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Show Results For
- All HBS Web
(776)
- People (1)
- News (314)
- Research (382)
- Events (3)
- Multimedia (23)
- Faculty Publications (190)
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- November 1990 (Revised November 1991)
- Case
Apple Computer (B): Managing Morale and Corporate Culture
Explores how the human resource function at Apple Computer can best support the company's strategy. Analyzes the culture and morale at Apple. Apple has a very unique culture. Moreover, morale within the company is at a low. The culture is powerful in aiding the company... View Details
Keywords: Attitudes; Organizational Culture; Employees; Business Strategy; Computer Industry; United States
Gibbs, Michael J. "Apple Computer (B): Managing Morale and Corporate Culture." Harvard Business School Case 491-041, November 1990. (Revised November 1991.)
- November 1990 (Revised October 1994)
- Case
Apple Computer (C): The Human Resource Function
Explores how the human resource (HR) function at Apple Computer can best support the company's strategy. Describes in detail the HR function. The function is considering a reorganization at the end of the case, in response to criticism from non-HR employees and... View Details
Keywords: Organizational Change and Adaptation; Organizational Culture; Human Resources; Business Strategy; Computer Industry; United States
Gibbs, Michael J. "Apple Computer (C): The Human Resource Function." Harvard Business School Case 491-043, November 1990. (Revised October 1994.)
- 06 Mar 2017
- Research & Ideas
Why Comparing Apples to Apples Online Leads To More Fruitful Sales
display Apples to Apples and other board games, rather than attempting a cross-promotion with, say, Halloween costumes. The study results are outlined in a forthcoming Journal of Behavioral Decision Making... View Details
- April 2008 (Revised September 2008)
- Teaching Note
Apple Inc., 2008 (TN)
By: David B. Yoffie and Michael Slind
Teaching Note for [708480]. View Details
- January 1994 (Revised July 1994)
- Case
Apple Computer in China--1993
By: David B. Yoffie
Yoffie, David B. "Apple Computer in China--1993." Harvard Business School Case 794-100, January 1994. (Revised July 1994.)
- Article
How Apple Gamed App Pricing
Kominers, Scott Duke. "How Apple Gamed App Pricing." Bloomberg Opinion (December 11, 2018).
- December 1986
- Supplement
Donna Dubinsky and Apple Computer, Interview, Video
Presents a question and answer session with Donna Dubinsky. Examines what she learned from the painful change situation she experienced and illustrates her coming of age as a senior manager at Apple Corp. View Details
Jick, Todd D., and Mary C. Gentile. "Donna Dubinsky and Apple Computer, Interview, Video." Harvard Business School Video Supplement 887-521, December 1986.
- January 2024
- Teaching Note
Apple Inc. in 2023
By: David B. Yoffie
Teaching Note for HBS Case No. 724-419. View Details
- June 2018 (Revised January 2020)
- Teaching Note
Apple Inc. in 2018
By: David B. Yoffie
Teaching Note for HBS No. 718-439. View Details
- December 2005
- Teaching Note
Apple Computer, 2005 (TN)
By: David B. Yoffie
Keywords: Computer Industry
- June 2006
- Teaching Note
Apple Computer, 2006 (TN)
By: David B. Yoffie
Teaching Note to 706496. View Details
Keywords: Information Technology Industry
- May 1992 (Revised January 1993)
- Teaching Note
Apple Computer--1992, Teaching Note
By: David B. Yoffie
Teaching Note for (9-792-081). View Details
Keywords: Computer Industry
- 07 Nov 2007
- Op-Ed
How Marketing Hype Hurt Boeing and Apple
787 was showcased to the public from behind the hangar doors on July 8, 2007. Boeing marketers had done a terrific job of positioning the Dreamliner as a step change improvement in air travel, all but blocking out news around the rival Airbus 380. The hype had brought... View Details
- March 1995 (Revised July 1995)
- Case
Apple Computer (B)(Abridged) : Building a Worldwide Strategy
By: Michael Beer and Gregory C. Rogers
Describes the building of Apple's new strategy. Explores how the human resource function at Apple Computer can best support that strategy. View Details
Beer, Michael, and Gregory C. Rogers. "Apple Computer (B)(Abridged) : Building a Worldwide Strategy." Harvard Business School Case 495-045, March 1995. (Revised July 1995.)
- March 1987 (Revised June 1988)
- Supplement
Donna Dubinsky and Apple Computer, Inc. (D)
Accompanies Donna Dubinsky (A), (B), (C), and (E) but offers a unique additional perspective, that of the "antagonist" in this case, Debi Coleman. Coleman, vice president of manufacturing at Apple, offers her observations on the distribution conflict at Apple and her... View Details
Jick, Todd D., and Mary C. Gentile. "Donna Dubinsky and Apple Computer, Inc. (D)." Harvard Business School Supplement 487-077, March 1987. (Revised June 1988.)
- December 2020
- Teaching Note
Apple Inc. in 2020
By: David B. Yoffie
Teaching Note for HBS Case #720-454. View Details
- March 2012
- Case
New England Apple Slices
By: Deishin Lee and James Weber
Lee, Deishin, and James Weber. "New England Apple Slices." Harvard Business School Case 612-045, March 2012.
- May 1999
- Teaching Note
Apple Computer 1999 TN
By: David B. Yoffie and Mary Kwak
Teaching Note for (9-799-108). View Details
Keywords: Information Technology Industry
- February 1986 (Revised June 1988)
- Supplement
Donna Dubinsky and Apple Computer, Inc. (E)
Presents a description of two management style assessment questionnaires that were completed by Donna Dubinsky: the Influence Style Questionnaire and the Leadership Practices Inventory. Dubinsky's results are summarized and presented in two exhibit graphs. This data... View Details
Jick, Todd D. "Donna Dubinsky and Apple Computer, Inc. (E)." Harvard Business School Supplement 486-087, February 1986. (Revised June 1988.)