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- All HBS Web (379)
- Faculty Publications (45)
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- September 2023 (Revised June 2024)
- Case
Kaspi.kz: Building Trust through Innovation
By: Sandra J. Sucher, Fares Khrais and Marilyn Morgan Westner
This case is written to help students explore how companies can maintain and develop trust while innovating, how to identify and respond effectively to warning signs that they may not be as trusted as they believe, and how being trusted can aid in expanding and growing... View Details
Keywords: Growth and Development Strategy; Organizational Culture; Trust; Technology Adoption; Innovation and Invention; Banking Industry
Sucher, Sandra J., Fares Khrais, and Marilyn Morgan Westner. "Kaspi.kz: Building Trust through Innovation." Harvard Business School Case 324-022, September 2023. (Revised June 2024.)
- March–April 2023
- Article
Market Segmentation Trees
By: Ali Aouad, Adam Elmachtoub, Kris J. Ferreira and Ryan McNellis
Problem definition: We seek to provide an interpretable framework for segmenting users in a population for personalized decision making. Methodology/results: We propose a general methodology, market segmentation trees (MSTs), for learning market... View Details
Keywords: Decision Trees; Computational Advertising; Market Segmentation; Analytics and Data Science; E-commerce; Consumer Behavior; Marketplace Matching; Marketing Channels; Digital Marketing
Aouad, Ali, Adam Elmachtoub, Kris J. Ferreira, and Ryan McNellis. "Market Segmentation Trees." Manufacturing & Service Operations Management 25, no. 2 (March–April 2023): 648–667.
- 31 May 2011
- First Look
First Look: May 31
Despite the increasing importance of social and environmental practices, they also had a cost for the firm and its portfolio companies. How could the firm most effectively motivate its portfolio companies to actively integrate social and... View Details
Keywords: Sean Silverthorne
- 2007
- Working Paper
Innovation through Global Collaboration: A New Source of Competitive Advantage
By: Alan MacCormack, Theodore Forbath, Peter Brooks and Patrick Kalaher
Many recent studies highlight the need to rethink the way we manage innovation. Traditional approaches, based on the assumption that the creation and pursuit of new ideas is best accomplished by a centralized and collocated R&D team, are rapidly becoming outdated.... View Details
Keywords: Collaborative Innovation and Invention; Groups and Teams; Research and Development; Performance Improvement; Management Practices and Processes; Partners and Partnerships; Competency and Skills; Framework; Competitive Advantage; Global Strategy; Opportunities; Cost
MacCormack, Alan, Theodore Forbath, Peter Brooks, and Patrick Kalaher. "Innovation through Global Collaboration: A New Source of Competitive Advantage." Harvard Business School Working Paper, No. 07-079, July 2007. (revised August 2007.)
- 24 Oct 2012
- Working Paper Summaries
Diasporas and Outsourcing: Evidence from oDesk and India
- 12 Dec 2012
- Research & Ideas
Book Excerpt: Strength in Numbers
Professor Gunnar Trumbull disagrees. In his new book, Strength in Numbers: The Political Power of Weak Interests, Trumbull shows how groups such as consumers can effect change by forming interest-driven alliances among activists,... View Details
Keywords: Re: Gunnar Trumbull
- 03 Aug 2010
- First Look
First Look: August 3
brand loyalty. We argue that UBBs are effective because consumers react positively when they see the underdog aspects of their own lives being reflected in branded products. Four studies demonstrate that the UBB View Details
Keywords: Martha Lagace
- 08 Apr 2014
- First Look
First Look: April 8
non-core users when they are perceived as brand tourists. The brand tourism effect is mediated by core users' pride and moderated by brand patriotism and selectiveness of the brand. August 2013 Harvard Business Review The Limits of Scale:... View Details
Keywords: Sean Silverthorne
- 12 Mar 2006
- Research & Ideas
Global Poverty Needs a Global Answer
about how this time and money could be more effectively spent. Philanthropy is not the answer. A way must be found to align the profit-making capabilities of MNCs more effectively to poverty reduction,... View Details
Keywords: by Cynthia Churchwell
- 10 Sep 2013
- First Look
First Look: September 10
the United States aid business and technology exchanges with their home countries, but the overall effect that the migration has on the home country remains unclear. We know very little about return... View Details
Keywords: Sean Silverthorne
- 20 Jun 2023
- Research & Ideas
Looking to Leave a Mark? Memorable Leaders Don't Just Spout Statistics, They Tell Stories
newspaper article is not just numbers.” But that doesn’t mean there’s no role for statistics; arguments and pitches that rely on data and numbers can be more effective in some circumstances, notes the research, which Graeber conducted... View Details
Keywords: by Scott Van Voorhis
- Research Summary
The Panama Canal
The Big Ditch is the first quantitative economic history of the Panama Canal and its effect on Panama, the United States, and the world economy. It makes three general arguments. First, that the Panama Canal was very important to... View Details
- 05 May 2014
- Research & Ideas
Reflecting on Work Improves Job Performance
improve their job performance. “Our work shows that if we'd take some time out for reflection, we might be better off.” In the working paper Learning by Thinking: How Reflection Aids Performance, the authors show how reflecting on what... View Details
Keywords: by Carmen Nobel
- 24 Jul 2018
- First Look
New Research and Ideas, July 24, 2018
overlook our most powerful tool for effecting change: our own thoughts. Through a variety of exercises called Think Keys, Zaltman guides the reader through the mind’s most important unconscious and conscious dynamics. Zaltman has used... View Details
Keywords: Dina Gerdeman
- 13 Sep 2011
- First Look
First Look: September 13
2011 Abstract The contribution of culture to organizational performance is both substantial and quantifiable. This book presents the results of field research that demonstrates how an effective culture can account for up to half of the... View Details
Keywords: Sean Silverthorne
- 13 May 2024
- Research & Ideas
Picture This: Why Online Image Searches Drive Purchases
“headphones,” with suggested refinements like “noise-cancelling headphones,” aided by images and text. Farronato wrote the paper with Lu Fang and Zhe Yuan of Zhejiang University; Yanyou Chen of the University of Toronto; and Yitong Wang,... View Details
- Research Summary
Overview
Professor Ferreira's research primarily focuses on how retailers can use algorithms to make better revenue management decisions, including pricing, product display, and assortment planning. In the retail industry, anticipating consumer demand is arguably one of the... View Details
- 17 Oct 2006
- First Look
First Look: October 17, 2006
U.N. aid by 8 percent when it rotates onto the council. This effect increases during years in which key diplomatic events take place (when members' votes should be especially valuable) and the timing of the... View Details
Keywords: Sean Silverthorne
- 08 Dec 2022
- HBS Case
The War in Ukraine and Nestlé’s Moral Dilemma: Stay or Leave Russia?
Mark Schneider about the side effect of staying in Russian market. Unfortunately, he shows no understanding. Paying taxes to the budget of a terrorist country means killing defenseless children & mothers. Hope that Nestlé will change... View Details
- 08 Aug 2022
- HBS Case
Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS
fan base. The effective use of social media was how they created an ecosystem." In a recent case study, “BTS and ARMY,” Harvard Business School associate professor Doug Chung and research associate Kay Koo show how BTS marshalled its... View Details