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- All HBS Web (108)
- Faculty Publications (18)
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- All HBS Web (108)
- Faculty Publications (18)
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- 20 Nov 2017
- Research & Ideas
How Independent Bookstores Have Thrived in Spite of Amazon.com
stores to 2,227. This surprising resurgence piqued the interest of Ryan Raffaelli, an assistant professor in the Organizational Behavior unit at Harvard Business School, who studies how mature organizations and industries faced with... View Details
- 20 Dec 2017
- Lessons from the Classroom
How to Design a Better Customer Experience
about meeting customer expectations, providing value, or generating good functionality. Instead, they are more often about encountering an unexpected problem: A consumer heads to an Apple store with a broken... View Details
- Research Summary
Overview
Over the last decade, technology companies like Amazon, Google, and Netflix have pioneered data-driven research and development processes centered on massive experimentation. However, as companies increase the breadth and scale of their experiments to millions of... View Details
- 16 Feb 2010
- Research & Ideas
The Outside-In Approach to Customer Service
customers is just the starting point. From here, firms have to make a creative leap to discover the unique combination of products and services that may address those needs. No customer gave Steve Jobs and Apple the design for the iPhone... View Details
- Research Summary
Overview
By: Iavor I. Bojinov
Over the last decade, technology companies like Amazon, Google, and Netflix have pioneered data-driven research and development processes centered on massive experimentation. However, as companies increase the breadth and scale of their experiments to millions of... View Details
- 23 Jan 2013
- Research & Ideas
Three-Dimensional Strategy: Winning the Multisided Platform
a reseller to completely control prices, and the prices were quite low." On the flip side, Apple manages its iPhone App Store as an MSP, creating a space where application developers can market and sell a... View Details
Keywords: by Julia Hanna
- 12 Dec 2011
- HBS Case
HBS Cases: Clocky, the Runaway Alarm Clock
designing, positioning, marketing, and selling the animated snooze-button thwarter, as well as the challenge of expanding the company's product line. The cases deal with universal entrepreneurial consumer product questions: Should the product be sold at big-box View Details
- 04 Feb 2002
- Research & Ideas
How a Juicy Brand Came Back to Life
unfolds. An Endearing Artlessness Some brands just want to have fun, and from birth Snapple was one of them. Operating from the back of his parents' pickle store in Queens, Arnie Greenberg and his friends Leonard Marsh and Hyman Golden... View Details
- 23 Nov 2021
- Research & Ideas
The Vinyl Renaissance: Take Those Old Records Off the Shelf
record was relatively easy. The major labels used to own plants to ensure they had enough product to keep record store bins stocked. What does the landscape look like today? Kelleher: In North America, I estimate there are probably 20... View Details
- 09 Jan 2006
- Research & Ideas
When Benchmarks Don’t Work
not a meaningful, let alone actionable, comparison. Similarly, although the cost of serving a customer who is purchasing clothing from a Wal-Mart store is likely far below the same cost for an Armani store, Armani would probably not... View Details
- 07 Oct 2011
- Research & Ideas
The Steve Jobs Legacy
another star in that constellation. William Kirby (General Management) Steve Jobs's legacy is everywhere, not the least in Chinese cities where the Apple stores are crowded from dawn to dusk, and where there... View Details
- 08 Jul 2024
- Research & Ideas
The Critical Computer Science Principles Every Strategic Leader Needs to Know
says. “Generative AI chatbots like ChatGPT and the motion gestures control in the Apple Vision Pro continue to expand who can use a computer and what you can use it for.” Wu shares how his father, who studied computer science in college... View Details
- 07 Jun 2016
- First Look
June 7, 2016
Apple and government authorities from accessing data stored on the device. Law enforcement officials warned that the encryption hindered investigations for criminal cases and international terrorism and... View Details
Keywords: Sean Silverthorne
- 17 Oct 2016
- HBS Case
Business Solutions That Help Cut Food Waste
says. “We’ve created a really high bar for what’s acceptable to be marketed and eaten by humans,” he says. “The apple that you see in the store has to be the perfect apple.” He puts it this way: If you start... View Details
- 14 Sep 2007
- Research & Ideas
How to Profit from Scarcity
company. It wasn't just direct sales of these two products that benefited from the scarcity illusion, however: The heavy crowds drove sales of related products in Apple stores and bookstores during a... View Details
- 13 Mar 2017
- Research & Ideas
Hiding Products From Customers May Ultimately Boost Sales
Retailers routinely swap out the products they display to customers. It’s called assortment rotation, and it’s a popular business strategy for many brick-and-mortar and online stores alike. Retailing trends such as “fast fashion” (think... View Details
- 31 Dec 2012
- Research & Ideas
Most Popular Stories of 2012
Published: March 5, 2012 The stuffy department store chain has become emboldened under new CEO Ron Johnson, with plans for an innovative store upgrade, simplified prices, and a brand polish. Professor Rajiv... View Details
Keywords: by Staff
- 23 Jun 2015
- First Look
First Look: June 23, 2015
Demoulas by his cousin, Arthur S. Demoulas, and directors affiliated with him set off employee protests throughout the grocery store chain. Industry specialists estimated that Market Basket was losing close to $10 million each day in lost... View Details
Keywords: Sean Silverthorne
- 09 Dec 2015
- Research Event
When Hosts Attack: The Competitive Threat of Online Platforms
In the online marketplace, oodles of retailers and developers rely on “platforms” such as Amazon.com, the Apple App Store, Facebook, and Twitter to get their products and services into the hands of users. Retailers, for example, sell... View Details
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
or even how much they will pay for an item. But they aren't very good at accessing where that value comes from, or how and when it is influenced by factors like store displays or brands.” Most humans are a little more complicated than... View Details