Publications

2014
Chapter

Firms and Global Capitalism

By: Geoffrey Jones

This chapter forms part of the two-volume Cambridge History of Capitalism, a definitive new reference work that traces the history of capitalism from its origins to the present day. The chapter focuses on the role of business enterprises as powerful actors in... View Details

Keywords: Political Economy; American History; Economic History; Business History; Labor History; Slavery; Numeracy And Quantification; Science And Technology Studies; History Of The Book; International Investment; International Business; International Marketing; Globalization; History

April 2005 (Revised February 2006)
Case

L'Oreal and the Globalization of American Beauty

By: Geoffrey G. Jones, David Kiron, Vincent Dessain and Anders Sjoman

Examines L'Oreal's acquisition of leading U.S. cosmetics brands, including Maybelline, Redken, and Kiehl's, and their subsequent renewal and globalization. Reviews the history of L'Oreal, now the world's largest cosmetics company, from its origins in France in 1907.... View Details

Keywords: Management; Corporate Strategy; Problems and Challenges; Brands and Branding; Business History; Globalization; Acquisition; Beauty and Cosmetics Industry; Consumer Products Industry; France; United States

06 Feb 2014
Research & Ideas

The Art of American Advertising

Harvard Business School's Baker Library is hosting a historical exhibit that examines the advertising industry in a bygone era, when marketers still had to depend on printed materials to capture consumer attention. The Art of American... View Details

Keywords: by Carmen Nobel; Advertising

2018
Book

American Fair Trade: Proprietary Capitalism, Corporatism, and the 'New Competition,' 1890–1940

By: Laura Phillips Sawyer

American Fair Trade explores the contested political and legal meanings of the term fair trade from the late nineteenth century through the New Deal era. This history of American capitalism argues that business associations partnered with regulators to... View Details

Keywords: Economic Systems; Competition; Policy; Fairness; History; Governing Rules, Regulations, and Reforms; United States

29 Oct 2006
Research & Ideas

The History and Influence of Andy Grove

biographer Richard S. Tedlow puts it, Grove was "one of the master managers in the history of American business." A new biography, Andy Grove: The Life and Times of an American, will debut next... View Details

Keywords: by Sean Silverthorne; Computer

08 Jan 2007
Research & Ideas

Who Rises to Power in American Business?

"outsiders," such as Elizabeth Arden, created their own road to success, overcoming significant odds. The new book Paths to Power: How Insiders and Outsiders Shaped American Business Leadership explores the demographics of... View Details

Keywords: by Sean Silverthorne

09 Nov 2009
Research & Ideas

Come Fly with Me: A History of Airline Leadership

1978, U.S. airlines were one of the most government-regulated businesses, when suddenly full deregulation changed the competitive landscape once again. How individual executives both shaped the industry and were shaped by it is the subject of a new View Details

Keywords: by Sarah Jane Gilbert; Air Transportation

February 2004
Case

C.W. Post: An American Legacy

By: Nitin Nohria

Keywords: Business History; United States

January 2000 (Revised April 2000)
Case

StarMedia: Launching a Latin American Revolution

By: Thomas R. Eisenmann and Jon K Rust

By the fall of 1999, StarMedia had sprinted to a sizable lead in the race to acquire Latin American Internet users. Its pan-regional, horizontal portal was the first to target Spanish- and Portuguese-language speakers on the Internet, registering 1.2 billion page views... View Details

Keywords: Private Ownership; History; Risk Management; Business Cycles; Corporate Entrepreneurship; Infrastructure; Media; Emerging Markets; Cross-Cultural and Cross-Border Issues; Web; Information Technology Industry; Web Services Industry

08 Mar 2017
Book

Why American Democracy Thrives On Conflict

Keywords: by Julia Hanna

Fall 1997
Article

Little Machines in Their Gardens: A History of School Gardens in America, 1891 to 1920

By: Brian Trelstad

“Little Machines in their Gardens: A History of School Gardens in America, 1891 to 1920” explores the rise and decline of the school garden movement in the United States. The paper first documents the early history of the gardens and establishes them as a national... View Details

Keywords: School Garden Movement; United States

December 2011 (Revised February 2019)
Case

The Indian Removal Act and the 'Trail of Tears'

By: Tom Nicholas, Ari Medoff, Raven Smith and Sam Subramanian

Native Americans were subjected to a protracted and painful process of forced removal from their land. The case provides "first hand" evidence on the debate over Indian removal as it took place during the early nineteenth century. The first document is excerpted from... View Details

Keywords: Native Americans; History; Laws and Statutes; United States

Research Summary

Re-Producing Exclusivity: A History of the Transatlantic Fashion Industry, 1929-1960

The history of fashion has been increasingly explored over the last decade, but two important and intertwined features of the topic are still underdeveloped: business and its international aspect. These dimensions are crucial. Fashion is first and foremost an industry... View Details

2016
Working Paper

Decision-Making by Precedent and the Founding of American Honda (1948 – 1974)

By: Ramon Casadesus-Masanell and John Heilbron

American Honda was founded in 1959 as a wholly owned subsidiary of the Honda Motor Company to facilitate sales and distribution in the United States. The details of American Honda’s early history have long served as evidence in debates among scholars and practitioners... View Details

Keywords: Strategy; Business Subsidiaries; Decision Making; Auto Industry; Retail Industry; United States

SSRN

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26 Jun 2019
Research & Ideas

Why the US-China Tariff Standoff Hurts American Companies More

Cavallo suggests that American companies—and more recently, consumers—are bearing the brunt of the trade war with China, whose government has been retaliating with its own import tax increases. US exporters, particularly farmers selling... View Details

Keywords: by Danielle Kost; Retail; Manufacturing; Steel

January 2012 (Revised August 2015)
Case

Georges Doriot and American Venture Capital

By: Tom Nicholas and David Chen

Keywords: History; Venture Capital; Business History; Entrepreneurship; United States

2000
Book

American Business 1920-2000: How It Worked

Keywords: Business History; United States

January 2007 (Revised May 2008)
Case

Henry Luce and the American Century

By: Nitin Nohria, Anthony Mayo and Logan Wilcox

Henry Luce, founder of the publishing company which produced Time, Life, Fortune, and Sports Illustrated, created the largest media company in the world by the mid-20th century. Luce's flagship magazine, Time, was able to gross over $20 million in sales during its... View Details

Keywords: Business Growth and Maturation; Business Startups; Entrepreneurship; Business History; Leadership Style; Emerging Markets; Publishing Industry; United States