research

Paul Lawrence and Jay Lorsch on organizational integration , sparked the field of Organizational Behavior. Early work by Michael Beer on leading organizational change , Rosabeth Kanter on innovation for productivity , John Kotter on power... View Details
  • Web

HBR Classics - Alumni

A. Heifetz and Marty Linsky Cracking the Code of Change , Michael Beer and Nitin Nohria Leading Change - Why Transformation Efforts Fail , John P. Kotter Tipping Point Leadership , W. Chan Kim and Renee Mauborgne Global Collaboration Are... View Details
  • 20 Jan 2023
  • News

Free Spirits

January 2022, Tilden stepped into an increasingly popular party. The rise of non-alcoholic (NA) beverages has been one of the big headlines in the industry, where sales of beer grew almost 70 percent from 2016 to 2021, according to... View Details
Keywords: Jen McFarland Flint; Food Services and Drinking Places; Hospitality