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- All HBS Web
(57)
- News (21)
- Research (26)
- Multimedia (1)
- Faculty Publications (7)
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- 31 Jan 2005
- Research & Ideas
Rethinking Marketing’s Conventional Wisdom
attributes. You see that with the success of the airline JetBlue, for example: It has no meals and no round-trip airfares, but it does have leather seats and personal entertainment centers that delight and... View Details
- 01 Dec 2004
- News
Getting Personal
the airline JetBlue, for example: It has no meals and no round-trip airfares, but it does have leather seats and personal entertainment centers that delight and surprise its passengers. JetBlue’s unique... View Details
- 01 Jun 2016
- News
Prima Datarina
with a long history in the airline and hotel industries now gaining traction in the arts world. By analyzing existing data, Hodges and her team have the flexibility to adjust ticket prices on a weekly, or even daily, basis to smooth the... View Details
Keywords: Julia Hanna
- 03 Jun 2020
- Blog Post
Jeff Surette and Mike Peters: A Winning Team at TB12
driver's seat – of a submarine. For six years he served as a Nuclear Submarine Officer in the Navy and then made the transition into consulting for three years with EY. While at HBS, Peters took advice from his professors and reflected on... View Details
Keywords: Consumer Products / Retail
- 07 Mar 2017
- First Look
First Look at New Research, March 7
and contested each year over two weeks in late June and early July, Wimbledon, in many ways, had changed little over the years. Its showcase venue—the 15,000 seat “Centre Court,” complete with a “Royal Box”—was built in 1926. Slazenger... View Details
Keywords: Sean Silverthorne
- 20 May 2020
- Blog Post
Jeff Surette and Mike Peters: A Winning Team at TB12
driver's seat – of a submarine. For six years he served as a Nuclear Submarine Officer in the Navy and then made the transition into consulting for three years with EY. While at HBS, Peters took advice from his professors and reflected on... View Details
- 01 Feb 1998
- News
Running Up the Score
well as the Continental Airlines Arena that houses the NHL New Jersey Devils and the NBA New Jersey Nets. "Many teams argue that their survival depends on whether or not they get a new venue," says Robinson, "not so much to have greater... View Details
Keywords: Garry Emmons
- Web
Burden Park | About
honor.” Accepting the gift, Dean George P. Baker voiced the School’s “profound gratitude,” noting the importance of having a building on campus “capable of seating more than an entire MBA class at one time.” In addition to their... View Details
- 01 Jun 2002
- News
Pursuing the Ultimate Deal
noteworthy “in terms of its psychology,” Ross explained, for several reasons: Saudi Arabia, a seat of religious orthodoxy, was presenting it; the proposal was being put forth despite the most intense hostilities in decades; it gave hope... View Details
- 01 Jun 2014
- News
Ready for Takeoff
previous World Cup and Olympic hosts. But the country's lack of transportation alternatives—particularly a useful rail system—has also put an extraordinarily heavy burden on the airlines to move fans to disparate match sites. "I don't... View Details
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
ad wouldn't air on TV for another week, the customers learned. The airline was giving them the privilege of a sneak peek at the ad—and the privilege of being among the first to share it. CONCEPT: Give the viewer the opportunity to... View Details
- 16 Aug 2024
- In Practice
Election 2024: What's at Stake for Business and the Workplace?
credit analysts exhibit a sizable partisan gap in their economic outlook, with roughly two-thirds the size of the gap observed among households. This bias affects analysts’ decision to upgrade or downgrade corporate credit ratings,... View Details
Keywords: by Rachel Layne
- 09 Sep 2008
- First Look
First Look: September 9, 2008
market in October 2000, few people took notice. Its business model was not perceived as particularly aggressive or threatening to the industry. Less than three years later, Telmore's creative adaptation of the well-known, no-frills model of the View Details
Keywords: Sean Silverthorne
- 12 Feb 2008
- First Look
First Look: February 12, 2007
development of the European Integration process up to 2004, focusing in particular on the Lisbon Agenda for upgrading Europe's competitiveness. It discusses the different policy areas that have been approached at the European level over... View Details
Keywords: Martha Lagace