Publications

29 May 2013
Blog Post

It’s going to be a beautiful summer…

This past weekend I was at a BBQ where techie entrepreneurs from around the valley mingled over beers and hot dogs. Someone would approach, and ask me what I did, to which I would reply that I am a business school student currently... View Details

Keywords: Consumer Products / Retail

April 2021
Teaching Note

Drinkworks: Home Bar by Keurig

By: Sunil Gupta and Jonathan Levav

Teaching Note for HBS Case No. 521-010. In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch... View Details

September 1991 (Revised December 1991)
Case

G. Heileman Brewing Co. (A): Power Failure At PowerMaster

By: Stephen A. Greyser

In June 1991, Heileman announced plans to introduce a high-alcohol malt liquor under the name PowerMaster (PM). Although the company claimed PM would be positioned as an upscale product and marketed on the basis of its superior taste, minority advocates and alcohol... View Details

Keywords: Advertising Campaigns; Ethics; Lawfulness; Brands and Branding; Product Positioning; Demand and Consumers; Market Entry and Exit; Food and Beverage Industry

September 2019 (Revised May 2020)
Supplement

Keroche (C): The Excise Tax Increase

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding

This case discusses the Kenyan government’s decision to increase excise taxes on wines in 2007. The tax increase would cause an average increase in price of 367% on Keroche’s fortified wines. Meanwhile, Keroche’s competitor EABL had effectively lobbied the government... View Details

September 2006 (Revised November 2006)
Supplement

SUN Brewing (A) (CW)

The Khemka family of India--founders, managers, and majority owners of Russia-based SUN Brewing--faces a difficult decision in 1998. Following the ruble's massive devaluation in August 1998, the stock price of SUN brewing, which is publicly listed on the Luxemburg... View Details

Keywords: Financial Crisis; Emerging Markets; Family Business; Financing and Loans; Capital Markets; Decision Choices and Conditions; Food and Beverage Industry; India; Russia

August 2006 (Revised June 2010)
Case

SUN Brewing (A)

The Khemka family of India, founders, managers, and majority owners of Russia-based SUN Brewing, faces a difficult decision in 1998. Following the rouble's massive devaluation in August 1998, the stock price of SUN Brewing, which is publicly listed on the Luxemburg... View Details

Keywords: Family Business; Decision Choices and Conditions; Capital Markets; Financing and Loans; Emerging Markets; India; Russia

22 Sep 2020
News

Divine Decadence or Business Turnaround? The Case of Venezuelan Chocolate

February 2024
Teaching Note

AB InBev: Brewing Up Forecasts during COVID-19

By: Mark Egan and C. Fritz Foley

Teaching Note for HBS Case No. 224-020. In July 2021, the CEO of AB InBev's European operations and his team strategized to position the company for success post-pandemic. As the world's largest beer company, boasting over 500 brands, revenue of $46 billion, and a... View Details

Keywords: Forecasting; Investor Relations; Beverage Industry; Corporate Finance; Decisions; Forecasting and Prediction; Health Pandemics; Analytics and Data Science; Digital Transformation; Crisis Management; Business Model; Food and Beverage Industry; United States; Europe

05 Feb 2008
First Look

First Look: February 5, 2008

markets. Behind such corporations was a market for capital in which entrepreneurs had to attract investors to buy either debt or equity. This paper examines the investor protections included in corporate bylaws that enabled corporations... View Details

Keywords: Martha Lagace

30 Apr 2001
Research & Ideas

Big Companies, Big Opportunities—Big Questions

rivalries. "Argentines and Brazilians don't get along that well," he said, "especially when soccer is the issue. So we decided not to market our beer as a Brazilian View Details

Keywords: by Julie Jette

28 May 2013
First Look

First Look: May 28

to corrupt behavior. Working Papers Carry Trade, Reserve Accumulation, and Exchange-Rate Regimes By: Alfaro, Laura, and Fabio Kanczuk Abstract—Carry-trade activity and foreign participation in local-currency-bond markets in emerging... View Details

Keywords: Sean Silverthorne

November 2011
Case

Celeritas, Inc.: Leadership Challenges in a Fast-Growth Industry

By: Michael Beer and Ingrid Vargas

In 2011, Celeritas is a leading data communications company in the crowded, highly competitive, and ever-evolving enterprise-network optimization market. Having experienced rapid growth since its founding in 2003, Celeritas has recently seen sales decline and has begun... View Details

Keywords: Technology; Morale; Conflict; Organizational Change; Team Building; Organizational Change and Adaptation; Information Technology; Leadership; Communication; Groups and Teams; Attitudes; Conflict and Resolution; Information Technology Industry; Communications Industry