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Show Results For
- All HBS Web
(677)
- People (2)
- News (259)
- Research (303)
- Events (6)
- Multimedia (23)
- Faculty Publications (169)
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- July 2021 (Revised January 2022)
- Teaching Note
Amazon Shopper Panel: Paying Customers for Their Data
By: Eva Ascarza and Ayelet Israeli
Teaching Note for HBS Case No. 521-058. View Details
- 10 May 2017
- Research & Ideas
Amazon Web Services Changed the Way VCs Fund Startups
with Michael Ewens of the California Institute of Technology and Matthew Rhodes-Kropf of MIT Sloan School of Management. The researchers focus on one of the most important technological shifts in recent years—the introduction of Amazon... View Details
- 2024
- Case
EPCorp: Sell on Amazon or Invest in Our Data?
By: Jacob M. Cook
Amidst a history of exponential growth, Electronic Products Company (EPCorp) finds itself at a crossroads as its once thriving retail presence faces a downturn, despite hefty investments into a promising new direct-to-consumer e-commerce platform. Shivani, EPCorp s... View Details
Keywords: E-commerce; Technology Adoption; Cost vs Benefits; Organizational Culture; Retail Industry
Cook, Jacob M. "EPCorp: Sell on Amazon or Invest in Our Data?" Harvard Business Publishing Case, 2024. (Quick Case.)
- February 2024
- Supplement
Enhancing the Amazon Alexa Conversation with Ads: PR/FAQ Exercise
Torti, Sara McKinley. "Enhancing the Amazon Alexa Conversation with Ads: PR/FAQ Exercise." Harvard Business School Supplement 824-149, February 2024.
- 15 Jul 2015
- Research & Ideas
Amazon Prime Day: The Logic Behind a Retailer’s Made-up Holiday
Amazon.com is taking an interesting approach to its birthday this year. The company is throwing itself a party where all its Prime customers get the gifts. Amazon Prime Day is slated for July 15th, "a one-day shopping event with more... View Details
- 31 May 2017
- What Do You Think?
Can Amazon Do What Walmart Couldn’t, Stop the 'Wheel of Retailing'?
the visitor commended class members for the depth of their analysis—then chided them for their limited vision. Of course, the company was Amazon and the visitor was Jeff Bezos. And his own view for the company was nothing less than “sell... View Details
- February 2024
- Case
Does “Matter” Matter? Amazon and Open Standards in the Smart Home Industry
By: Frank Nagle
In early 2023, the smart home industry stood at a pivotal juncture. The recent launch of “Matter” version 1.0, an ambitious interoperability standard developed by the Connectivity Standards Alliance (CSA), promised to unify a fragmented market plagued by incompatible... View Details
Nagle, Frank. "Does “Matter” Matter? Amazon and Open Standards in the Smart Home Industry." Harvard Business School Case 724-431, February 2024.
- November 2015 (Revised January 2016)
- Teaching Note
McDonald's Corporation: Managing a Sustainable Supply Chain—From Amazon Soya to Cage Free Eggs
This case provides an opportunity for students to consider how large, multinational corporations should respond when targeted by activists regarding environmental and social concerns in their supply chains. Greenpeace targeted McDonald's because its chicken supplier... View Details
- May 2022 (Revised July 2022)
- Supplement
AWS and Amazon SageMaker (C): The Commercialization of Machine Learning Services
By: Karim R. Lakhani, Shane Greenstein and Kerry Herman
Lakhani, Karim R., Shane Greenstein, and Kerry Herman. "AWS and Amazon SageMaker (C): The Commercialization of Machine Learning Services." Harvard Business School Supplement 622-087, May 2022. (Revised July 2022.)
- May 2022
- Supplement
AWS and Amazon SageMaker (B): The Commercialization of Machine Learning Services
By: Karim R. Lakhani, Shane Greenstein and Kerry Herman
Lakhani, Karim R., Shane Greenstein, and Kerry Herman. "AWS and Amazon SageMaker (B): The Commercialization of Machine Learning Services." Harvard Business School Supplement 622-086, May 2022.
- 04 Apr 2011
- Research & Ideas
Attention Medical Shoppers: What Health Care Can Learn from Walmart and Amazon
In order to get its financial and management woes under control, the health care industry might want to peek at the playbooks of retail giants like Walmart, Google, and Amazon.com. This was a key conversation point at "Perspectives on Health Care as a Management... View Details
- May 2022
- Case
AWS and Amazon SageMaker (A): The Commercialization of Machine Learning Services
By: Karim R. Lakhani, Shane Greenstein and Kerry Herman
Lakhani, Karim R., Shane Greenstein, and Kerry Herman. "AWS and Amazon SageMaker (A): The Commercialization of Machine Learning Services." Harvard Business School Case 622-060, May 2022.
- November 2015
- Supplement
McDonald's Corporation: Managing a Sustainable Supply Chain—From Amazon Soya to Cage Free Eggs: Powerpoint Supplement
Toffel, Michael W. "McDonald's Corporation: Managing a Sustainable Supply Chain—From Amazon Soya to Cage Free Eggs: Powerpoint Supplement." Harvard Business School PowerPoint Supplement 616-037, November 2015. (This Powerpoint supplement for instructors supports teaching note 616-021.)
- 11 Apr 2023
- Research & Ideas
Is Amazon a Retailer, a Tech Firm, or a Media Company? How AI Can Help Investors Decide
disappearing when you consider about Apple Pay. Amazon is competing with pharmacy businesses now. So what defines industry membership of a company? And where does an industry start and where does it end? Parallel to all these is our... View Details
- May 2019 (Revised August 2019)
- Teaching Note
X Fire Paintball & Airsoft: Is Amazon a Friend or Foe? (A) and (B)
By: Feng Zhu
Teaching Note for HBS Nos. 617-046 and 617-047. View Details
- Article
What Could Amazon's Approach to Health Care Look Like?
Huckman, Robert S. "What Could Amazon's Approach to Health Care Look Like?" Harvard Business Review (website) (February 6, 2018).
- October 2018
- Article
Competing with Complementors: An Empirical Look at Amazon.com
By: Feng Zhu and Qihong Liu
Platform owners sometimes enter complementors' product spaces to compete against them directly. Prior studies have offered two possible explanations for such entries: platform owners may target the most successful complementors so as to appropriate value from their... View Details
Keywords: Amazon; Complementors; Co-opetition; Entry; Platform-based Markets; Competition; Digital Platforms; Competitive Strategy
Zhu, Feng, and Qihong Liu. "Competing with Complementors: An Empirical Look at Amazon.com." Strategic Management Journal 39, no. 10 (October 2018): 2618–2642.
- September 2002
- Article
Last-Minute Bidding and the Rules for Ending Second-Price Auctions: Evidence from eBay and Amazon Auctions on the Internet
By: Alvin E. Roth and Axel Ockenfels
Keywords: Auctions; Bids and Bidding; Governing Rules, Regulations, and Reforms; Internet and the Web
Roth, Alvin E., and Axel Ockenfels. "Last-Minute Bidding and the Rules for Ending Second-Price Auctions: Evidence from eBay and Amazon Auctions on the Internet." American Economic Review 92, no. 4 (September 2002): 1093–1103.
- April 2013 (Revised June 2018)
- Teaching Note
Amazon, Apple, Facebook, and Google 2018
By: John Deighton and Leora Kornfeld
Keywords: Amazon; Apple; Facebook; Google; Online Platforms; Marketing; E-commerce; Digital Platforms; Digital Marketing
- September–October 2022
- Article
Should Your Company Sell on Amazon?: Reach Comes at a Price
By: Ayelet Israeli, Leonard A. Schlesinger, Matt Higgins and Sabir Semerkant
Selling on Amazon allows brands to reach millions of consumers—but that exposure comes with costs. They include smaller margins, more competition, the risk of commoditization, and less knowledge about customers.
In this article, the authors present a scorecard to... View Details
Keywords: Retail; Retailing; Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Amazon; Amazon.com; Sales; Digital Marketing; Internet and the Web; Business Model; Retail Industry; Consumer Products Industry; Fashion Industry; Advertising Industry; Battery Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Distribution Industry; Electronics Industry; Food and Beverage Industry; United States
Israeli, Ayelet, Leonard A. Schlesinger, Matt Higgins, and Sabir Semerkant. "Should Your Company Sell on Amazon? Reach Comes at a Price." Harvard Business Review 100, no. 5 (September–October 2022): 38–46.