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Show Results For
- All HBS Web
(387)
- People (1)
- News (74)
- Research (287)
- Multimedia (3)
- Faculty Publications (196)
- September 2010 (Revised December 2011)
- Case
Southwest Airlines One ReportTM
By: Robert G. Eccles, Beiting Cheng and Susan Thyne
In 2009, Southwest Airlines produced its first integrated annual report, the Southwest Airlines One Report, combing financial and nonfinancial performance information. This case examines Southwest's environmental and corporate social responsibility (CSR) reports... View Details
Keywords: Environmental Accounting; Financial Reporting; Integrated Corporate Reporting; Innovation and Invention; Corporate Social Responsibility and Impact; Environmental Sustainability; Air Transportation Industry; United States
Eccles, Robert G., Beiting Cheng, and Susan Thyne. "Southwest Airlines One ReportTM." Harvard Business School Case 411-042, September 2010. (Revised December 2011.)
- August 1989 (Revised December 1997)
- Case
U.S. Airline Industry--1978-88 (B), The
Examines the airline industry's primary competitors (Texas Air, United, American, Delta, Northwest, TWA, USAir, and Pan Am) and traces their strategic moves in the areas of planes, people, routes, and marketing. Teaching/learning emphasis is on finding out who wins,... View Details
Ghemawat, Pankaj, and Nancy Donohue. "U.S. Airline Industry--1978-88 (B), The." Harvard Business School Case 390-026, August 1989. (Revised December 1997.)
- October 2007 (Revised July 2016)
- Teaching Note
Gordon Bethune at Continental Airlines
By: Anthony J. Mayo
A $385 million loss for the final months of fiscal year 1994 signaled Continental might go bankrupt. Could new CEO Gordon Bethune turn Continental around? Continental was in dire straits because the deregulation of the commercial airline industry in 1978 ushered in a... View Details
- March 2008 (Revised August 2023)
- Case
Vueling Airlines
By: Paul A. Gompers and Kristin A. Perry
Keywords: Air Transportation Industry
Gompers, Paul A., and Kristin A. Perry. "Vueling Airlines." Harvard Business School Case 808-077, March 2008. (Revised August 2023.)
- Research Summary
Cross-Boundary Coordination and Airline Performance
In the context of global airline alliances, this study explores how organizations engaged in partnerships for service delivery achieve coordination with each other. We will assess the impact of both cross-functional and cross-organizational coordination on the quality... View Details
- June 1991 (Revised September 1996)
- Case
Human Resource Management at American Airlines
American Airlines' strategy calls for continued growth, improvements in customer service, and cost reduction. This case examines the Human Resource Management system at American Airlines and its role in the airline's past and continued success. May be used with... View Details
Keywords: Air Transportation; Management Systems; Human Resources; Business Strategy; Air Transportation Industry; United States
Loveman, Gary W. "Human Resource Management at American Airlines." Harvard Business School Case 491-097, June 1991. (Revised September 1996.)
- March 2010
- Background Note
Airline Travel in the U.S.
By: Sunil Gupta and Kavita Shukla
How should airlines respond to the rising share of Online Travel Agencies (OTAs) as consumers increasingly search the web to buy tickets? View Details
Keywords: Management; Marketing Channels; Consumer Behavior; Market Participation; Agency Theory; Online Technology; Aerospace Industry; United States
Gupta, Sunil, and Kavita Shukla. "Airline Travel in the U.S." Harvard Business School Background Note 510-096, March 2010.
- December 2005 (Revised May 2009)
- Case
C.R. Smith and the Birth of American Airlines
By: Anthony Mayo and Laura Gaie Singleton
Presents an overview of the path that C.R. Smith pursued to build American Airlines into one of the largest airlines in the world in the 20th century. Over the course of his 30-year tenure as president of American Airlines, Smith deployed a three-pronged... View Details
Keywords: Leadership Style; Growth and Development Strategy; Industry Growth; Operations; Air Transportation Industry; United States
Mayo, Anthony, and Laura Gaie Singleton. "C.R. Smith and the Birth of American Airlines." Harvard Business School Case 406-082, December 2005. (Revised May 2009.)
- Fast Answer
Airline industry: overviews & statistics
Where can I find overviews and statistics of the airline industry? EMIS - articles on airlines in emerging markets and global industry overviews/ market reports... View Details
- November 1984
- Supplement
American Airlines (B)
Keywords: Air Transportation Industry
Vietor, Richard H.K. "American Airlines (B)." Harvard Business School Supplement 385-183, November 1984.
- November 2016
- Supplement
United Airlines Operations
This video is a collection of clips that highlight aspects of United Airlines' operations View Details
Keywords: Service; Service Delivery; Service Management; Service Operations; Service Quality; Operating Systems; Operational Complexity; Operational Disruptions; Operational Effectiveness; Operational Efficiency; Air Transportation; Operations; Air Transportation Industry
Buell, Ryan W., Willy C. Shih, and Michael W. Toffel. "United Airlines Operations." Harvard Business School Multimedia/Video Supplement 617-704, November 2016.
- October 1986 (Revised March 1989)
- Case
Singapore Airlines (A)
New competition has led to doubts about Singapore Airlines' excellent reputation for in-flight services. The key to maintaining or improving service is the attitude and proficiency of the cabin crews. The company now discovers that there may be problems in this group.... View Details
Hart, Christopher. "Singapore Airlines (A)." Harvard Business School Case 687-022, October 1986. (Revised March 1989.)
- November 1984
- Supplement
American Airlines (C)
Keywords: Air Transportation Industry
Vietor, Richard H.K. "American Airlines (C)." Harvard Business School Supplement 385-184, November 1984.
- January 2009 (Revised June 2009)
- Case
Distribution at American Airlines (A)
By: Benjamin Edelman
American Airlines sought to reduce the fees it pays to global distribution services (GDSs)—such as SABRE—to reach travel agents. But GDSs held significant tactical advantages. For example, GDSs had signed long-term exclusive contracts with the corporate customers who... View Details
Keywords: Price; Globalized Firms and Management; Governing Rules, Regulations, and Reforms; Distribution; Service Operations; Competition; Air Transportation Industry; Air Transportation Industry
Edelman, Benjamin. "Distribution at American Airlines (A)." Harvard Business School Case 909-035, January 2009. (Revised June 2009.) (request a courtesy copy.)
- July 1989
- Case
NWA, Inc. - Northwest Airlines Revenue Management
Northwest Airlines is evaluating improvements to its revenue management system. This system executes a program of economic price discrimination under which the airline attempts to control the conditions on its discount fare offerings. Students must evaluate the effect... View Details
Keywords: Asset Management; Air Transportation; Management Systems; Corporate Finance; Air Transportation Industry; United States
Tiemann, Jonathan. "NWA, Inc. - Northwest Airlines Revenue Management." Harvard Business School Case 290-007, July 1989.
- November 2000 (Revised March 2001)
- Case
Alaska Airlines and Flight 261 (A)
Weeks after the crash of Alaska Airlines Flight 261, 64 mechanics claim that they have been "pressured, threatened, and intimidated" into taking shortcuts. After briefly describing Alaska Airlines' history and CEO John Kelly, the case details how the airline responded... View Details
Keywords: Safety; Air Transportation; Crisis Management; Labor and Management Relations; Air Transportation Industry; Alaska
Watkins, Michael D., and Kim Slack. "Alaska Airlines and Flight 261 (A)." Harvard Business School Case 801-113, November 2000. (Revised March 2001.)
- April 2012
- Case
People Express Airlines
By: Thomas R. Eisenmann and Lauren Barley
Recounts the history of People Express Airlines, which grew rapidly after its inception in 1980 then failed spectacularly in 1986. Profiles People's aggressive strategy and its distinctive approach to human resource management, which emphasized job rotation and minimal... View Details
Keywords: Strategy; Air Transportation; Business Exit or Shutdown; Business Growth and Maturation; Organizational Structure; Entrepreneurship; Failure; Human Resources; Business Startups; Air Transportation Industry
Eisenmann, Thomas R., and Lauren Barley. "People Express Airlines." Harvard Business School Case 812-134, April 2012.
- October 1987
- Case
Malaysian Airline System
By: James I. Cash Jr. and Arthur L. Gilbert
Cash, James I., Jr., and Arthur L. Gilbert. "Malaysian Airline System." Harvard Business School Case 188-032, October 1987.
- 09 Nov 2009
- Research & Ideas
Come Fly with Me: A History of Airline Leadership
Few industries have had the competitive challenges—the literal ups and downs—experienced by the U.S. airline industry since its formation in the 1920s. Consider that its early... View Details
- June 2020 (Revised February 2021)
- Supplement
Accounting for Leases at American Airlines (B)
By: Jonas Heese, Gerardo Pérez Cavazos and Julia Kelley
This is a supplement to the “Accounting for Leases at American Airlines (A)” case. The (B) case describes American Airlines’ financial results for the first quarter of 2020, as well as the continuing effects of coronavirus on the airline industry. View Details
Keywords: Accounting; Financial Reporting; Financial Statements; Finance; Governance; Corporate Accountability; Corporate Governance; Governing Rules, Regulations, and Reforms; Governing and Advisory Boards; Leasing; Health Pandemics; Accounting Industry; Accounting Industry; North and Central America; United States
Heese, Jonas, Gerardo Pérez Cavazos, and Julia Kelley. "Accounting for Leases at American Airlines (B)." Harvard Business School Supplement 120-113, June 2020. (Revised February 2021.)