Amazon - Publications - Faculty & Research

January 2021 (Revised May 2021)
Case

Amazon Shopper Panel: Paying Customers for Their Data

This case introduces a new Amazon program that has consumers upload their receipts from transactions outside of Amazon, in exchange for money. Through the discussion, the case aims to explore issues in customers’ privacy in the digital age, the value of customers’ own... View Details

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Millions of makers and retailers are selling their goods on Amazon. Now we are witnessing a growing group of companies that deliberately choose to NOT sell their goods on or through Amazon. Should an e-bike manufacturer sell on Amazon or not?

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10 Aug 2022
News

Can Amazon Remake Health Care?

17 Nov 2014
News

Why Amazon keeps cutting prices for consumer goods

December 2018
Supplement

Amazon Acquires Whole Foods (B)

By: Rory McDonald, Sarah Mehta and Shaye Roseman

This short case, meant for pairing with HBS No. 615-013, “AmazonFresh: Rekindling the Online Grocery Market,” explores Amazon’s rationale for acquiring Whole Foods. View Details

Keywords: Mergers and Acquisitions; Growth and Development Strategy; Technology Industry; Food and Beverage Industry

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June 2021
Teaching Note

Amazon and the Concrete Jungle

By: Charles F. Wu and Sean Bracken

Teaching Note for HBS Case No. 221-013. View Details

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November 2020
Case

Amazon and the Concrete Jungle

By: Charles F. Wu, Marie Archibald, Will Begley, Maya Kazamel and Ryan Lee

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15 Sep 2008
News

Olson High on Cambridge, Amazon

January 11, 2024
Article

Understanding the Tradeoffs of the Amazon Antitrust Case

By: Chiara Farronato, Andrey Fradkin, Andrei Hagiu and Dionne Lomax

Regulators in the United States and Europe have been taking on Big Tech, challenging what they say are the companies’ anti-competitive and predatory strategies that harm consumers and third-party users of their platforms. This article examines the FTC’s case against... View Details

Keywords: Monopoly; Governing Rules, Regulations, and Reforms; Market Design; Lawsuits and Litigation

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25 Aug 2018
News

Are Superstar Firms and Amazon Effects Reshaping the Economy?

03 Aug 2015
Research & Ideas

Why Fierce Competitors Apple and Amazon Became ’Frenemies’ Over eReaders

Let's get one thing straight from the start: Apple and Amazon are not friends. If they were high school students, they'd be mean girls glaring at each other from opposite sides of the cafeteria, jealously forcing their friends to pick... View Details

Keywords: by Michael Blanding; Information; Publishing; Technology