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- Faculty Publications (7)
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- All HBS Web (113)
- Faculty Publications (7)
- 20 Apr 2021
- Book
A Simple Question That Can Guide Companies to Epic Success
walk-away points. WTP is the maximum a customer would ever pay for a product. Charge one cent more, and the customer is better off walking away from the transaction. As the Apple example illustrates, many... View Details
Keywords: by Danielle Kost
- 12 Mar 2006
- Research & Ideas
New Research Explores Multi-Sided Markets
Today Apple operates iTunes as a merchant that buys music rights from publishers and then sells it itself as it pleases to users. However, it is easily conceivable that at some point Apple may wish to... View Details
- 16 Feb 2010
- Research & Ideas
The Outside-In Approach to Customer Service
customers is just the starting point. From here, firms have to make a creative leap to discover the unique combination of products and services that may address those needs. No customer gave Steve Jobs and Apple the design for the iPhone... View Details
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
effective. Graphic by Blair Storie-Johnson (Source: “The CMO Survey 2017”) Is this ever-increasing focus on social paying off? Forty-three percent of respondents said in the CMO Survey that they have not been able to show the impact of... View Details
- 09 Feb 2021
- News
Investing in Entrepreneurship
become great oaks. The companies that are spawned provide employment, pay taxes, and advance the standard of living—all actions that are great for America.” Missy Crisp, a Vassar graduate who earned an MBA at night from Hofstra University... View Details
Keywords: Susan Young
- 16 Dec 2019
- Research & Ideas
Taking on the Taboos That Keep Women Out of India's Workforce
Hanna is an associate editor of the HBS Alumni Bulletin. [Image: Zzvet] Related Reading Gender Bias Complaints against Apple Card Signal a Dark Side to Fintech Women Pay a Higher Career Price in Today's... View Details
Keywords: by Julia Hanna
- 11 Oct 2006
- What Do You Think?
How Do We Respond to the “Dependency Ratio” Dilemma?
value by the fortunate few." As Cass Apple put it, "It is simply a matter of morality." Bob Fitzpatrick said, "This situation is nothing more than an extension of our 'Teflon' culture." At the national level,... View Details
Keywords: by Jim Heskett
- 15 Jul 2019
- Book
Many Executives Are Afraid of Finance. Here's How They Can Gain Confidence
and free cash flow. The emphasis on cash helps explain how firms have changed their supply chains and how working capital has become a significant financial benefit to major firms ranging from Apple to Walmart. Similarly, emphasizing cash... View Details
Keywords: by Dina Gerdeman
- 07 Apr 2015
- News
Warrior Spirit
a fact Sityodtong has made one of the gym’s competitive advantages despite the expense involved in recruiting and relocating fighters from as far away as Brazil. (Monthly pay for an Evolve instructor ranges from $5,000 to $15,000; housing... View Details
- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
Picture the Jamaican bobsled team going for the gold at the Winter Olympics. Or competitors in what seem fundamentally unbalanced battles: the Chicago Cubs versus the New York Yankees, Apple versus Microsoft, and Southwest Airlines versus... View Details
Keywords: by Martha Lagace
- 12 Oct 2022
- Research & Ideas
When Design Enables Discrimination: Learning from Anti-Asian Bias on Airbnb
post-doctoral researcher at the Université Paris-Dauphine, and Michelangelo Rossi, assistant professor at Télécom Paris. In a political environment where racial injustice draws plenty of attention from all sides, companies that want to lead on the issue need to View Details
- 04 Jun 2012
- Research & Ideas
The Business of Life
importance of allocating resources in such a way that they match the strategy, starting with tales of woe from giants like Unilever and Apple and segueing into stories of friends whose marriages fell apart due to neglect. "Watch where... View Details
Keywords: by Carmen Nobel
- 08 Feb 2010
- HBS Case
Looking Behind Google’s Stand in China
on a separate matter involving the China Written Works Copyright Society, which accused Google of failure to inform or pay authors of books it was digitizing. Google issued an apology. My suspicion is there was thought to be a quid pro... View Details
- Web
Frequently Asked Questions | HBS Online
ecosystem of engaged learners, you cannot audit our courses. Will I need to purchase any additional materials? Your program fee covers all course materials. All of the materials for our courses are accessed on the course platform. You will not be required to purchase... View Details
- 02 Nov 2020
- What Do You Think?
Is Antitrust Just a Quaint Notion in the Digital Age?
to be as much as $12 billion, or 21 percent of Apple’s profits. The larger point is that Google pays Apple large heaps of money to help it preserve its 92 percent share of the global internet search market.... View Details
Keywords: by James Heskett; Retail; Technology; Telecommunications; Communications; Consumer Products; Service
- 06 Apr 2016
- What Do You Think?
As Tim Cook, How Would You Tackle Apple's Next Challenge?
peculiarity.” Guy said, “If you don’t have sizzle, who cares about security?” LarryWilhel added, “Cook should get focused on leading the company. Apple Pay has the opportunity to manage a trillion dollars of... View Details
- 24 Apr 2014
- News
Betting big on star power can be a winning strategy in business—not just show business
creating marketing efficiencies. Although the digital revolution promised to democratize content production and distribution, the reality is that blockbuster strategies are more applicable and entrenched than ever before. Citing companies as varied as View Details
- 01 Dec 2019
- News
Case Study: Farming It Out
photo courtesy of Charlie Andersen Charlie Andersen (MBA 2014) grew up on a 200-acre organic family farm west of Philadelphia that produced everything from apples and blueberries to sweet corn. Andersen absolutely loved it—for the most... View Details
- 11 Dec 2006
- Research & Ideas
Fixing Price Tag Confusion
tend to process as many product dimensions as the number of prices shown to them. All-inclusive pricing focuses consumers on the core component of the transaction. Partitioned pricing, in contrast, triggers separate processing of the offered benefits. For example, if... View Details
- 25 Sep 2006
- Research & Ideas
How Software Platforms Revolutionize Business
the promise to significantly change how we buy and pay for goods and service in the future. Could you elaborate on this? What impact do software platforms have for the consumer on the street? A: Software platforms are universal in nature... View Details