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Rock 100: The Summit - Entrepreneurship
recommended reading lists Hand-picked resources for the questions and concerns raised by the Rock 100 founders at the Summit can be found at the links below: B2B Marketing Aligning Strategy and Sales: The Choices, Systems, and Behaviors... View Details
- 02 Jan 2018
- First Look
First Look at New Research and Ideas, January 3, 2018
business. In addition to the valuation and financing issues, the leadership team must decide whether shifting from the firm's current B2B business model (manufacturing and processing dairy products) to a more B2C business model (a... View Details
Keywords: Sean Silverthorne
- 30 Aug 2016
- First Look
August 30, 2016
viable business out of their groundbreaking technology. The case raises issues in entrepreneurship and B2B marketing such as analyzing economic value to the customer, designing optimal price metrics,... View Details
Keywords: Carmen Nobel
- Web
What Happens When Company Tweets Get Political | Working Knowledge
states, companies that are in consumer-facing businesses, also B2B [business to business]. How did you define partisan corporate speech? We built on previous work by Jesse Shapiro, my colleague at Harvard, and his co-authors. They... View Details
- 22 Feb 2022
- News
Case Study: Welcome Aboard
vertical from health care to fintech, edtech, marketing, security, and automotive, and Lerner sees plenty of room to grow. “It’s really the entire B2B market,” he observes. The Question: Lerner and Holder were already working from Boston... View Details
Keywords: Jen McFarland Flint
- 04 May 2020
- Research & Ideas
Predictions, Prophets, and Restarting Your Business
in the bank, that’s what counts / Money in the bank in large amounts.” The selling cycle is usually the biggest driver of cash out and cash in: Accounts payable accrue during selling, and accounts receivable are mainly determined in most firms by what’s sold at what... View Details
Keywords: by Frank V. Cespedes
- 01 Feb 2011
- First Look
First Look: Feb. 1
and where the host does not punish symbiont misbehavior. Coordinating Marketing and Sales in B2B Organizations Authors:Frank V. Cespedes Publication:In Business to Business Marketing Handbook. Edward Elgar Publishing Company, forthcoming... View Details
- 20 Oct 2016
- News
Smart Moves
provider of a whole range of services—parking, fuel-price data, intermodal routing—centered on the connected car. Although the majority of our data comes directly from consumers—think of it as crowd sourcing of traffic information—we’re not a consumer brand. We’re a... View Details
- 21 Feb 2017
- First Look
First Look at New Research: February 21
historical long run). Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52277 February 2017 Journal of Arthroplasty Drivers of the Variation in Prosthetic Implant Purchase Prices for Total Knee and Total Hip Arthroplasties... View Details
Keywords: Carmen Nobel
- 11 May 2011
- Research & Ideas
Building a Better Board
stock price doing OK? "It was a 10-minute conversation, and that was that," Kaufman says. These days, the assessment is usually much more wide-spread, taking into account both quantitative and qualitative metrics other than just... View Details
Keywords: by Carmen Nobel
- 07 Mar 2017
- First Look
First Look at New Research, March 7
consideration of the opportunity for Peru and other South American growers to exploit counter-seasonal export opportunities, selling into northern-hemisphere markets when prices peak. Purchase this case:... View Details
Keywords: Sean Silverthorne
- 03 Apr 2019
- Book
Fintech's Game-Changing Opportunities for Small Business
makers or B2B service businesses, which is a growing segment. “Decisions we make over the next several years will influence large parts of our financial services systems.” Only a relatively tiny number of US small businesses are the... View Details
- 01 Dec 2000
- News
Latin America's Decade
to PCs and hence to the Net." Thus, Azuela expects the bulk of Internet growth will occur in the B2B sector and wireless applications. Auction house DeRemate.com, currently a leader in the region's consumer Internet sector, has a growth... View Details
- Web
Print View - Course Catalog
Fall 2025 Q1 1.5 Authentic Leader Development Organizational Behavior Robin Ely , Monique Burns Thompson Spring 2026 Q3Q4 3.0 Avoiding Startup Failure Entrepreneurial Management DJ DiDonna Spring 2026 Q3Q4 3.0 ^ back to top B Area Faculty Name Term Quarter Credits... View Details