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- All HBS Web
(704)
- News (116)
- Research (482)
- Events (2)
- Multimedia (5)
- Faculty Publications (234)
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- 01 Feb 2000
- News
Financial Services 24/7
industry is reacting to similar challenges. As trendy financial dot-coms with huge technology and advertising budgets emerge offering everyone an equal - and inexpensive - chance to trade stock, apply for a... View Details
Keywords: Susan Young
- 01 Feb 2001
- News
Ready for Take-Off
WorldClinic, Inc., a "virtual ER," providing U.S.-quality health-care services to Americans traveling abroad. Cynthia A. Fisher (MBA '90) of ViaCell, Inc., which combines the banking of stem cells from umbilical cord blood with technology... View Details
Keywords: Spingboard
- 01 Oct 2000
- News
Internet Tsunami
system, much more so than in the United States," the New York Times (June 7, 2000) reported. Merchants, ranging from toy stores to fishmongers, pay a monthly fee to access Rakuten's e-commerce software and customer database. Merchants also enjoy low-cost View Details
- 01 Dec 2009
- News
What’s On?
KILAR After working at Amazon.com for nine years, in 2007 Jason Kilar (MBA ’97) became CEO of Hulu, the service that brings popular television programming and movies to computers via high-quality streaming video. Hulu, free and ad-supported, may be the next big thing;... View Details
- 18 Apr 2022
- News
Home Grown
cofounded InMobi, a mobile-first advertising platform that achieved unicorn status in 2011—the first consumer technology company fully conceived and executed in India to do so. In this episode of Skydeck,... View Details
- 01 Mar 2019
- News
Ask the Expert: Auto Pilot
driverless? Is it an advertising space? A connected entertainment center? A personal transportation sanctuary? —Jeff Zeller (MBA 2016) KAPOOR: The internal space will be very different. Up until now, cars have been designed for a scenario... View Details
- 05 Jul 2011
- News
Driving Innovation
entertainment, and travel to her initial responsibility for automotive vertical at Google, reported a May 30, 2011 profile in Advertising Age. During her tenure, the search engine company has acquired YouTube, Double Click, AdMob, and... View Details
- 01 Jan 2010
- News
Susan L. Decker, MBA 1986
financial ship as CFO, built the company’s advertiser and publisher group as EVP, and oversaw global business operations as president. Since leaving Yahoo! in 2009, Decker has taken time out from the corporate world to focus on what... View Details
- 01 Apr 1998
- News
Going For The Summit
Dozens of blue-chip advertisers have flocked to the site; according to Carpenter, iVillage may be the only private content company with more than $1 million a month in revenue. Although the company is not yet operating in the black, she... View Details
Keywords: Caroline Chauncey
- 15 Dec 2015
- News
The Year in Ideas 2015
campaign is unique, too. When the company introduced the potatoes into supermarkets last summer, the packaging boldly advertised the potatoes’ qualities, achieved through the controversial technology of... View Details
- 01 Jun 2008
- News
New Face at Facebook
advertising arm, which generates more than half its revenue and employs thousands of people. In addition to developing an advertising network for Facebook, she will be in charge of marketing and human... View Details
- 01 Jun 2008
- News
Faculty Research Online
HBS Working Knowledge is an online forum for innovation in business practice, offering a first look at new thinking from HBS faculty. Read the complete articles summarized below by visiting their Web links. Reducing Risk with Online View Details
- 01 Dec 2006
- News
One-on-One with Jeff Hicks
technological device we don’t even know about yet. In my mind, the future of advertising is in great brands that market themselves without paid advertising. For example, I’m a huge fan of Google’s marketing.... View Details
- 01 Dec 2013
- News
Faculty Q&A: Playing the Hits
entertainment executives do is spend a large chunk of all their production and advertising budgets on a small portion of their total output. It can lead to big failures, of course, but it's the best strategy in the long run. When you look... View Details
- 17 Oct 2009
- News
Understanding Users of Social Networks
- 22 Sep 2015
- News
Getting New Ideas off the Ground
of the things that we learned was that you could target advertising in a very different way if you were to think about the cable infrastructure differently. So we built another company in the advertising... View Details
- 01 Mar 2004
- News
Take 2: From Ad Copy to Cuneiform
68de8c2ce3ee202dde70bc45957e0ca6 Since retiring from the advertising business in 1994, Joan O. Rothberg (MBA ’63) has spent a good deal of time crawling around in the dirt. But she’s not just puttering in her Summit, New Jersey, garden... View Details
- 12 Jul 2011
- News
Phone Fun
demographic’s attention. “TV is where we have to be,” said Braterman. The Adam & Eve advertising agency, which represents Phones 4u, recently arranged large sponsorship deals with a number of youth market shows, including ITV’s “Harry... View Details
- 01 Dec 2022
- News
Research Brief: Pocket Change
that is good news for democracy in the United States.” Whereas small donors were previously on the margins of being able to affect the electoral process, technology now allows contributors to easily “donate repeatedly to the same... View Details
Keywords: Jill Radsken