Publications

June 2018 (Revised January 2018)
Supplement

Membership Rewards® from American Express

By: Shelle Santana, Frances X. Frei and Lauren G. Pickle

This spreadsheet is intended as a supplement for the case study "Membership Rewards® from American Express." View Details

November 1992 (Revised May 1993)
Case

American Mobile Satellite Corporation

By: Frank V. Cespedes and Laura Goode

American Mobile Satellite Corp. (AMSC) has a license to provide wireless mobile communications via satellite throughout the United States and 200 miles of coastal waters. The first satellite launch is scheduled for 1994 and, in the interim, AMSC is providing limited... View Details

Keywords: Wireless Technology; Decisions; Distribution Channels; Marketing Strategy; Product Development; Sales; Emerging Markets; Resource Allocation; Performance Capacity; Communications Industry; Information Technology Industry; United States

June 2018 (Revised January 2019)
Case

Membership Rewards® from American Express

By: Shelle Santana, Frances X. Frei and Lauren G. Pickle

Credit and charge card issuer American Express (Amex) had developed a strong reputation among consumers due in part to its Membership Rewards (MR) loyalty program, first established in 1991. Through MR, all Amex cardholders could accumulate and redeem “points” based on... View Details

Keywords: Financial Services; Customer Loyalty; Credit Cards; Marketing Strategy; Product Marketing; Brands and Branding; Customer Value and Value Chain; Value Creation; Financial Services Industry; Banking Industry; North America; United States

October 1992
Supplement

American Connector Co. (B)

By: Gary P. Pisano

Presents a plant manager's proposal to improve operations at American Connector Co. The plan attempts to imitate operations at DJC Corp., a successful Japanese competitor. Requires students to consider how changes in manufacturing impact productivity, flexibility, and... View Details

Keywords: Change; Production; Performance Productivity; Strategy; Japan; Sunnyvale

12 Feb 2015
Video

Latin American Prospective Student Webinar

01 Mar 2007
News

Latin American Conference

Two former Latin American presidents, a dozen chief executives, and more than thirty top managers and HBS faculty participated in the lX Latin American Conference held at HBS in January. Some 400 attendees... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Corporate, Subsidiary, and Regional Managing Offices; Management

March 1983 (Revised January 1989)
Case

American Home Products Corp.

American Home Products is a company with virtually no debt. Students are asked to analyze the company's debt policy and make a recommendation to the CEO. It is likely that adding debt to the capital structure would create some value for shareholders; the CEO is firmly... View Details

Keywords: Value Creation; Business Strategy; Borrowing and Debt; Consumer Products Industry

25 Jan 2021
Book

In a Nutshell, Why American Capitalism Succeeded

How did the United States become the world’s center of business growth following its founding in 1776? Surely a number of nations had powerful natural resources, stable financial and legal institutions, and dynamic entrepreneurs over that same span. Why was American... View Details

Keywords: by Sean Silverthorne; Manufacturing

23 Nov 2013
News

Are American Workers the Best?

October 1956
Case

American Drug Corp.

May 1982
Case

American Stores (A)

June 2017
Case

American Family Care

By: John Quelch and Leila Roumani

February 2004
Supplement

The American System

By: David A. Moss, Sarah A. Brennan and Tiffany Morris

Keywords: United States

January–February 1998
Article

The American Perspective

By: D. Q. Mills

Keywords: Perspective; United States

20 Apr 2012
News

The American Connection

29 Apr 2010
News

Another American way

01 Mar 2008
News

An American Odyssey

prevailing beliefs.” America and his family forebears have experienced an odyssey that, one might say, is uniquely American. As best he can determine, America is descended from an enslaved African named America who escaped to freedom prior to the View Details

Keywords: Garry Emmons; Lawrence Fouraker; Business Schools & Computer & Management Training; Educational Services; Finance

Spring 2017
Article

Globalizing Latin American Beauty

By: Geoffrey Jones

This article discusses the growth over time of the beauty industry in Latin America and its bias towards celebrating whiter rather than darker skin. Although alleged Latin American fascination with beauty is regularly ascribed to culture, Latin sensuousness, and... View Details

Keywords: Latin America; Race And Ethnicity; Globalization; Race; Ethnicity; Prejudice and Bias; Beauty and Cosmetics Industry; Latin America