Alphabet - Publications - Faculty & Research

01 Mar 2009
News

Alumni Books

Dornenburg (Little, Brown & Co.) This guide to creating delicious dishes contains tips, anecdotes, and signature dishes from the most imaginative chefs in the country. Thousands of ingredient entries, organized alphabetically and... View Details

Keywords: Publishing Industries (except Internet); Information

11 May 2011
News

The PMD 70 Tree and Other Memorials at HBS

honors Albert Gordon (MBA 1925), and Batten Way at the south entrance to the campus honors Frank Batten (MBA 1952). See here for an alphabetical list of physical things at HBS given memorial names. I recently learned of another kind of... View Details

Keywords: Keith Larson; Colleges, Universities, and Professional Schools; Educational Services; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services

27 Jun 2024
Research & Ideas

Gen AI Marketing: How Some 'Gibberish' Code Can Give Products an Edge

year filled with fast-moving developments in generative AI, the incorporation of the tools into search and shopping functions sheds light on just how powerful AI-enhanced search engines like Microsoft Bing could become. For instance, View Details

Keywords: by Ben Rand; Technology

01 Apr 2008
News

“Let Us Now Praise Famous Women”

precomputer times: on 8x5-inch alphabetized cards, one per alum, filling buckets set in five-foot-long deep trays placed on four revolving shelves, like cars on a very wide, miniature (about 4 ½ feet tall), electrically operated Ferris... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

15 Nov 2013
News

Helping Bright Ideas Shine Again

that has resulted in an 18-year marriage, a teenage daughter and son, and occasional business partnerships. Ironically, they both worked at Monitor (their names were next to each other on the company's alphabetical phone directory), but... View Details

Keywords: Robert S. Benchley

01 Nov 2016
First Look

First Look - November 1, 2016

embodiment of virtual capitalism into the modern world. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=50918 Harvard Business School Case 717-418 Alphabet Eyes New Frontiers In October 2015, Google restructured... View Details

Keywords: Sean Silverthorne

29 Feb 2016
HBS Case

Bigbelly's Big Bet on the Digital Trash Can

more targeted advertisements based on the demographics of the passers-by. The LinkNYC program rolling out in New York City will provide a combination of high-speed Wi-Fi and “context aware” ads. The program is a partnership with Intersection, the first company launched... View Details

Keywords: by Michael Blanding; Energy

Web

Commencement 2018 Address | About

dream, and a moment of true celebration, as evident in the joyous spirit you feel on our campus today. In keeping with my affection for alliteration, I pick a letter of the alphabet so that I might share with you some reflections on three... View Details

10 Jul 2018
First Look

New Research and Ideas, July 10, 2018

space, and asks how the voice assistant should fit in with Alphabet's larger portfolio of products and services. While the mobile phone was the major platform for Google Assistant, Alphabet had recently introduced a range of smart home... View Details

Keywords: Dina Gerdeman

Web

Print View - Course Catalog

(Volatile, Uncertain, Complex, Ambiguous), far more value is created by companies like Amazon, Meta, and Alphabet that develop entirely novel business models than by entrenched incumbents, such as P&G or Ford, which struggle to eke out... View Details

Publications