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- All HBS Web (160)
- Faculty Publications (86)
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- February 2018 (Revised October 2019)
- Technical Note
The Art and Science of Brand Valuation
By: Jill Avery
Brand valuation, the art and science of calculating the economic value accruing to a firm from its use of an intangible brand asset, yields frustratingly inconsistent, discrepant, and, therefore, controversial results. While it is widely accepted that brands are... View Details
Keywords: Brand Valuation; Brand Value; Brand; Brand Management; Marketing ROI; Brand Equity; Analytics; Return On Investment; Brands and Branding; Valuation; Marketing; Marketing Strategy; Investment Return; Consumer Behavior; Auto Industry; Auto Industry; Auto Industry; Auto Industry; Auto Industry; Auto Industry; Auto Industry; Auto Industry
Avery, Jill. "The Art and Science of Brand Valuation." Harvard Business School Technical Note 518-086, February 2018. (Revised October 2019.)
- December 1998
- Teaching Note
Mercedes-Benz in Alabama: Lessons from the Field TN
By: William J. Bruns Jr. and Carin-Isabel Knoop
Teaching Note for (9-199-028). View Details
- February 2010
- Teaching Note
Wanxiang Group: A Chinese Company's Global Strategy (TN)
By: Regina M. Abrami, William C. Kirby, F. Warren McFarlan and Keith Chi-ho Wong
Teaching Note for [308058]. View Details
- July 2009
- Teaching Note
TH!NK: The Norwegian Electric Car Company (TN)
Teaching Note for [808070]. View Details
- August 2005 (Revised January 2006)
- Teaching Note
Executive Decision Making at General Motors (TN)
By: David A. Garvin
Teaching Note to (9-305-026). View Details
- July 2003 (Revised August 2005)
- Teaching Note
Future of Hybrid Electric Vehicles, The (TN)
Teaching Note for (9-502-025). View Details
- February 2003 (Revised February 2006)
- Teaching Note
BMWFilms (TN)
By: Youngme E. Moon
Teaching Note for (9-502-046). View Details
- August 1995 (Revised March 1996)
- Teaching Note
ITT Automotive: Global Manufacturing Strategy (1994) TN
By: Gary P. Pisano
Teaching Note for (9-695-002). View Details
- July 1992
- Teaching Note
Honda Today TN
By: Marco Iansiti
Teaching Note for (9-692-044). View Details
Keywords: Auto Industry
- April 1993
- Teaching Note
Jaguar plc,1989 (TN)
By: Timothy A. Luehrman
Teaching Note for (9-291-034). View Details
Keywords: Auto Industry
- July 1992
- Teaching Note
Dayton Electric Corporation TN
Teaching Note for (9-692-071). View Details
Keywords: Auto Industry
- July 1992
- Teaching Note
General Motors: Packard Electric Division TN
Teaching Note for (9-691-030). View Details
Keywords: Auto Industry
- April 2003
- Teaching Note
Firestone/Ford Trie Controversy (TN) (A) and (B), The
By: V.G. Narayanan
Teaching Note for (9-101-034) and (9-101-087). View Details
Keywords: Auto Industry
- March 2003
- Teaching Note
BMW AG: The Digital Car Project (A) and (B) (TN)
By: Stefan H. Thomke
Teaching Note for (9-699-044) and (9-699-045). View Details
Keywords: Auto Industry
- August 1996 (Revised January 1998)
- Teaching Note
Rolls-Royce and the Rise of High-Technology Industry TN
Teaching Note for (1-796-171)--(For Book Only). View Details
- April 2010
- Teaching Note
BYD Company, Ltd. (TN)
Teaching Note for [606139]. View Details
- July 1997
- Teaching Note
Coordination: An Overview TN
By: Ananth Raman
Teaching Note for (9-696-001). View Details
- June 1993 (Revised March 1997)
- Teaching Note
Peoria Engine Plant (A) and (B) TN
By: Robert S. Kaplan and Amy P. Hutton
Teaching Note for (9-193-082) and (9-193-083). View Details
Keywords: Auto Industry
- May 2002
- Teaching Note
New Beetle, The (TN)
By: Rajiv Lal
Teaching Note for (9-501-023). Includes color exhibits. View Details
- March 2004
- Teaching Note
Ford Motor Company: Quality of Earnings Growth Analysis (A) and (B) TN
By: David F. Hawkins
Teaching Note to (9-104-059) and (9-104-063). View Details