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(117)
- News (33)
- Research (57)
- Events (1)
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- 24 Apr 2023
- HBS Case
What Does It Take to Build as Much Buzz as Booze? Inside the Epic Challenge of Cannabis-Infused Drinks
while working as consultants at Bain & Company in 2018. Alcohol alternative with a social mission Considered one of the first cannabis beverage firms, Cann has sold more than 10 million cans of low-calorie flavored seltzer infused... View Details
- 16 Jul 2020
- Research & Ideas
Restaurant Revolution: How the Industry Is Fighting to Stay Alive
regulations to permit restaurants to include alcoholic beverages with takeout, curbside, and delivery orders. Consumers have appreciated that convenience, which, if continued, provides an enhanced revenue source for restaurants. The cost... View Details
- 26 Jan 2015
- Research & Ideas
National Health Costs Could Decrease if Managers Reduce Work Stress
inherently stressful on the body, and also lead to unhealthy behaviors like alcoholism and overeating." Other factors the researchers investigated stretched beyond the workplace, for example, work-family conflict, lack of health... View Details
- 31 Jul 2017
- HBS Case
It’s Hard to Fix the Family Business Without Offending the Family
to change them.” Blame it on the alcohol Schlesinger’s student coauthors worked with Tam Le as part of the HBS Neighborhood Business Partnership, a field-based second-year course led by Schlesinger and Senior Lecturer Kristin Mugford.... View Details
- 22 Apr 2002
- Research & Ideas
Profits and Prophets: The Role of Values in Investment
restrictions over what they invest in, staying clear of alcohol and gambling companies, for example, and businesses that derive a significant portion of their income from interest. With such a constrained investment environment,... View Details
Keywords: by Sean Silverthorne
- 15 Oct 2024
- Research & Ideas
We Have Better Ways to Break Habits Than Willpower. Why Don't We Use Them?
commitment strategies. In later studies, Zlatev and Kristal asked participants to rate people on their degree of integrity based on their use of a commitment strategy involving paying a friend $5 if they failed to follow through on a goal to avoid View Details
Keywords: by Michael Blanding
- 19 Nov 2014
- HBS Case
Marketing Marijuana
brand of pot, that is probably a long way off. As long as marijuana sales remain illegal on a federal level and in all but a handful of states, large cigarette and alcohol companies will probably stay clear of the risk—at least until a... View Details
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
Mountain Dew), and alcohol (Budweiser, Dos Equis, Captain Morgan, etc.). The team built a model relating the amount of entertainment a participant experienced with both their viewing interest and their intent to purchase a brand.... View Details
- 12 Sep 2006
- First Look
First Look: September 12, 2006
icewine industry and follows Vincor International as it creates an international market for its Inniskillin Icewine—a luxury alcoholic beverage consumed as a dessert wine. Gives the history of the alcoholic... View Details
Keywords: Sean Silverthorne
- 16 Feb 2004
- Research & Ideas
Marketing Wine to the World
way of the local bookstore? A: There's no question that a seismic shift is occurring at the retail and wholesale level. The number of alcoholic beverage wholesalers in the U.S. has decreased by 75 percent since the 1960s. At the retail... View Details
- 23 May 2017
- First Look
First Look at New Ideas and Research: May 23, 2017
alcoholic beverage to a sophisticated natural product and fine accompaniment for gourmet food. By creating wine as a symbol of social status, the reimagined wine industry became a reinforcer of social and class divisions in the United... View Details
Keywords: Carmen Nobel
- 26 Feb 2019
- First Look
New Research and Ideas, February 26, 2019
Howard, Sara J. Singer, and Amy C. Edmondson Abstract— For too long, the worlds of business and health have been mired in a checkered, sometimes contentious, history. Millions of deaths worldwide can be attributed to risk factors including tobacco use, View Details
Keywords: Dina Gerdeman
- 29 Apr 2014
- First Look
First Look: April 29
about his doctoral research, meeting and making friends with Russians, he accepted a low-key invitation from a trusted Russian friend to meet for lunch somewhere on the outskirts of Moscow. After hours of warm conversation, great food, and endless View Details
Keywords: Sean Silverthorne
- 08 Nov 2016
- First Look
November 8, 2016
prohibiting marketing and restricting the places and times at which alcoholic beverages could be sold. Diageo’s Mey Icki investment in 2011 was the company’s biggest acquisition in more than a decade. Having been caught off guard by the... View Details
Keywords: Sean Silverthorne
- 18 Aug 2009
- First Look
First Look: August 18
metrics. Purchase this case: http://cb.hbsp.harvard.edu/cb/product/610012-PDF-ENG VeeV on the Rocks? Harvard Business School Case 410-006 Three pressing challenges (equity split, extent of commitment to social responsibility, and product discoloration) confront VeeV,... View Details
Keywords: Martha Lagace