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  • Research Summary

The Psychology of Conversation

By: Alison Wood Brooks

Conversation is a profound part of the human experience. To share our ideas, thoughts, and feelings with each other, we converse face to face and remotely—via phone, email, text message, online comment boards, and in contracts. Conversations form the bedrock of our... View Details

  • Forthcoming
  • Article

Faith and Assimilation: Italian Immigrants in the U.S.

By: Stefano Gagliarducci and Marco Tabellini
How do ethnic religious organizations influence immigrant assimilation? To answer this question, we assemble novel data from the Catholic directories to measure the presence of Italian Catholic churches in the US between 1890 and 1920, when four million Italians moved... View Details
Keywords: Assimilation; Religious Organizations; Immigration; Religion; History; United States
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  • 2021
  • Working Paper

CRM and AI in Time of Crisis

By: Michelle Y. Lu and Navid Mojir
A crisis can affect the incentives of various players within a firm’s multi-layered sales and marketing organization (e.g., headquarters and branches of a bank). Such shifts can result in sales decisions against the firm’s best interests. Motivated by the backlash to... View Details
Keywords: CRM; Artificial Intelligence; AI; B2B Marketing; Decision Authority; Crisis Marketing; Intra-organizational Conflict; COVID-19 Pandemic; Customer Relationship Management; Technological Innovation; Decision Making; Strategy; Health Pandemics; Crisis Management; AI and Machine Learning
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  • 05 Apr 2011
  • First Look

First Look: April 5

state-owned construction company strike one deal after another in South Carolina despite political backlash and in New York where well-established competitors dominate? The case examines the U.S. market entry strategy of the CSCEC,... View Details
Keywords: Sean Silverthorne
  • 18 Apr 2022
  • HBS Case

Dick’s Sporting Goods Followed Its Conscience on Guns—and It Paid Off

our economic analysis.” Crafting a careful communications strategy Stack and his colleagues fully expected a backlash from angry customers and gun-rights groups, such as the National Rifle Association, and they were additionally concerned... View Details
Keywords: by Jay Fitzgerald
  • November–December 2024
  • Article

Group Size and Its Impact on Diversity-Related Perceptions and Hiring Decisions in Homogeneous Groups

By: Aneesh Rai, Edward H. Chang, Erika Kirgios and Katherine L. Milkman
Why do some homogeneous groups face backlash for lacking diversity, whereas others escape censure? We show that a homogeneous group’s size changes how it is perceived and whether decision makers pursue greater diversity in its ranks. We theorize that people make... View Details
Keywords: Diversity; Perception; Decision Making; Groups and Teams; Selection and Staffing; Size
Related
  • 15 Mar 2024
  • HBS Case

Let's Talk: Why It's Time to Stop Avoiding Taboo Topics at Work

sensitive subjects. “If we don’t talk about anything that’s real, how can they do their jobs, and why would we follow them?” Many people go to great lengths to avoid broaching controversial topics at work, Wing says, partly because they fear a View Details
Keywords: by Avery Forman
  • January 2025
  • Case

Netflix: Takedown Troubles

By: Clayton S. Rose, Tom Quinn and Maxim Pike Harrell
In October 2021, Netflix Co-CEO Ted Sarandos sent an all-staff email addressing backlash to comedian Dave Chappelle’s new stand-up special, The Closer. Released on October 5, the comedian’s depiction of the transgender community and other LGBTQ+ groups prompted... View Details
Keywords: Change; Disruption; Competency and Skills; Talent and Talent Management; Customers; Customer Satisfaction; Decision Making; Cost vs Benefits; Demographics; Ethics; Governance; Corporate Accountability; Human Resources; Employees; Recruitment; Retention; Leadership; Management; Crisis Management; Risk Management; Organizations; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Society; Civil Society or Community; Social Issues; Strategic Planning; Adaptation; Motion Pictures and Video Industry
Related
  • 10 Nov 2022
  • Research & Ideas

Too Nice to Lead? Unpacking the Gender Stereotype That Holds Women Back

be nicer or more generous or more likeable.” Instead, she recommends, ask yourself: How would I react if a man did this? “Gender-specific expectations can really start to matter when we think about backlash and image concerns.” And pay... View Details
Keywords: by Shalene Gupta
  • 30 Jun 2022
  • HBS Case

Peloton Changed the Exercise Game. Can the Company Push Through the Pain?

through the roof,” Dolan says. “Then they hit a lot of bumps.” Backlash from a holiday 2019 ad foreshadowed problems to come. In the ad, a fictional husband gifts his wife a Peloton, and the wife documents her yearlong use of the bike,... View Details
Keywords: by Lane Lambert; Media & Broadcasting; Health; Bicycle
  • 17 Jan 2018
  • Research & Ideas

If the CEO’s High Salary Isn't Justified to Employees, Firm Performance May Suffer

disclosures are not made with proper context, they could ignite worker backlash and harm productivity. “When you hear the amount that a CEO makes, it is going to seem outrageous. People are going to react with passion,” Rouen says. “So,... View Details
Keywords: by Dina Gerdeman
  • 02 Apr 2021
  • Research & Ideas

Salary Negotiations: A Catch-22 for Women

The higher a woman rises through a company’s ranks, the more backlash she faces if she negotiates her salary assertively—a phenomenon that contributes to the wide gender gap in the C-suite, new research suggests. By analyzing data from... View Details
Keywords: by Kristen Senz
  • 09 Jul 2020
  • Research & Ideas

It’s Time to Reset Decision-Making in Your Organization

backlash from other organizational members. [div class=infogram-embed data-id=_/mcqxpioCi4O4ZaScUhLN][/div] In response to the broader perspective offered by his team’s devil’s advocate, one CEO shared that he took proposed... View Details
Keywords: by Boris Groysberg and Sarah Abbott
  • 17 Oct 2019
  • Research & Ideas

‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells

specifically because of their shared gender, many female voters balked. Testing for gender backlash To probe when and why identity labels backfire, the research team visited a college campus four months before the 2016 US presidential... View Details
Keywords: by Dina Gerdeman; Consumer Products
  • 05 May 2020
  • Research & Ideas

China Tariffs and Coronavirus a Double Hit to American Retailers

However, Cavallo speculates a fear of customer backlash kept them from recouping costs by increasing their retail prices. “These companies were worried about antagonizing their customers if they quickly passed on the additional tariff... View Details
Keywords: by Michael Blanding
  • 13 Nov 2013
  • Research & Ideas

Should Men’s Products Fear a Woman’s Touch?

identity purposes, she says. "Many brands don't have identity meanings associated with them. But if you manage a identity brand like Porsche, if you change the identity of a brand, then you should expect some backlash from your... View Details
Keywords: by Carmen Nobel; Consumer Products; Food & Beverage; Auto
  • 28 Jun 2004
  • Research & Ideas

How to Avoid a Price Increase

early to say for certain, I suspect that other ice cream manufacturers will soon follow suit. Q: The practice of reducing quantity while keeping price the same could be perceived as dishonest by consumers. Have any companies experienced a View Details
Keywords: by Manda Salls
  • 06 Jul 2016
  • What Do You Think?

How Do We Pay for the Costs of Globalization?

of backlash fostered by a long period of neglect of globalization’s effect on labor markets worldwide. Globalization takes many forms: common markets; free flows of workers including refugees and migrants; and multinational organizations... View Details
Keywords: by James L. Heskett; Manufacturing
  • 18 Dec 2013
  • HBS Case

Lessons from the Lance Armstrong Cheating Scandal

and later shared a trailer with Armstrong in order to facilitate advanced doping techniques to boost their red blood cell counts for increased oxygen capacity during the Tour de France. In his 60 Minutes interview, Hamilton rightly predicted a View Details
Keywords: by Michael Blanding; Sports
  • 08 Oct 2008
  • Research & Ideas

Book Excerpt: A Sense of Urgency

worse, not better. Big Mistake Number 2: Going over the line with a strategy that creates an angry backlash because people feel manipulated. No one wants to feel manipulated. If people sense that someone has created a crisis that... View Details
Keywords: by John P. Kotter

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