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- News (25)
- Research (16)
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Results
- 18 May 2015
- News
The First Five Years: Anjali Vaidya (MBA 2010)
an incredibly successful advertising model on desktop to mobile devices. I learned about the mobile ecosystem and its vocabulary: apps, developers, deep-linking, SDKs, APIs, server-side, device IDs, carriers, exchanges, SSPs, DSPs, DMPs, etc. It sometimes felt like a... View Details
- Web
Modern Corporate Strategy: Revitalizing the Corporation - Course Catalog
Uncertain, Complex, Ambiguous), far more value is created by companies like Amazon, Meta, and Alphabet that develop entirely novel business models than by entrenched incumbents, such as P&G or Ford, which struggle to eke out market share... View Details
- 01 Mar 2009
- News
Alumni Books
Dornenburg (Little, Brown & Co.) This guide to creating delicious dishes contains tips, anecdotes, and signature dishes from the most imaginative chefs in the country. Thousands of ingredient entries, organized alphabetically and... View Details
- 01 Apr 2008
- News
“Let Us Now Praise Famous Women”
precomputer times: on 8x5-inch alphabetized cards, one per alum, filling buckets set in five-foot-long deep trays placed on four revolving shelves, like cars on a very wide, miniature (about 4 ½ feet tall), electrically operated Ferris... View Details
- 27 Jun 2024
- Research & Ideas
Gen AI Marketing: How Some 'Gibberish' Code Can Give Products an Edge
year filled with fast-moving developments in generative AI, the incorporation of the tools into search and shopping functions sheds light on just how powerful AI-enhanced search engines like Microsoft Bing could become. For instance, View Details
- 15 Nov 2013
- News
Helping Bright Ideas Shine Again
that has resulted in an 18-year marriage, a teenage daughter and son, and occasional business partnerships. Ironically, they both worked at Monitor (their names were next to each other on the company's alphabetical phone directory), but... View Details
Keywords: Robert S. Benchley
- 01 Nov 2016
- First Look
First Look - November 1, 2016
embodiment of virtual capitalism into the modern world. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=50918 Harvard Business School Case 717-418 Alphabet Eyes New Frontiers In October 2015, Google restructured... View Details
Keywords: Sean Silverthorne
- 29 Feb 2016
- HBS Case
Bigbelly's Big Bet on the Digital Trash Can
more targeted advertisements based on the demographics of the passers-by. The LinkNYC program rolling out in New York City will provide a combination of high-speed Wi-Fi and “context aware” ads. The program is a partnership with Intersection, the first company launched... View Details
- Web
Commencement 2018 Address | About
the realization of a dream, and a moment of true celebration, as evident in the joyous spirit you feel on our campus today. In keeping with my affection for alliteration, I pick a letter of the alphabet so that I might share with you some... View Details
- 10 Jul 2018
- First Look
New Research and Ideas, July 10, 2018
space, and asks how the voice assistant should fit in with Alphabet's larger portfolio of products and services. While the mobile phone was the major platform for Google Assistant, Alphabet had recently introduced a range of smart home... View Details
Keywords: Dina Gerdeman
- Web
Print View - Course Catalog
Tamayo Spring; Q3; 1.5 credits 14 Sessions Paper/Project Overview In a VUCA world (Volatile, Uncertain, Complex, Ambiguous), far more value is created by companies like Amazon, Meta, and Alphabet that develop entirely novel business... View Details