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Publications
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Austin
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- May 2006
- Teaching Note
Forest Stewardship Council (TN)
By: James E. Austin and Ezequiel Reficco
Keywords: Forestry Industry
- 2006
- Casebook
Corporate Information Strategy and Management: Text and Cases
By: Lynda M. Applegate, Robert D. Austin and F. Warren McFarlan
- December 2005 (Revised January 2007)
- Case
Ben & Jerry's: Preserving Mission & Brand within Unilever
By: James E. Austin and James Quinn
In the months after Ben & Jerry's was acquired by Unilever, Ben & Jerry's head social mission faces challenges and opportunities unique in the company's history, including: how to manage employee morale; whether to include synthetic ingredients to meet consumer... View Details
Keywords: Brands and Branding; Problems and Challenges; Mergers and Acquisitions; Mission and Purpose; Social Enterprise; Management Teams; Governing and Advisory Boards; Value Creation; Corporate Governance; Employee Relationship Management; Food and Beverage Industry; Agriculture and Agribusiness Industry; Retail Industry; United States
- 2005
- Book
The Broadband Explosion: Leading Thinkers on the Promise of a Truly Interactive World
By: Robert D. Austin and Stephen P. Bradley
- Article
In Search of the Next "Killer App"
By: Robert D. Austin and Richard L. Nolan
Keywords: Online Technology
- April 2005 (Revised July 2009)
- Case
IBM's Decade of Transformation: Turnaround to Growth
By: Lynda M. Applegate, Robert D. Austin and Elizabeth Collins
Describes IBM's decade of transformation. Provides background on the company's history and the factors that led to its near death in the early 1990s and to its remarkable turnaround during Gerstner's reign as CEO. A rewritten version of an earlier case. View Details
- 2004
- Working Paper
On Identifying and Tracking the Next "Killer App"
By: Robert D. Austin and Richard L. Nolan
- October 2004
- Class Lecture
Strategic Alliances: The Power of Partnering Between Nonprofits and Businesses
By: James E. Austin
- July 2004 (Revised September 2004)
- Case
Novell: CEO-led Turnaround and Growth Strategy
By: Richard L. Nolan and Robert D. Austin
Novell CEO Jack Messman tried to return the company to its leadership position in the software industry through a strategy that embraces Linux and other open source software. This case serves as an introduction to open source software and strategies based on open... View Details
- May 2004
- Teaching Note
Monsanto: Technology Cooperation and Small Holder Farmer Projects (TN)
By: James E. Austin and Diana Barrett
Teaching Note to (9-302-068). View Details
Keywords: Biotechnology Industry
- May 2004
- Article
A Few First Principles for a Booming Third Sector
By: James E. Austin
Keywords: Finance
- April 2004
- Article
Mining Gold in Not-for-Profit Brands
By: John A. Quelch, James E. Austin and Nathalie Laidler-Kylander
- January 2004 (Revised February 2005)
- Case
Timberland and Community Involvement (Abridged Version)
By: James E. Austin and James Quinn
When Jeffrey Swartz became the third generation in his family to lead the Timberland Co., he made community involvement an integral part of the company's strategy. Under Swartz's leadership, Timberland formed a close partnership with City Year, the national corps of... View Details