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- March 1984 (Revised December 1985)
- Case
Clairol Appliance Division: The Skin Machine (A)
By: John A. Quelch
- March 1983 (Revised January 1984)
- Case
Merloni Group
The general manager of the recently-established French subsidiary of an Italian appliance company is in conflict with headquarters about unexpectedly poor financial performance. Headquarters management believes it should be able to exert more control over the... View Details
- December 1980 (Revised April 1981)
- Case
General Electric Co.: Appliance Division Advertising
- 1980
- Chapter
Consumer Satisfaction with Appliances and Personal Care Equipment
By: S. Ash, M. Grant and J. Quelch
- October 1974 (Revised June 1981)
- Case
Clairol, Inc.: Appliance Division
- August 1972 (Revised February 1973)
- Case
Sears, Roebuck and Co.: Appliances
By: Joseph L. Bower
Keywords: Retail Industry
- June 1972 (Revised March 1973)
- Background Note
Note on the Major Home Appliance Industry
By: Joseph L. Bower