Show Results For
- All HBS Web
(666)
- News (114)
- Research (323)
- Events (5)
- Multimedia (1)
- Faculty Publications (202)
Show Results For
- All HBS Web
(666)
- News (114)
- Research (323)
- Events (5)
- Multimedia (1)
- Faculty Publications (202)
- September 2009
- Case
The Risk Management Foundation of the Harvard Medical Institutions, Inc.
- September 2013
- Article
Testimonials Do Not Convert Patients from Brand to Generic Medication
Objectives: To assess whether the addition of a peer testimonial to an informational mailing increases conversion rates from brand name prescription medications to lower-cost therapeutic equivalents, and whether the testimonial's efficacy increases when... View Details
- 24 Mar 2008
- Research & Ideas
Reducing Risk with Online Advertising
- Research Summary
IDENTITY
In his work on identity, Professor Malter investigates when and why high-status affiliations make organizations and individuals less appealing to their audiences. In a study of the venture capital industry, he finds that a venture capital firm is less likely to... View Details
- 2015
- Case
Advanced Leadership Pathways: Paul Lee and Asian Americans Advancing Justice
Two years after the formation of the Asian Americans Advancing Justice (AAAJ), a national affiliation of four independent Asian American civil rights groups, Paul Lee, who... View Details
- November 2003 (Revised June 2004)
- Case
Samsung and Daewoo: Two Tales of One City
- 10 Dec 2013
- First Look
First Look: December 10
- 19 Mar 2014
- Working Paper Summaries
The Use of Broker Votes to Reward Brokerage Firms’ and Their Analysts’ Research Activities
- Research Summary
Projects in Process
Fraud Prevention in Internet Advertising Markets
Competition in Search and Search Advertising
Gaming and Incentives from Steeply-Tiered Affiliate Commission Schedules
- June 2007 (Revised September 2021)
- Case
Thomas J. Watson, IBM and Nazi Germany
- February 2004 (Revised May 2005)
- Case
In-Q-Tel
- September 2002 (Revised April 2006)
- Case
Istituto Clinico Humanitas (A)
- March 2020 (Revised May 2022)
- Case
The Art of the Merger: The Museum of Modern Art and PS1
- October 2000
- Article
BanCrecen
- 2011
- Working Paper
Tax Policy and the Efficiency of U.S. Direct Investment Abroad
- Article
Tax Policy and the Efficiency of U.S. Direct Investment Abroad
- June 2007
- Article
Merchant or Two-Sided Platform?
- September 2013 (Revised June 2016)
- Case
The Morning Star Company: Self-Management at Work
Morning Star, a collection of affiliated companies, had grown steadily since 1970 when Chris Rufer, president and founder, started the business hauling tomatoes to processing plants in a truck. The company's main products continued to be tomato-based, including a... View Details
- 2011
- Chapter
Regional Trade Integration and Multinational Firm Strategies
- 2009
- Working Paper