Airbus - Publications - Faculty & Research

03 Nov 2014
Research & Ideas

Brand Lessons From the Nobel Prize

Greyser cites the early days of Airbus, which began as a consortium of independent European aviation firms, to build planes together using the Airbus brand as a hub—and to compete with Boeing, Lockheed, and the like. "Airbus was a hub... View Details

Keywords: by Carmen Nobel

09 Sep 2009
First Look

First Look: September 9

Course MaterialsAirbus A380—Turbulence Ahead Harvard Business School Case 609-041 Multiple delays of the Airbus A380 have shocked analysts and investors alike. What are the causes of these delays and how should investors respond to the... View Details

Keywords: Martha Lagace

21 Jan 2009
First Look

First Look: January 21, 2009

JetBlue moved from a single aircraft type (i.e., the Airbus 320, or A320) to a fleet with two types of aircraft by adding the smaller Embraer 190, or E190. Students are initially asked to consider the impact of this decision on JetBlue's... View Details

Keywords: Martha Lagace

19 Jul 2011
Research & Ideas

Rupert Murdoch and the Seeds of Moral Hazard

heavily on other, usually smaller, companies or external individuals to conduct many of their activities. What part of your iPad is made by Apple? Is the Verizon customer representative you're talking with really part of that company? How many parts of the View Details

Keywords: by Staff; Journalism & News; Publishing

14 Jun 2004
Research & Ideas

The Big Money for Big Projects

There is nothing small about the research practiced by Harvard Business School professor Benjamin Esty. He studies the financing of some of the largest projects in the world: the Eurotunnel, Hong Kong Disneyland, and the Airbus A380, to... View Details

Keywords: by Ann Cullen; Financial Services

09 Aug 2004
Research & Ideas

A Diagnostic for Disruptive Innovation

sophisticated customers will not be good at working with mass-market retailing channels. The key then is to identify what processes a competitor has and what processes the company lacks. Processes are developed when companies solve the same problem over and over again.... View Details

Keywords: by Scott D. Anthony, Mark W. Johnson & Matt Eyring

26 Nov 2007
Research & Ideas

Best Practices of Global Innovators

this platform needs to be. We were surprised by how many firms pay inadequate attention to this area, causing major problems. Consider the Airbus 380, which had been delayed for 2 years, in part because 2 partners used different versions... View Details

Keywords: by Sean Silverthorne

Publications