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- Faculty Publications (22)
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- All HBS Web (172)
- Faculty Publications (22)
- winter 2009
- Journal Article
Interactivity's Unanticipated Consequences for Markets and Marketing
By: John A. Deighton and Leora Kornfeld
The digital interactive transformation in marketing is not unfolding, as some thought it would, on the model of direct marketing. That model anticipated that marketing, empowered by digital media using rich profiling data, would intrude ever more deeply and more... View Details
Keywords: Communication Intention and Meaning; Interactive Communication; Marketing Communications; Consumer Behavior; Social and Collaborative Networks; Online Technology
Deighton, John A., and Leora Kornfeld. "Interactivity's Unanticipated Consequences for Markets and Marketing." Journal of Interactive Marketing 23, no. 1 (winter 2009): 2–12. (First Runner-up and Winner of an Honorable Mention for the Best Paper published in the Journal of Interactive Marketing in 2009.)
- 21 May 2018
- HBS Case
How Would You Price One of the World's Great Watches?
Harvard Business School. “My sense from teaching many years is that this was a very interesting issue for executives because companies often don’t get it right.” A watch connoisseur himself, Thomke had been aware of the company for many... View Details
- Web
Invention of the Polarizer - Edwin H. Land & Polaroid | Harvard Business School
development, personnel, patents, financing, mass production, and marketing. Along with Silver and Brown, he began to assemble a talented team including: Howard G. Rogers, who left Harvard to join Land-Wheelwright Laboratories and... View Details
William R. Kerr
William Kerr is the D’Arbeloff Professor of Business Administration at Harvard Business School. Bill is Senior Associate Dean for Faculty Development and Research, co-director of Harvard’s Managing the Future of Work initiative, and faculty chair of the... View Details
- 12 Oct 1999
- Research & Ideas
Porter’s Perspective: Competing in the Global Economy
modern competition; how they arise and decline; how they affect productivity, new business formation, and economic growth; and the roles both the private and the public sectors can have in developing them. Q: So, even in an age View Details
Keywords: Re: Michael E. Porter
- Web
Research Links: Secondary Sources - Railroads and the Transformation of Capitalism | Harvard Business School
Railroads Finance Management Business Analysts Mass Distribution Mergers & Syndicates Research Links Railroad Records Photographs Research Collections Secondary Sources Related Sites Research Links: Secondary Sources Adams, Henry, The... View Details
Capitalism at Risk: How Companies Can Lead
Q. Who should take the lead in fixing market capitalism? A. Business, not government alone. The spread of capitalism worldwide has made people wealthier than ever before. But capitalism's future is far from assured. Pandemics, income inequality, resource depletion,... View Details
- 2020
- Book
Capitalism at Risk: How Business Can Lead
Who should take the lead in fixing market capitalism? Business—not government alone. The spread of capitalism worldwide has made people wealthier than ever before. But capitalism's future is far from assured. Pandemics, income inequality, resource depletion, mass... View Details
Keywords: Capitalism; Business And Society; Economic Systems; Economic Growth; Policy; Leading Change; Corporate Social Responsibility and Impact; Business and Community Relations; Corporate Strategy
Bower, Joseph L., Dutch Leonard, and Lynn S. Paine. Capitalism at Risk: How Business Can Lead. Updated and expanded ed. Boston: Harvard Business Review Press, 2020.
- 12 Oct 1999
- Research & Ideas
Porter’s Perspective: Competing in the Global Economy
modern competition; how they arise and decline; how they affect productivity, new business formation, and economic growth; and the roles both the private and the public sectors can have in developing them. Q: So, even in an age View Details
Keywords: Re: Michael E. Porter
- 18 Apr 2022
- HBS Case
Dick’s Sporting Goods Followed Its Conscience on Guns—and It Paid Off
Days after the mass school shooting in Parkland, Florida, in 2018, a shaken Ed Stack, then the CEO and largest shareholder of Dick’s Sporting Goods, decided it was time for his 850-store chain to pull... View Details
Keywords: by Jay Fitzgerald
- 18 Sep 2018
- First Look
New Research and Ideas, September 18, 2018
https://www.hbs.edu/faculty/Pages/item.aspx?num=49531 From Immigrants to Americans: Race and Assimilation during the Great Migration By: Fouka, Vasiliki, Soumyajit Mazumder, and Marco Tabellini Abstract—How does the appearance View Details
Keywords: Dina Gerdeman
- Web
Faculty & Advisors | MBA
finishing business school and was named a Senior Managing Director and Management Committee member at age 30. He received a B.S. from the McIntire School of Commerce at the University View Details
- 13 Jul 2016
- HBS Case
How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers
scale, so you go to mass marketing.” As a company grows, it must consider the purpose of advertising in order to achieve the best effects in gaining new customers. “Some tools are better for the beginning,... View Details
- 19 Nov 2013
- First Look
First Look: November 19
http://hbr.org/search/714421-PDF-ENG Harvard Business School Case 514-021 Catalina in the Digital Age No abstract available. Purchase this case: http://hbr.org/search/514021-PDF-ENG Harvard Business School Case 314-034 A Note on Knowledge... View Details
Keywords: Sean Silverthorne
- Web
Curriculum - Case Method Project
opposition in 1918. Coverage: 1890 – 1918; Progressive Era political reforms; direct democracy; initiative, referendum, and recall; the “Oregon System”; political corruption; “the Octopus”; Henry Cabot Lodge Regulating Radio in the Age... View Details
- 25 Jun 2018
- Research & Ideas
In America, Immigrants Really Do Get the Job Done
for policy choices.” Kerr, the Dimitri V. D’Arbeloff–MBA Class of 1955 Professor of Business Administration, has researched the economic effects of global View Details
- Portrait Project
Alan Xie
I revised my first resume at age nine. Red ballpoint pen in hand, I was my parents’ editor of last resort — delighted to mark up misplaced modifiers, oblivious to the quiet tragedy View Details
- Web
Skydeck - Alumni
better prepare for the future fan Keeping the Beat Artist and activist Madame Gandhi (MBA 2015) on writing music in quarantine and migrating musical events online Effective Communication in the Age View Details
- 25 Jun 2007
- Research & Ideas
HBS Cases: Beauty Entrepreneur Madam Walker
As the daughter of newly freed slaves on a Louisiana plantation, Sarah Breedlove's prospects at birth in 1867 foretold grinding poverty and toil. Over time, she graduated from the cotton fields to the washtub, marrying at the View Details
- Web
The 20th Century Zeitgeist - Leadership
as African-Americans relocate from rural South to northern cities Influence: Medium-High 20 1920 s 19 Population of urban centers overtakes that of rural communities Tight immigration restrictions Increase... View Details