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Publications

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      • Faculty Publications  (571)

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      • 2023
      • Working Paper

      Corporate Leaders Say They Are for Stakeholder Capitalism—But Which Version Exactly?: A Critical Look at Four Varieties

      By: Lynn S. Paine
      The past few years have seen an outpouring of articles and statements heralding the arrival of a new and more inclusive form of capitalism often called stakeholder capitalism. The new capitalism promises to strengthen companies, improve outcomes for their... View Details
      Keywords: Stakeholder Capitalism; Corporate Governance; Governing and Advisory Boards; Business and Stakeholder Relations; Economic Systems; Business and Shareholder Relations
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      Paine, Lynn S. "Corporate Leaders Say They Are for Stakeholder Capitalism—But Which Version Exactly? A Critical Look at Four Varieties." Harvard Business School Working Paper, No. 24-008, August 2023.
      • July–August 2023
      • Article

      Accounting for Carbon Offsets

      By: Robert S. Kaplan, Karthik Ramanna and Marc Roston
      Markets for carbon trading function poorly, and many traded offsets do not actually perform as promised. Without robust protocols for monitoring offsets and in the absence of proper accounting mechanisms, market-based approaches to reducing atmospheric GHG will be... View Details
      Keywords: Climate Change; Environmental Accounting; Environmental Regulation
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      Kaplan, Robert S., Karthik Ramanna, and Marc Roston. "Accounting for Carbon Offsets." Harvard Business Review 101, no. 4 (July–August 2023): 126–137.
      • July 2023
      • Article

      Deep Responsibility and Irresponsibility in the Beauty Industry

      By: Geoffrey Jones
      This article employs the concept of deep responsibility to assess the social responsibility of the beauty industry over time. It shows that many of today’s problems with the industry have deep historical roots. Products have too many ingredients that are potential... View Details
      Keywords: Business History; Corporate Social Responsibility and Impact; Beauty and Cosmetics Industry
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      Jones, Geoffrey. "Deep Responsibility and Irresponsibility in the Beauty Industry." Entreprises et histoire 111, no. 2 (July 2023): 113–125.
      • 2023
      • Working Paper

      Firm Visibility and Acquisition Likelihood: Evidence from Seeking Alpha Coverage

      By: Pu Gu, Benjamin Yost and Yuan Zou
      This study investigates whether social media coverage influences a firm’s likelihood of being acquired. Specifically, we hypothesize that coverage of a firm on the Seeking Alpha platform raises its visibility to potential acquirers and M&A advisers (i.e., investment... View Details
      Keywords: Social Media; Mergers and Acquisitions; Marketplace Matching; Investment Banking
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      Gu, Pu, Benjamin Yost, and Yuan Zou. "Firm Visibility and Acquisition Likelihood: Evidence from Seeking Alpha Coverage." Working Paper, July 2023.
      • July 11, 2023
      • Article

      How Reputation Does (and Does Not) Drive People to Punish Without Looking

      By: Jillian J. Jordan and Nour S. Kteily
      Punishing wrongdoers can confer reputational benefits, and people sometimes punish without careful consideration. But are these observations related? Does reputation drive people to people to “punish without looking”? And if so, is this because unquestioning... View Details
      Keywords: Opposing Perspectives; Outrage Culture; Signaling; Ideology; Moralistic Punishment; Perspective; Behavior; Reputation; Decision Making
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      Jordan, Jillian J., and Nour S. Kteily. "How Reputation Does (and Does Not) Drive People to Punish Without Looking." Proceedings of the National Academy of Sciences 120, no. 28 (July 11, 2023).
      • May–June 2023
      • Article

      Analytics for Marketers: When to Rely on Algorithms and When to Trust Your Gut

      By: Fabrizio Fantini and Das Narayandas
      Advanced analytics can help companies solve a host of management problems, including those related to marketing, sales, and supply-chain operations, which can lead to a sustainable competitive advantage. But as more data becomes available and advanced analytics are... View Details
      Keywords: Analytics and Data Science; Decision Making
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      Fantini, Fabrizio, and Das Narayandas. "Analytics for Marketers: When to Rely on Algorithms and When to Trust Your Gut." Harvard Business Review 101, no. 3 (May–June 2023): 82–91.
      • May 9, 2023
      • Article

      8 Questions About Using AI Responsibly, Answered

      By: Tsedal Neeley
      Generative AI tools are poised to change the way every business operates. As your own organization begins strategizing which to use, and how, operational and ethical considerations are inevitable. This article delves into eight of them, including how your organization... View Details
      Keywords: AI and Machine Learning; Organizational Change and Adaptation; Prejudice and Bias; Ethics
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      Neeley, Tsedal. "8 Questions About Using AI Responsibly, Answered." Harvard Business Review (website) (May 9, 2023).
      • May–June 2023
      • Article

      A New Approach to Building Your Personal Brand: How to Communicate Your Value

      By: Jill Avery and Rachel Greenwald
      For better or worse, in today’s world everyone is a brand. Whether you’re applying for a job, asking for a promotion, or writing a dating profile, your success will depend on getting others to recognize your value. So you need to get comfortable marketing... View Details
      Keywords: Personal Brand; Influencer Marketing; Leadership Development; Marketing; Brands and Branding; Identity; Reputation; Competency and Skills
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      Avery, Jill, and Rachel Greenwald. "A New Approach to Building Your Personal Brand: How to Communicate Your Value." Harvard Business Review 101, no. 3 (May–June 2023): 147–151.
      • April 27, 2020
      • Article

      A Crisis Playbook for Family Businesses

      By: Josh Baron and Ben Francois
      In a business crisis, the power of family business owners is magnified. Unlike public companies, which typically focus on maximizing shareholder value, family owners value objectives that usually go well beyond financial returns (e.g., family legacy, reputation). This... View Details
      Keywords: COVID-19 Pandemic; Crisis Management; Family Ownership; Family and Family Relationships
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      Baron, Josh, and Ben Francois. "A Crisis Playbook for Family Businesses." Harvard Business Review (website) (April 27, 2020).
      • April 3, 2023
      • Article

      Getting a Clearer View of Your Company’s Carbon Footprint

      By: Robert S. Kaplan, Karthik Ramanna and Stefan Reichelstein
      E-liability accounting is a new technique that will help customers factor in a product’s environmental footprint into their purchasing decisions and will help create a competition dynamic that leads to reduced carbon outputs. This article describes two pilot studies—by... View Details
      Keywords: Environmental Sustainability; Environmental Accounting; Supply Chain; Consumer Behavior
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      Kaplan, Robert S., Karthik Ramanna, and Stefan Reichelstein. "Getting a Clearer View of Your Company’s Carbon Footprint." Harvard Business Review Digital Articles (April 3, 2023).
      • March 31, 2023
      • Article

      What Is the Optimal Pattern of a Customer Journey?

      By: Julian De Freitas
      Even though customer experience (CX) leaders are becoming increasingly focused on optimizing their firms’ customer journeys, they face a clear challenge: Which touchpoints along the journey should they invest in? That is, which moments when the customer interacts with... View Details
      Keywords: Consumer Behavior; Customers; Brands and Branding
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      De Freitas, Julian. "What Is the Optimal Pattern of a Customer Journey?" Harvard Business Review (website) (March 31, 2023).
      • 2023
      • Chapter

      Marketing Through the Machine’s Eyes: Image Analytics and Interpretability

      By: Shunyuan Zhang, Flora Feng and Kannan Srinivasan
      he growth of social media and the sharing economy is generating abundant unstructured image and video data. Computer vision techniques can derive rich insights from unstructured data and can inform recommendations for increasing profits and consumer utility—if only the... View Details
      Keywords: Transparency; Marketing Research; Algorithmic Bias; AI and Machine Learning; Marketing
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      Zhang, Shunyuan, Flora Feng, and Kannan Srinivasan. "Marketing Through the Machine’s Eyes: Image Analytics and Interpretability." Chap. 8 in Artificial Intelligence in Marketing. 20, edited by Naresh K. Malhotra, K. Sudhir, and Olivier Toubia, 217–238. Review of Marketing Research. Emerald Publishing Limited, 2023.
      • 2023
      • Article

      Bridging the Gap with the ‘New’ Economic History of Africa

      By: Ewout Frankema and Marlous van Waijenburg
      This review article seeks to build bridges between mainstream African history and the more historically oriented branch of the ‘new’ economic history of Africa. We survey four central topics of the new economic history of Africa—growth, trade, labor, and inequality—and... View Details
      Keywords: Economic Growth; Trade; Labor; Equality and Inequality; Development Economics; History; Africa
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      Frankema, Ewout, and Marlous van Waijenburg. "Bridging the Gap with the ‘New’ Economic History of Africa." Journal of African History 64, no. 1 (2023): 38–61.
      • February 2023
      • Article

      Maintaining Health Care Innovations After the Pandemic

      By: Regina E. Herzlinger, Barak D. Richman and Kevin A. Schulman
      The COVID-19 pandemic exposed the worst failings of the health care system, but it also stimulated a flurry of innovations that could lead to a much-improved delivery system. These were innovations that were born out of necessity: telemedicine access and use... View Details
      Keywords: Health Care; Health Care Industry; Health Care Outcomes; Innovation; Innovation In Healthcare Delivery; COVID; COVID-19 Pandemic; Pandemics; Telemedicine; Telehealth; Ambulatory Care; Vaccines; Innovation and Invention; Change; Health Industry
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      Herzlinger, Regina E., Barak D. Richman, and Kevin A. Schulman. "Maintaining Health Care Innovations After the Pandemic." e225404. JAMA Health Forum 4, no. 2 (February 2023).
      • 2023
      • Article

      Experimental Evaluation of Individualized Treatment Rules

      By: Kosuke Imai and Michael Lingzhi Li
      The increasing availability of individual-level data has led to numerous applications of individualized (or personalized) treatment rules (ITRs). Policy makers often wish to empirically evaluate ITRs and compare their relative performance before implementing them in a... View Details
      Keywords: Causal Inference; Heterogeneous Treatment Effects; Precision Medicine; Uplift Modeling; Analytics and Data Science; AI and Machine Learning
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      Imai, Kosuke, and Michael Lingzhi Li. "Experimental Evaluation of Individualized Treatment Rules." Journal of the American Statistical Association 118, no. 541 (2023): 242–256.
      • 13 Dec 2022
      • Interview

      Why Some Start-Ups Fail to Scale

      By: Jeffrey Rayport and Curt Nickisch
      Managing rapid growth is a huge challenge for young businesses. Even start-ups with glowing reviews and skyrocketing sales can fail. That’s because new ventures and corporate initiatives alike have to sustain profitability at scale, according to Harvard Business School... View Details
      Keywords: Business Startups; Growth Management; Outcome or Result; Transition
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      "Why Some Start-Ups Fail to Scale." HBR IdeaCast (podcast), Harvard Business Review Group, December 13, 2022.
      • December 2022
      • Article

      Entry Points: Gaining Momentum in Early-Stage Cross-Boundary Collaborations

      By: Eva Flavia Martínez Orbegozo, Jorrit de Jong, Hannah Riley Bowles, Amy Edmondson, Anahide Nahhal and Lisa Cox
      To address complex social challenges, it is widely recognized that leaders from public, for-profit, and civic organizations should join forces. Yet, well-intended collaborators often struggle to achieve alignment and fail to gain traction in their joint efforts. This... View Details
      Keywords: Groups and Teams; Social and Collaborative Networks; Goals and Objectives
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      Orbegozo, Eva Flavia Martínez, Jorrit de Jong, Hannah Riley Bowles, Amy Edmondson, Anahide Nahhal, and Lisa Cox. "Entry Points: Gaining Momentum in Early-Stage Cross-Boundary Collaborations." Journal of Applied Behavioral Science 58, no. 4 (December 2022): 595–645.
      • 2022
      • Chapter

      Buying Time? The Vietnam War and Southeast Asia

      By: Mattias Fibiger
      This article examines the “buying time thesis”—the idea that the American war in Vietnam bought time for the rest of Southeast Asia to build up political, economic, military, and diplomatic defenses against communism. It finds that there is some truth to claims that... View Details
      Keywords: Vietnam War; Impact; Legacy; Geopolitics; War; History; Government and Politics; Southeast Asia
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      Fibiger, Mattias. "Buying Time? The Vietnam War and Southeast Asia." In The Vietnam War in the Pacific World, edited by Brian Cuddy and Fredrik Logevall, 231–256. Chapel Hill: University of North Carolina Press, 2022.
      • November–December 2022
      • Article

      Can AI Really Help You Sell?: It Can, Depending on When and How You Implement It

      By: Jim Dickie, Boris Groysberg, Benson P. Shapiro and Barry Trailer
      Many salespeople today are struggling; only 57% of them make their annual quotas, surveys show. One problem is that buying processes have evolved faster than selling processes, and buyers today can access a wide range of online resources that let them evaluate products... View Details
      Keywords: Sales; AI and Machine Learning; Customers
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      Dickie, Jim, Boris Groysberg, Benson P. Shapiro, and Barry Trailer. "Can AI Really Help You Sell? It Can, Depending on When and How You Implement It." Harvard Business Review 100, no. 6 (November–December 2022): 120–129.
      • 2022
      • Article

      Indonesia and the Third Indochina War: The End of Containment

      By: Mattias Fibiger
      The Third Indochina War called forth dramatic changes in the international relations of Southeast Asia. Foremost among these changes was a shift in the geopolitical orientation of the Association of Southeast Asian Nations (ASEAN). The organization’s founders... View Details
      Keywords: Cold War; War; National Security; Southeast Asia; Indonesia; China
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      Fibiger, Mattias. "Indonesia and the Third Indochina War: The End of Containment." Journal of American-East Asian Relations 29, no. 3 (2022): 240–270.
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