Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (129) Arrow Down
Filter Results: (129) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (160)
    • People  (1)
    • News  (22)
    • Research  (129)
  • Faculty Publications  (86)

Show Results For

  • All HBS Web  (160)
    • People  (1)
    • News  (22)
    • Research  (129)
  • Faculty Publications  (86)
← Page 3 of 129 Results →
Sort by

Are you looking for?

→Search All HBS Web
  • February 2018 (Revised October 2019)
  • Technical Note

The Art and Science of Brand Valuation

By: Jill Avery
Brand valuation, the art and science of calculating the economic value accruing to a firm from its use of an intangible brand asset, yields frustratingly inconsistent, discrepant, and, therefore, controversial results. While it is widely accepted that brands are... View Details
Keywords: Brand Valuation; Brand Value; Brand; Brand Management; Marketing ROI; Brand Equity; Analytics; Return On Investment; Brands and Branding; Valuation; Marketing; Marketing Strategy; Investment Return; Consumer Behavior; Auto Industry; Auto Industry; Auto Industry; Auto Industry; Auto Industry; Auto Industry; Auto Industry; Auto Industry
Citation
Educators
Purchase
Related
Avery, Jill. "The Art and Science of Brand Valuation." Harvard Business School Technical Note 518-086, February 2018. (Revised October 2019.)
  • December 1998
  • Teaching Note

Mercedes-Benz in Alabama: Lessons from the Field TN

By: William J. Bruns Jr. and Carin-Isabel Knoop
Teaching Note for (9-199-028). View Details
Keywords: Auto Industry; Alabama
Citation
Related
Bruns, William J., Jr., and Carin-Isabel Knoop. "Mercedes-Benz in Alabama: Lessons from the Field TN." Harvard Business School Teaching Note 199-039, December 1998.
  • February 2010
  • Teaching Note

Wanxiang Group: A Chinese Company's Global Strategy (TN)

By: Regina M. Abrami, William C. Kirby, F. Warren McFarlan and Keith Chi-ho Wong
Teaching Note for [308058]. View Details
Keywords: Business History; Global Strategy; Business Conglomerates; Vertical Integration; Goals and Objectives; Mergers and Acquisitions; Auto Industry; China; United States
Citation
Purchase
Related
Abrami, Regina M., William C. Kirby, F. Warren McFarlan, and Keith Chi-ho Wong. "Wanxiang Group: A Chinese Company's Global Strategy (TN)." Harvard Business School Teaching Note 310-089, February 2010.
  • July 2009
  • Teaching Note

TH!NK: The Norwegian Electric Car Company (TN)

By: Joseph B. Lassiter III
Teaching Note for [808070]. View Details
Keywords: Venture Capital; Market Entry and Exit; Brands and Branding; Environmental Sustainability; Product Launch; Auto Industry; Norway
Citation
Purchase
Related
Lassiter, Joseph B., III. "TH!NK: The Norwegian Electric Car Company (TN)." Harvard Business School Teaching Note 810-009, July 2009.
  • August 2005 (Revised January 2006)
  • Teaching Note

Executive Decision Making at General Motors (TN)

By: David A. Garvin
Teaching Note to (9-305-026). View Details
Keywords: Decision Making; Auto Industry
Citation
Purchase
Related
Garvin, David A. "Executive Decision Making at General Motors (TN)." Harvard Business School Teaching Note 306-026, August 2005. (Revised January 2006.)
  • July 2003 (Revised August 2005)
  • Teaching Note

Future of Hybrid Electric Vehicles, The (TN)

By: John T. Gourville
Teaching Note for (9-502-025). View Details
Keywords: Natural Environment; Customers; Behavior; Energy; Auto Industry; United States
Citation
Purchase
Related
Gourville, John T. "Future of Hybrid Electric Vehicles, The (TN)." Harvard Business School Teaching Note 504-006, July 2003. (Revised August 2005.)
  • February 2003 (Revised February 2006)
  • Teaching Note

BMWFilms (TN)

By: Youngme E. Moon
Teaching Note for (9-502-046). View Details
Keywords: Auto Industry; United States
Citation
Purchase
Related
Moon, Youngme E. "BMWFilms (TN)." Harvard Business School Teaching Note 503-073, February 2003. (Revised February 2006.)
  • August 1995 (Revised March 1996)
  • Teaching Note

ITT Automotive: Global Manufacturing Strategy (1994) TN

By: Gary P. Pisano
Teaching Note for (9-695-002). View Details
Keywords: Auto Industry; Belgium; Germany; United States
Citation
Purchase
Related
Pisano, Gary P. "ITT Automotive: Global Manufacturing Strategy (1994) TN." Harvard Business School Teaching Note 696-040, August 1995. (Revised March 1996.)
  • July 1992
  • Teaching Note

Honda Today TN

By: Marco Iansiti
Teaching Note for (9-692-044). View Details
Keywords: Auto Industry
Citation
Purchase
Related
Iansiti, Marco. "Honda Today TN." Harvard Business School Teaching Note 693-009, July 1992.
  • April 1993
  • Teaching Note

Jaguar plc,1989 (TN)

By: Timothy A. Luehrman
Teaching Note for (9-291-034). View Details
Keywords: Auto Industry
Citation
Purchase
Related
Luehrman, Timothy A. "Jaguar plc,1989 (TN)." Harvard Business School Teaching Note 293-011, April 1993.
  • July 1992
  • Teaching Note

Dayton Electric Corporation TN

By: Steven C. Wheelwright
Teaching Note for (9-692-071). View Details
Keywords: Auto Industry
Citation
Related
Wheelwright, Steven C. "Dayton Electric Corporation TN." Harvard Business School Teaching Note 693-010, July 1992.
  • July 1992
  • Teaching Note

General Motors: Packard Electric Division TN

By: Steven C. Wheelwright
Teaching Note for (9-691-030). View Details
Keywords: Auto Industry
Citation
Purchase
Related
Wheelwright, Steven C. "General Motors: Packard Electric Division TN." Harvard Business School Teaching Note 693-003, July 1992.
  • April 2003
  • Teaching Note

Firestone/Ford Trie Controversy (TN) (A) and (B), The

By: V.G. Narayanan
Teaching Note for (9-101-034) and (9-101-087). View Details
Keywords: Auto Industry
Citation
Purchase
Related
Narayanan, V.G. "Firestone/Ford Trie Controversy (TN) (A) and (B), The." Harvard Business School Teaching Note 103-071, April 2003.
  • March 2003
  • Teaching Note

BMW AG: The Digital Car Project (A) and (B) (TN)

By: Stefan H. Thomke
Teaching Note for (9-699-044) and (9-699-045). View Details
Keywords: Auto Industry
Citation
Purchase
Related
Thomke, Stefan H. "BMW AG: The Digital Car Project (A) and (B) (TN)." Harvard Business School Teaching Note 603-117, March 2003.
  • August 1996 (Revised January 1998)
  • Teaching Note

Rolls-Royce and the Rise of High-Technology Industry TN

Teaching Note for (1-796-171)--(For Book Only). View Details
Keywords: Technology; Auto Industry
Citation
Purchase
Related
McCraw, Thomas K., and Rowena Olegario. "Rolls-Royce and the Rise of High-Technology Industry TN." Harvard Business School Teaching Note 797-034, August 1996. (Revised January 1998.)
  • April 2010
  • Teaching Note

BYD Company, Ltd. (TN)

By: Robert S. Huckman
Teaching Note for [606139]. View Details
Keywords: Initial Public Offering; Competitive Advantage; Labor; Competition; Problems and Challenges; Cost vs Benefits; Auto Industry; Auto Industry; China
Citation
Purchase
Related
Huckman, Robert S. "BYD Company, Ltd. (TN)." Harvard Business School Teaching Note 610-073, April 2010.
  • July 1997
  • Teaching Note

Coordination: An Overview TN

By: Ananth Raman
Teaching Note for (9-696-001). View Details
Keywords: Auto Industry; Auto Industry; United States
Citation
Purchase
Related
Raman, Ananth. "Coordination: An Overview TN." Harvard Business School Teaching Note 698-001, July 1997.
  • June 1993 (Revised March 1997)
  • Teaching Note

Peoria Engine Plant (A) and (B) TN

By: Robert S. Kaplan and Amy P. Hutton
Teaching Note for (9-193-082) and (9-193-083). View Details
Keywords: Auto Industry
Citation
Related
Kaplan, Robert S., and Amy P. Hutton. "Peoria Engine Plant (A) and (B) TN." Harvard Business School Teaching Note 193-186, June 1993. (Revised March 1997.)
  • May 2002
  • Teaching Note

New Beetle, The (TN)

By: Rajiv Lal
Teaching Note for (9-501-023). Includes color exhibits. View Details
Keywords: Auto Industry; United States
Citation
Purchase
Related
Lal, Rajiv. "New Beetle, The (TN)." Harvard Business School Teaching Note 502-088, May 2002.
  • March 2004
  • Teaching Note

Ford Motor Company: Quality of Earnings Growth Analysis (A) and (B) TN

By: David F. Hawkins
Teaching Note to (9-104-059) and (9-104-063). View Details
Keywords: Auto Industry; Auto Industry
Citation
Purchase
Related
Hawkins, David F. "Ford Motor Company: Quality of Earnings Growth Analysis (A) and (B) TN." Harvard Business School Teaching Note 104-067, March 2004.
  • ←
  • 3
  • 4
  • 5
  • 6
  • 7
  • →

Are you looking for?

→Search All HBS Web
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.