Apology - Publications - Faculty & Research

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02 Feb 2016
First Look

February 2, 2016

relationships with customers, the Bansals immediately drafted an apology and terminated the seller's agreement with Flipkart. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/516017-PDF-ENG Harvard Business School Case 516-049... View Details

Keywords: Sean Silverthorne

26 Mar 2012
Research & Ideas

What Neuroscience Tells Us About Consumer Desire

centers correlated with whether a song achieved eventual commercial success. The OneRepublic song Apologize performed especially well in both the brain scans and the market. "Importantly, Berns and Moore also asked their original... View Details

Keywords: by Carmen Nobel; Consumer Products

29 Oct 2000
Research & Ideas

The Entrepreneurial Venture: A Conversation

customers on Valentine's Day, so we decided to offer the best customer service ever. We called every single customer and explained that our reshipment would be late. We sent a follow-up letter of apology from me and included a discount... View Details

Keywords: by Susan Young