Publications

2024
Conference Presentation

Acceptance of Automated Vehicles Is Lower for Self Than Others

By: Stuti Agarwal, Julian De Freitas, A. Ragnhildstveit and Carey K. Morewedge

2020
Working Paper

Why Do Firms Automate Production, and How Do They Adjust? Evidence from the Bell Telephone System over the 20th Century

By: Daniel P. Gross and James J. Feigenbaum

Over the course of the 20th century, AT&T's operating companies replaced telephone operators with mechanical switching and dial telephones. Yet it took AT&T 30 years from the invention of the technology to begin using it, and another 60 years to finish installing it... View Details

Keywords: Employment; Labor; Technology Adoption; Technology Networks; History; Telecommunications Industry; United States

Article

Multitasking While Driving: A Time Use Study of Commuting Knowledge Workers to Assess Current and Future Uses

By: Thomaz Teodorovicz, Andrew L. Kun, Raffaella Sadun and Orit Shaer

Commuting has enormous impact on individuals, families, organizations, and society. Advances in vehicle automation may help workers employ the time spent commuting in productive work-tasks or wellbeing activities. To achieve this goal, however, we need to develop a... View Details

Keywords: In-vehicle User Interfaces; Time-use Study; Automated Vehicles; Knowledge Workers; Commuting

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05 Nov 2021
Op-Ed

How to Tap the Talent Automated HR Platforms Miss

As the global staffing shortage grinds on, corporate recruiters everywhere are relying on their online hiring platforms and automated systems to deliver the candidates they need. Too often, these tools will fail them, sidelining many qualified workers in the process.... View Details

Keywords: by Joseph B. Fuller

December 1989 (Revised September 1995)
Supplement

Westinghouse Electric Corp.: Automating the Capital Budgeting Process (B)

By: Lynda M. Applegate and Julie H. Hertenstein

Keywords: Capital Budgeting; Consumer Products Industry; Manufacturing Industry

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June 2020
Case

Extended Reality Extends into Enterprise?

By: David B. Yoffie, Kaushal Jain, Amy Villasenor, Vicky Xu and Annie Yang

While the growth of virtual reality started in gaming, the industry was increasingly focused on enterprise applications in 2020. This note explores the market opportunities and challenges for virtual reality and augmented reality in the enterprise, while diving into a... View Details

Keywords: Virtual Reality; Augmented Reality; Enterprise Computing; Organizations; Information Technology; Markets; Opportunities; Strategy

2024
Working Paper

Automating Short-Term Payroll Savings: Evidence from Two Large U.K. Experiments

By: Sarah Holmes Berk, James J. Choi, Jay Garg, John Beshears and David Laibson

Automatic enrollment is often used to increase retirement savings. What are the effects of using it (or, alternatively, requiring an active enrollment choice) to increase short-term savings? We evaluate two experiments in the U.K. at employers that enable workers to... View Details

Keywords: Retirement Savings; Participation; Automatic Enrollment; Retirement; Human Resources

January 2017
Background Note

Making Virtual Reality Real

By: Feng Zhu, Sarah Mehta and David Lane

This note describes virtual reality and augmented reality technologies and describes the main consumer products on offer in 2016 as well as their manufacturers. It also surveys existing applications of virtual and augment reality technologies. View Details

Keywords: Virtual Reality; Augmented Reality; Oculus; Google; HTC; Magic Leap; Microsoft; Samsung; Software; Niantic; Digital Platforms; Technology Adoption; Applications and Software; Technology Industry

April 2023
Article

Perceptions Related to Engaging in Non-driving Activities in an Automated Vehicle While Commuting: A Text Mining Approach

By: Yilun Xing, Linda Ng Boyle, Raffaella Sadun, John D. Lee, Orit Shaer and Andrew Kun

Automated vehicles (AVs) offer human operators the opportunity to participate in non-driving activities while on the move. In this study, we examined and compared drivers' perception of non-driving activities in two driving modes: highly AVs in the future and current... View Details

Keywords: Perception; Behavior; Surveys; Auto Industry

May 1996 (Revised October 2001)
Case

BAE Automated Systems (B): Implementing the Denver International Airport Baggage-Handling System

By: Lynda M. Applegate, H. James Nelson, Ramiro Montealegre and Carin-Isabel Knoop

Describes the negotiations between the City of Denver officials, airlines, consulting companies, and BAE for the construction of a backup baggage system to enable the Denver International Airport (DIA) to open. When DIA finally opens in February 1995, 16 months behind... View Details

Keywords: Performance Effectiveness; Management Practices and Processes; Projects; Negotiation; Outcome or Result; Problems and Challenges; Air Transportation Industry; Construction Industry; Colorado

March 1990 (Revised December 1995)
Teaching Note

Westinghouse Electric Corp.: Automating the Capital Budget Process Series, Teaching Note

By: Lynda M. Applegate and Julie H. Hertenstein

Keywords: Capital Budgeting; Business Processes; Manufacturing Industry; Consumer Products Industry

2020
Working Paper

Algorithm-Augmented Work and Domain Experience: The Countervailing Forces of Ability and Aversion

By: Ryan Allen and Prithwiraj Choudhury

Past research offers mixed perspectives on whether domain experience helps or hurts algorithm-augmented work performance. To reconcile these perspectives, we theorize that domain experience affects algorithm-augmented performance via two distinct countervailing... View Details

Keywords: Automation; Domain Experience; Algorithmic Aversion; Experts; Algorithms; Machine Learning; Decision-making; Future Of Work; Employees; Experience and Expertise; Decision Making; Performance

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November 2020
Background Note

The New Generation of Retail

By: William R. Kerr, Daniel O'Connor and James Palano

Keywords: Retail; Automation

February 2022 (Revised February 2024)
Case

Sekisui House and the In-Home Early Detection Platform

By: John D. Macomber and Akiko Kanno

To address an aging population and sales declines, a major Japanese homebuilder considers pivoting to provide and support an in-home health detection platform, in competition with tech companies. This case considers the point of view of major builders regarding how... View Details

Keywords: Voice Assistants; Architecture; Smart Home; Aging Society; Digitalization; Real Estate; Home Automation; Sensors; Strategy; Digital Platforms; Health Care and Treatment; Housing; Age; Real Estate Industry; Construction Industry; Health Industry; Japan

January–February 2022
Article

Algorithm-Augmented Work and Domain Experience: The Countervailing Forces of Ability and Aversion

By: Ryan Allen and Prithwiraj Choudhury

How does a knowledge worker’s level of domain experience affect their algorithm-augmented work performance? We propose and test theoretical predictions that domain experience has countervailing effects on algorithm-augmented performance: on one hand, domain experience... View Details

Keywords: Automation; Domain Experience; Algorithmic Aversion; Experts; Algorithms; Machine Learning; Future Of Work; Employees; Experience and Expertise; Decision Making; Performance

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March 2023
Case

Woven Planet - Designing Software for the Car of the Future

By: Gary P. Pisano and Catherine Piner

Founded in 2021, Woven Planet Holdings—a subsidiary of Toyota Motor Corporation—was developing Arene, an automotive software platform consisting of an operating system, development and simulation tools, and a cloud-based service that could store and analyze vehicle... View Details

Keywords: Technology; Automated Driving; Innovation; Organizational Culture; Applications and Software; Safety; Product Launch; Product; Auto Industry; Technology Industry